A strong brand offers many advantages for marketers including: Brands provide multiple sensory stimuli to enhance customer recognition. For example‚ a brand can be visually recognizable from its packaging‚ logo‚ shape‚ etc. It can also be recognizable via sound‚ such as hearing the name on a radio advertisement or talking with someone who mentions the product. Customers who are frequent and enthusiastic purchasers of a particular brand are likely to become Brand Loyal. Cultivating brand loyalty
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HBC 229N Analysis for Competitive Advantage Group Assignment Semester 1‚ 2012 Australian Company: Qantas Airways Ltd and Billabong International Limited Group Member: Erica Wee 418 5641 Deborah Kusiima 743 4006 Sabbir Ahmen 743 3840 Christina Chin Fung Fung 4201434 Executive Summary This report comprises of specific research on Qantas Airways Ltd. and Billabong International Ltd. (BBG) and their industries. In addition‚ primary sources such as the company’s official website
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of comparative advantages‚ does international trade always benefit the lower income group in a poor country? Who do they trade with? Who are the poor countries? Define by using GDP per capita (usual gauge). Thus China can be considered as a poor country. Among the poorer group‚ they are richly endowed in labor. Poor countries tend to have more workers than machines. They’re comparative advantage lies in their labor industries. According to theory of comparative advantage‚ the workers will
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5/21/14 601 Chemistry Pd.6 Water is one of the most important and beautiful resources that were given to us by mother nature. We see water as not only a source for survival‚ but for entertainment and many more advantages as well. In summer there is nothing better than a glass of clean and refreshing water‚ and not to mention the fun that we have when running around the sprinklers and feeling the coolness of the water. However‚ do you ever imagine this all not being
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196 Advantage Energy Technology Data Center Migration* Brian Smith‚ network administrator at Advanced Energy Technology (AET)‚has been given the responsibility of implementing the migration of a large data center to a new office location. Careful planning is needed because AET operates in the highly competitive petroleum industry. AET is one of five national software companies that provide an accounting and business management package for oil jobbers and gasoline distributors. A few years ago
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Advantages of Total Quality Management (TQM) Improves Reputation - TQM programs have the advantage of improving corporate as well as product reputations in the marketplace‚ because errors and defective products are discovered much more rapidly than under a non-TQM system‚ and often before they are ever sent to market or found in the hands of the public. Higher Employee Morale - Compared to employees who are motivated‚ disengaged workers are less efficient‚ miss more workdays and cost organizations
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Nowadays people worry about effect of new technologies on our society‚ they suppose that the influence of the latest developments is harmful for their lives. However‚ there are many people who see the advantages of technology. First of all‚ the products of new technologies like electronic devices are very useful in daily life. People can save a lot of time by using computers‚ mobile phones etc. This is especially beneficial in the workplace where employees can handle their work faster than
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Advantages and disadvantages of living in the countryside Privacy If you like privacy‚ living in the country works well -- particularly if your home is situated in a remote area and you don’t have neighbors for miles. This also provides solitude. Less Pollution The countryside is generally quiet and peaceful -- certainly not as contaminated with toxic pollutants as the city. There isn’t as much traffic or smog or pollution from industry. Ecologically speaking‚ the advantages to living in the
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Advantage of extranet Customer can access their own ID to check their own information Reduce/low cost – extranets do not require large expenditure to train users on the technologies Timeliness and accuracy - ‚ reducing the number of misunderstandings within the organization as well as with business partners and customers. advantages provided by just-in-time (JIT) systems Manufacturing time is cut down‚ Better productivity‚ Lower Work in progress‚ Better supplier relationships‚ Cost
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COMPETITIVE ADVANTAGE Companies all seek a competitive advantage‚ as that will give them the opportunity to sustain profits that exceeds the average in their industry. The three major competitive advantages are differentiation‚ cost and response. Companies can therefore either gain a competitive advantage by offering a unique product differentiation‚ by offering similar products at a lower cost or by offering products at a time and place where the customer are in need of the product. Differentiation:
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