Seeking the self: A Study Of The Female Protagonists In Anita Nair’s ‘Ladies’Coupe’ Dr. Kumkum Bhardwaj Professor & Head‚ Dept of Humanities Skyline Institute of Engineering and Technology Greater Noida Anita Nair is a name indelible in the arena of female Indian writers in English. Her books‚ set in the everyday world of India‚ mesmerize the reader with evocative language and descriptions. For Bangalore based author Anita Nair Kerala is the source of inspiration‚ weakness and strength. In her
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Clear Light of Day – chapter one At the beginning of the chapter one‚ the reader discovers the siblings of the family. There are Bim‚ Tara‚ Raja and Baba. At first‚ the links between these characters seem really unclear. Their relationship looks knotty and messy. The atmosphere is gloomy and dark. Firstly‚ even though it is very early in the novel‚ the reader can already see that the family is used as a symbol of Indian Muslim microcosm (the country get slip up to India and Pakistan as the family
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[pic] Quaid-i-Azam University‚ Islamabad Submitted to : Dr. Rukhsana Submitted by : Bushra Nazir Semester : M.Sc. IR 2nd Department of International Relations INTRODUCTION In modern days a country is said to be developed if it is socially as well as economically revived. If any country is economically developed but socially lackxing behind it can’t cope up with the present standards. Same is the case with social development it alone cannot drive a country
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production and distribution to the forefront.2 Proposed Idea(s) Marvel should focus on shifting gears towards the lesser-known characters and develop them by pairing or grouping them in films. Secondly‚ Marvel should continue to follow the 1 Elberse‚ Anita‚ "Marvel Enterprises‚ Inc." Harvard Business School. 5 May 2005. Pg.4 2 ibid pg. 12 current business
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1.) After Kanye backed out of the Fame Kills tour‚ the three touring options were to go on with the arena tour as a solo act‚ go on tour but in smaller venues than originally‚ or just straight up cancel the tour. Going on the arena tours would cost a lot more for advertising and stage equipment but has the greatest margin for profits. The smaller venue tour would cost less that it would to set up an arena tour but ticket prices would be lower and fewer tickets would be made available. The third option
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New Kids on the Block. "When you tell that to people now they look at you like you must have your dates mixed up‚" says Harvard Business School Associate Professor Anita Elberse. "That was just three years ago‚ and now she is‚ by many measures‚ the biggest celebrity on the planet. Gaga is a marketing phenomenon." This fall‚ Elberse will teach a case on Lady Gaga’s meteoric career in her popular second-year MBA course‚ Strategic Marketing in Creative Industries‚ which focuses entirely on the media
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to have a contract with the celebrities as they believe that celebrities can affect the chances of success of a product. (Erica Weintraub Austina*‚ 2008) Kiakati believe that use of celebrities can have many benefits and advantages such as - (Anita Elberse‚ July 2011) Facilitating the identification of brand by consumers Changing the negativity associated with a brand Repositioning a brand Affecting the purchase intentions of the consumers. Celebrities are fickle in nature and although promotions
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which led to strong sales for our At Bat app‚ and the iPad could become equally important. We have got to get this right.” ________________________________________________________________________________________________________________ Professor Anita Elberse and Brett Laffel (MBA 2010) prepared this case. HBS cases are developed solely as the basis for class discussion. Cases are not intended to serve as endorsements‚ sources of primary data‚ or illustrations of effective or ineffective management
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References: 1. Daboll‚ P‚ (2011)‚ Celebrities in Advertising Are Almost Always a Big Waste of Money. AdAge. 2. Elberse‚ A‚ (2009)‚ Risk and rewards of celebrity endorsements. CNN. 3. Harrington‚ K (2014) Save Your Money: Celebrity Endorsements Not Worth The Cost. Forbes.
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“It’s the stuff of easy parody‚ but it’s worth billions” (Davidson 1). Since even successful films take years or even a decade to break even‚ for most entrepreneurs is not worth the risk to take the big studios on. As Harvard Business professor Anita Elberse asks‚ “If I’m sitting on $2 billion‚ will I invest in a Hollywood studio? “Although other industries have a higher ROI‚ billionaires like Anil Ambani‚ who is a partner in Steven Spielberg’s DreamWorks Studios‚ invest because the glamour helps them
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