Case study of the Hutch to Vodafone transition ad Storyboard of the ad: Cheeka the adorable pug had found a new kennel. So what if the colors around the little dog had changed and the young boy were missing? The mascot that advertising created shook itself vigorously‚ darted in and out of its new identity and really proclaimed to the world its new brand name which had the most effective impact on all the ads viewers. Brand: Vodafone Campaign: Transition of brand name from Hutch to Vodafone Creative
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UNIVERSITI TEKNOLOGI MARA A RELATIONSHIP BETWEEN QUALITY OF WORKLIFE‚JOB SATISFACTION AND EMPLOYEE TURNOVER IN ARMADA HOTEL PETALING JAYA SARIDA BT SALLEH NUR SHAHIRA BT ISMAIL NABILA BT MOHD JOHAN MASTER OF BUSINESS ADMINISTRATION NOVEMBER 2010 1 ACKNOWLEDGEMENT First and foremost‚ we would like to thank Allah SWT for His Grace and Blessings which has enable us to complete the research. We wish to convey our sincere gratitude
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Risk associated with being first mover(entry order). 1. Being overtaken by 2nd mover Facing market risk – market not formed yet Customer uncertainty and extended time for adaptation Charles Stack 1st online book store lost its market share for Amazon.com invest highly in R&D and marketing cost Follower strong product positioning‚ pricing and heavy promotion firm has to be aware of fast‚ aggressive and imitating followers that will neutralize all the firm’s efforts and investments
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User Behaviour On Social Networking Sites in India | WATBlog.com - Web‚ Advertising... Page 1 of 11 Home About Join Us Submit Press Release Contact RSS Email SMS Search WATBlog... Go Browse: Home / Views‚ Web / User Behaviour On Social Networking Sites in India User Behaviour On Social Networking Sites in India By Ekalavya B • June 4‚ 2007 (Rate this article) Loading ... Email It! Continuing our analysis of the Online Indian Youth – here are few insights on youth behaviour on Social Networking
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Case Study: Hindustan Lever Limited Overview Hindustan Lever Limited (HLL)‚ a leader in the fast-moving consumer goods business‚ is among the top five exporters in India.15 HLL’s distribution network‚ with more than 3‚400 distributors and 16 million outlets‚ markets more than a thousand products manufactured in more than a hundred plants across India. The company’s HIV and AIDS program‚ initiated in 2002‚ focuses on protecting the health of its skilled young workforce. Its factories have HIV and
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1 NMIMS Management Review 2004‚ Vol 16 No 1 & 2‚ pp. 1-6. Impact of Gender and Transformational Leadership on Organizational Culture Shelly Kawatra and Venkat R. Krishnan Abstract. An experiment was conducted to study the impact of leader’s feminine traits and transformational leadership on organizational culture‚ using a sample of 109 MBA students from a leading management institute in India. A 2x2 design with four leadership scenarios—transformational feminine leader‚ transformational masculine
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The Dangers of Technology Addiction In modern society‚ technology is almost unavoidable; but what are the costs of becoming addicted to technology? Dr. Mark Tremblay voices his scholarly opinion on the dangers of excessive technology usage when he states‚ “the intrusive seduction of convenience technology provides is controlling our lives and killing us” (Morris 19). Technology addiction will more often than not end negatively for humans. In Mary Shelley’s Frankenstein‚ Victor becomes so obsessed
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Introduction In the 21st century‚ developments can be seen across spheres of a person’s life such as education‚ health care‚ safety‚ technology. Along with these changes‚ the person in today’s world is often under a lot of pressure to cope with them. Inability to do so may lead to problems in their mental‚ emotional and physical health. However‚ some people have certain protective factors which can help them safeguard or at least cope effectively with these changes. These factors could be supportive
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Audit Office Size‚ Audit Quality and Audit Pricing By Jong-Hag Choi‚ Chansog (Francis) Kim‚ Jeong-Bon Kim‚ and Yoonseok Zang Forthcoming at Auditing: A Journal of Practice and Theory ________________ *Jong-Hag Choi is an Associate Professor at Seoul National University (acchoi@snu.ac.kr). Chansog Kim is an Associate Professor at City University of Hong Kong (acckim@cityu.edu.hk). Jeong-Bon Kim is a Chair Professor at City University of Hong Kong (achead@cityu.edu.hk). Yoonseok Zang is an
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restatements: Was the U.S. government right? Journal of Accounting Research 42 3 : 561–588. Kothari‚ S. P.‚ A. J. Leone‚ and C. E. Wasley. 2005. Performance matched discretionary accrual measures. Journal of Accounting and Economics 39 1 : 163–197. Krishnan‚ J.‚ H. Sami‚ and Y. Zhang. 2005. Does the provision of nonaudit services affect investor perceptions of auditor independence? Auditing: A Journal of Practice & Theory 24 2 : 111–135. Larcker‚ D. F.‚ and S. A. Richardson. 2004. Fees paid to audit
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