HBR.ORG OCTOBER 2013 REPRINT R1310G Ferguson’s Formula by Anita Elberse with Sir Alex Ferguson by Anita Elberse with Sir Alex Ferguson Some call him the greatest coach in history. Before retiring in May 2013‚ Sir Alex Ferguson spent 26 seasons as the manager of Manchester United‚ the English football (soccer) club that ranks among the most successful and valuable franchises in sports. During that time the club won 13 English league titles along with 25 other domestic and
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Management and Institute for Policy Analysis‚ University of Toronto. Ding‚ Haina‚ Alexander E. Molchanov‚ and Philip A. Stork (2011)‚ “The Value of Celebrity Endorsement: A Stock Market Perspective‚” marking letter‚ DOI 10.1007/s11002-010-9117-y. Elberse‚ Anita‚ and Joroen Verleun (2011)‚ “The Economic Value of Celebrity Endorsements‚” research report‚ Journal of Advertising Research. Erdogan‚ Zafer B. (1999)‚ “Celebrity Endorsement: A Literature Overview‚” Journal of Marketing Management‚ 15:4‚ 291-314
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Marketing Strategy 8050 Marvel Enterprises‚ Inc. Case Writing by Xiaodan Dong February‚ 2008 Marvel Enterprises‚ Inc. (b) Why was Marvel’s turnaround so successful? Would you characterize that success as a fluke? Or do you view it as sustainable? Why? How? Marvel’s success is not a fluke because its business model is sustainable. Marvel’s new strategy monetized the content library by licensing characters for use with media products. During an era in which mass media is very important
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content‚ from user generated videos to more premium content offered on an array of channels. Currently Youtube generates its revenue from advertising‚ in the form of ads on the websites homepage‚ in-video ads as well as sponsored videos and links (Elberse & Gupta‚ 2010). While this business model has allowed the company to grow and prosper since its inception in 2005‚ in order for the website to monetize its videos‚ a new strategy which sees users paying a subscription fee for access to premium
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To purse social objectives and improve the firm’s performance I urge YUM to perform strategic focus groups‚ implement a healthy initiative on KFC’s menu‚ and advertise their sustainable efforts. Strategic focus groups can lend a ‘word of mouth’ effect onto the organizations. For example‚ to win back considerable market share in the chicken industry‚ KFC needs to tap in the communities to find out why exactly do people prefer Chick-Fil-A over KFC. With the results of the focal groups‚ KFC needs to
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McVay 5 Ashten McVay Professor Carpenter English 111 27 November 2012 The Issue of Celebrity Obsession Often‚ people fail to remember that celebrities are just humans like everyone else. Fans put celebrities on a pedestal‚ idolizing them perhaps realizing it or not realizing it. If a favored celebrity makes a decision‚ children all across America may feel the need to make the same decision‚ regardless if it is morally a good or bad idea.75% of young adults idolize celebrities and consider
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Anita Desai’s novel of intricate family relations plays out in two countries‚ India and the United States. The core characters comprise a family living in a small town in India‚ where provincial customs and attitudes dictate the future of all children: girls are to be married off and boys are to become as educated as possible. The story contrasts the life of the main character‚ Uma‚ the family’s older daughter‚ with Arun‚ the boy and baby of the family. Uma spends her life in subservience to her
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No Pretty Pictures by Anita Lobel Published by Avon Books in 1998‚ 193 pages Nonfiction/biography Anita Lobel’s book is written on her childhood and experiences through the Holocaust. Many reviews say the book is a powerful and good read for all readers. The book report is being written for Mrs. H American History 9 class. I chose this book because it was written from the author’s experiences as a young‚ Jewish girl. In the book No Pretty Pictures‚ Anita Lobel tells her story as a Jewish
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system. I am the parent of Anita Vacation‚ a Junior at ------- High School in ------port. She comes home every day with a smile on her face‚ which I can only assume is from her wonderful experience at school. Anita wakes up at three o’clock every morning to go to school. I can only thank you for making the wake up time so early. The dark bags under her eyes allow me to save money in this horrible recession because I no longer have to pay for the eye makeup‚ which Anita had once worn. The dark bags
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little girl named Anita de la Torre‚ and her life as the infamous dictator Trujillo ruled the Dominican Republic. Anita is a character that strongly portrays the traits of innocence and naiveness. She goes to school at the American school in the Dominican Republic. The school has a picture of “El Jefe” hanging up and Anita seems to look up to him as a person: she believes that one day she will be greeted by him as “the girl who never cries”. However‚ as the secrets of El Jefe unfold‚ Anita discovers that
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