[pic] NEW BELGIUM BREWING CO. [pic] TABLE OF CONTENTS EXECUTIVE SUMMARY 3 CORPORATE INFORMATION 5 SWOT ANALYSIS 9 PORTER 5 FORCES MODEL 14 PRODUCT MARKET MATRIX 22 CONCLUSION
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Anhueser-Busch bought all three of the theme parks in 1989. The company merged them with Busch Gardens and the parent company became Busch Entertainment Corp.; which managed all of the parks from 1989-2009. After Anheuser-Busch was purchased from InBev in 2008‚ it was widely assumed that some “non-core assets” would be sold off to lift some of the debt InBev took on to purchase Anheuser-Busch. (Leonhard‚ 2008) Sure enough‚ in October 2009‚ The Blackstone Group‚ LP purchased Busch Entertainment
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almost one hundred countries worldwide. The beer industry peaked production with 6.2 billion gallons in 2003 (Alcoholic Beverages‚ 2005). The U.S. beer industry haws over 300 breweries. However‚ this industry is dominated by three companies: Anheuser Bush (45% of the industry)‚ Miller Brewing (23% of the industry)‚ and Adolph Coors (10% of the industry) (Overview of the U.S. Beer Industry‚ 2005). MARKETS BASIC PRODUCT/SERVICE OFFERINGS There are several different types of commercial beer
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CAFR Budget Analysis Report – City of St. Louis‚ Missouri CAFR Budget Analysis Report St. Louis first became legally incorporated as a town on November 9‚ 1809‚ though it elected its first municipal legislators (called trustees) in 1808. On August 22‚ 1876 the City of St. Louis voted to secede from St. Louis County and become an independent city‚ a move that was not a healthy decision still today. A review of the budget for the City of St. Louis is located using the following link http://stlouis
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Analysis of External Environmental In analyzing the macro-environment‚ it is important to identify the factors that might affect the AirAsia’s supply and demand levels and its cost. The external environment can be analyzed by conducting a PEST analysis and Poter’s 5 Forces model. Thereafter‚ an analysis of the industry and competitive environment of AirAsia will assist in identifying the main oppurtunities and threats. PEST Analysis - Macro Environment The PEST analysis is used to describe a framework
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Competitive Analysis For the Samuel Adams brand‚ indirect competition is based primarily in distilled spirits‚ liqueurs‚ and wines. Spirits typically contain 37.5% ABV or greater and are usually not infused with any flavors during the distilling process‚ however‚ some modern spirits are infused with flavors after distilling. Liqueurs‚ on the other hand have a slightly lower ABV and are characterized by uniquely infused flavors and high sugar content. Wine includes any alcoholic beverage that
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External Environment Analysis Previously‚ you read about the industry analysis of the beer‚ wine and liquor industry and the five forces that affect a firm’s ability to serve consumers and turn a profit. Next‚ successful companies must recognize and respond to the major forces affecting our macro environment‚ for example; stock market decline‚ increase in unemployment and global warming. Companies must now consider several external environmental forces while running their business‚ in particular
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Boston Beer Company Case Study Analysis 1. Boston Beer’s strategy is primarily focused on growth through differentiation. The sources of its competitive advantage can be classified as a company that provides high quality beer with unique flavors‚ a market driven approach‚ and a very efficient contract brewing strategy. In terms of quality‚ the company created a premium beer by its selective use of ingredients and less water. Boston Beer has won honors such as being the first American beer
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Macro Environmental Factors 1. Demographics In the beer industry‚ 40% of the US population consumes beer regularly (at least once a week). Amongst that‚ 30% of drinkers are frequent beer shoppers. However‚ the beer drinker profile is skewed towards younger males between the ages of 21-30 years old with only a moderate education and modest household incomes. It has also been determined‚ that consumers drink less beer as they age because of health and wellness concerns. For Heineken‚ in the
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other sports have athletes taking performance enhacing drugs‚ why doesn’t Barry Bonds’‚ or Mark McGuire’s have their reputation tarnished and dragged through the streets? All of Lance’s sponsors have dropped him‚ including: Trek Bikes‚ FRS‚ Nike‚ Anheuser-Busch‚ Oakley‚ and 24 Hour Fitness. To wrap it up‚ there’s been rumors of a divorce going around. Good job Travis Tygart‚ Pat McQuaid‚ Media hounds‚ and USADA investigators. You couldn’t just leave it alone after years and years of failure‚ you ruined
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