Vietnamese Cosmetic Market Study for Company X‚ CASE STUDY: COMPANY X LAHTI UNIVERSITY OF APPLIED SCIENCES Degree program in International Business Bachelor’s Thesis Autumn 2013 Nguyen ThiQuynhTrang Lahti University of Applied Sciences Degree Programme in International Business NGUYEN‚ THI QUYNH TRANG Vietnamese cosmetic market research for Company X Case: Company X Bachelor’s Thesis in International Business‚ 110 pages‚ 9 pages of appendices Autumn 2013 ABSTRACT Vietnam
Premium Marketing Competitor analysis Strategic management
Technological environment 10 1.4 Competitive analysis 10 1.5 Customer analysis 11 1.6 Distribution channels analysis 11 2.0 SWOT analysis 12 2.1 Strengths 12 2.1.1 Good organic cosmetics brand image 12 2.1.2 Clear marketing position 13 2.1.3 Strong parent company 13 2.2 Weakness 13 2.2.1 Capital not strong as many international cosmetic companies 13 2.2.2 Lack of brand awareness 14 2.2.3 Huge room of improvement in operations management 14 2.3 Opportunity 14 2.3.1 Potential consumption capacity 14 2.3.2
Premium Marketing Strategic management Management
A PROJECT REPORT ON CONSUMER PERCEPTION TOWARDS COSMETIC INDUSTRY IN GHAZIABAD (IN CONTEXT TO MEN’S FAIRNESS CREAM) TABLE OF CONTENTS |S.No. |Topic |PageNo. | |1 |Objective |3 | |2 |Introduction
Premium Human skin color Ultraviolet Perception
Should animals be used for cosmetic and medical testing? In our daily lives we use many products to help us go through the day. Although‚ we don’t always think about where these products come from and how they were produced. Most products sold in stores‚ effective or not‚ have been tested on animals. From medicine to shampoo and makeup‚ the lives of many animals have been taken away. It’s not acceptable for animals to be used for cosmetic or medical testing. It’s very cruel‚ it’s wasteful and
Free Animal rights Animal testing Testing cosmetics on animals
MakeX Natural Cosmetics Export Business Plan Mariaviola Bombagli Globalisation & Integration Prof. Westbroek Individual Assignment February 1st‚ 2011 MakeX Natural Cosmetics Export Plan Bombagli M Abstract MakeX is a natural cosmetics company that plans on expanding its market to China. As the Chinese cosmetics market is proving to be one of the fastest growing businesses‚ it appears to be a good place for the company to start expanding internationally. In order to successfully conduct
Premium Marketing
Professor Perkins Rhet/Comp 1302 6 May 2013 Cosmetic Surgery: Does it help or hurt you? Everyone has seen that picture perfect model on a billboard or in a magazine that seems to be flawless in every way. These types of things convince people that they need to alter their appearance in order to become what is perceived as beautiful. There are approaches to attaining the designated look they are trying to reach; cosmetic surgery is one of them. Cosmetic surgery continues to become a popular trend
Premium Plastic surgery Surgery Hospital
surgery has always been overrated by Hollywood celebrity stars in the past. Nevertheless‚ all the decisions made about plastic surgery were well known by women. Nowadays‚ the trend for cosmetic surgery has changed dramatically because more people seeing cosmetic surgery in some way is more normal and acceptable. Cosmetic surgery is a surgical procedure that can be performed primarily to enhance ones physical appearance and self-esteem. Sometimes it is necessary for some people to have plastic surgery
Premium Surgery Plastic surgery
Analyzing and Planning on Expanding Overseas Cosmetics Market Prepared by: Tuo Du CONTENTS ABSTRACT…………………………………………………….3 INTRODUCTION………………………………………………4 Australian situation……………………………………4 Others situation………………………………………..5 MARKETING STRATEGY……………………………………9 Market Positioning……………………………………..9 Product Strategy………………………………………..9 Price Strategy………………………………………….10 Product
Premium Cosmetics Marketing
Industry Assessment - Part 1 Cosmetics Industry Riley Bell Alexandru Colita Nicholas Gonzalez Derek Morin Yuan (Amy) Zhang MGMT 390: Industry Analysis Projects Norine Webster University of British Columbia Okanagan February 14th‚ 2014 Table of Contents 1. Executive Summary……………………………………………………………………….2 2. Industry Description………………………………………....…………………………….3 3. Value Chain……………………………...………………………………………………..5 4. Relevant Features/Factors for the Industry
Premium Cosmetics Brand
Debate Topic: Cosmetic Surgeries Should Be Banned (For) 1. Cosmetic surgery can be psychologically damaging The compulsion to change one’s body is often a symptom of a mental instability. It should be treated as a problem‚ not by surgery. Research indicating that breast augmentation patients are four times more likely to commit suicide compared to other plastic surgery patients raises questions about the mental health of women who choose implants. There are also studies that show negative psychological
Premium Plastic surgery Surgery