vertical brand extensions and core brands. Journal of Business Research 52 (3)‚ 211-222. Kirmani‚ A.‚ Sood‚ S.‚Bridges‚ S.‚ 1999. The Ownership Effect in Consumer Responses to Brand Line Stretches. Journal of Marketing 63 (1)‚ 88-101. Kosenko‚ R.‚Krishnan‚ R.‚ 1990. Consumer price limits and the brand effect. Journal of Business and Psychology 5 (2)‚ 153. ANZMAC 2009 Page 8 of 8 Kuang-Jung‚ C.‚Chu-Mei‚ L.‚ 2004. Positive Brand Extension Trial and Choice of Parent Brand. Journal of Product & Brand
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Table of Contents 1.Introduction 2 2. Mission statement‚ Aim & Objectives 2 3.PESTEL Analysis 2 3.1 Political 2 3.2Economic 3 3.3Social 3 3.4Technological
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comparison to international benchmarks for sporting business such as EPL (English Premier League) which is valued at $12 billion‚ the IPL juggernaut‚ in a short span of 3 years‚ is valued at $4 billion and has the potential to grow further‚" said Unni Krishnan‚ Managing Director of Brand Finance India. "A huge amount of intellectual property is being created by the complete IPL ecosystem which was sustained despite last year’s difficult economic conditions. This demonstrates the exponential value of IPL
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References: Conrad‚ D. (2014). Workplace communication problems: Inquiries by employees and applicable solutions. Cottringer‚ W. (2006). Resolving Workplace Conflict. Loshali.S.‚ & Krishnan‚ V. R. (2013). Strategic human resource management and firm Madera‚ J. M.‚ Dawson‚ M.‚ & Neal‚ J. A. (2014). Managing language barriers in the workplace: The roles of job demands and resources on turnover intentions. Newton‚ J.‚ & Kusmierczyk‚ E
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measuring capability: methodology and empirical application. Strategic Management Journal‚ 24: 667-686. Eisenhardt‚ K. M. & Martin‚ J. A. (2000). Dynamic capabilities: what are they? Strategic Management Journal‚ 21: 1105-1121. Ethiraj S. K.‚ Kale‚ P.‚ Krishnan‚ M. S.‚ & Singh‚ J. V.. (2005). Where do capabilities come from and how do they matter? a study in the software service industry. Strategic Management Journal‚ 26: 25-45. Galunic‚ D. C.‚ & Rodan‚ S. (1998). Resource recombination in the firm: Knowledge
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Challenging Limits PLACEMENT BROCHURE 2013 T. A. PAI MANAGEMENT INSTITUTE‚ MANIPAL “On a flight to Horizon The clouds are not stopping On roads that bend‚ It is not turning‚ that is the end Where a caterpillar ends The butterfly begins No directions‚ no milestones Dreams need only wings Passion keeps us on course Energised to scale heights with force We surpass what mind permits And challenge all limits” TAPMI Challenging Limits What does AACSB mean to Recruiters? The AACSB accreditation
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sINTRODUCTION What are Carbon Credits? A carbon credit (often called a carbon offset) is a financial instrument that represents a tonne of CO2 (carbon dioxide) or CO2e (carbon dioxide equivalent gases) removed or reduced from the atmosphere from an emission reduction project‚ which can be used‚ by governments‚ industry or private individuals to offset damaging carbon emissions that they are generating. How are Carbon Credits used? Carbon credits are associated with either removing existing CO2 or
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1. In India 828 million people‚ or 75.6% of the population‚ live on less than $2 a day‚ compared to 72.2% in Sub-Saharan Africa.[ The World Bank further estimates that fully one third (33%) of the world’s poor reside in India. According to the latest (as of December 2008) World Bank estimates on poverty‚ based on 2005 data‚ 256 million Indians‚ or 41.6% of the country’s population‚ survive below the updated international poverty line of $1.25 (PPP) per day 2. Although Indian economy has
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In this assignment I will be describing the different types of specialist tourism as well as providing examples for each of the types of tourism. Adventure tourism Adventure tourism is tourism which takes place in an unusual place and it is an exciting experience‚ this involves exploration of an area. This is different to the typical beach vacation for example going to bungee jumping or rock climbing would be classed as adventure tourism. Adventure tourism generally involves some form of physical
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Research Paper – 1 Transformational leadership and employees career salience; an empirical study conducted on banks of Pakistan . Authors : * Tabassum Riaz Mohammad Ali Jinnah University Islamabad‚ Pakistan. * 2. Muhammad Ramzan Hailey College of Commerce University of the Punjab Lahore. * 3. Hafiz Muhammad Ishaq Federal Urdu University of Arts‚ Science
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