Brighton by Anita Roddick with just the simple reason of supporting her husband’s dream to visit more countries on the time. At the beginning‚ the Body Shop was just a small shop painted with green. Its products were just placed in little recycled bottles while its labels were just handwritten. All of these were to lessen the production cost. As a result‚ new shops open at the rate of two per month by 1982. The natural‚ environmentally-minded and intimates cosmetic shop inspired Anita Roddick to
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1- How has The Body Shop continued to address the four components of corporate social responsibility? The Body shop continued to address the component of corporate social reasonability through it economic responsibilities. They have to keep their economic success and see if its helping the or effecting the company profitability. Also a few charges have been raised due to the illegalities practice of the company‚ but the company tries to follow the law. In this case there were a few ethical
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THE BODY SHOP ABOUT BODYSHOP Dame Anita Roddick is the founder of The Body Shop. The very first store of The Body Shop opens on 26th March 1967 in Brighton‚ on the south coast of England. The Body Shop now has 2400 stores in 61 countries. The Body Shop believes that only nature’s way can brings out beautiful. They offers product that will enhance our natural beauty yet for us to express our unique personality. One of their unique selling points is the intense environmentalist philosophy
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values and the reasons why their values actually help in the success of The Body Shop. As well as a short summary of L’Oreal history and their company’s overview values as well. The analysis will also provide the reason why The Body shop owner‚ Anita Roddick‚ allows L’Oreal to take over them and the reason why L’Oreal wanted to take over The body shop. However‚ there are also disadvantages of both companies willing to work hand in hand with one another. There will be an in depth analysis on why
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stakeholders and influence on the company. Outcome 1 Anita Roddick. Human Rights Activist. Founder of The Body Shop comments that :- “I just want The Body Shop to be the best‚ most breathlessly exciting company – and one that changes the way business is carried out. That is my vision.” The Body Shop has just come out top in the 1991 UK Awards for Volunteering. Every employee can have half a day off a month‚ with pay‚ to do some voluntary service. Anita Roddick says: "You educate people‚ especially young
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Neto‚ is a specialist on image rights. Pykati-re is an elder of Pukanu village‚ which along with Aukre village in remote northern Brazil‚ processes the oil. His image was featured in an American Express advertisement alongside Body Shop founder Anita Roddick. It was also used in publicity to raise funds in Europe to help the Kayapo.
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SUMMARY OF THE BODY SHOP INTERNATIONAL With a £4‚000 bank loan‚ Roddick developed a line of 25 skin and hair care products based on natural ingredients. Sourcing exotic ingredients like jojoba oil and rhassoul mud from a local herbalist‚ she prepared the first product batches on her kitchen stove and packaged them in the cheapest containers-urine sample bottles. Handwritten labels provided detailed information about the ingredients and their properties. A local art student designed the logo for
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conscience”. - Anita Roddick (1991) 2 ANITA RODDICK STEPPED DOWN AS THE BODY SHOP CHAIRPERSON February 2002‚ the founder of one of the biggest cosmetics companies in the world‚ Anita Roddick (Anita) stepped down as the chairperson of the Body Shop along with husband Gordon Roddick (Gordon)‚ who was a co-chair along with her. A number of controversies in the mid and end 1990’s had badly affected the company’s image as doing “business with a human face” as opined by Anita in the quote given
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The founder of The Body Shop is Anita Roddick. She got tired of unsubstantiated claims of the cosmetics industry that their products couldn ’t deliver. She decided to make a decision that would change her life forever. Anita became a manager of her own small business in Brighton England. Planning proved to be the first big obstacle to learn in the road to efficient management. Taking care of buying from around the world for her special products had plunged Anita into a frightening and difficult
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The Body Shop International Case Study The Creator- When one read the words The Body Shop one would think of working on cars. Not for Mrs. Anita Roddick‚ she thought of The Body Shop as a way to give women what they had been looking for in cosmetics. Mrs. Anita Roddick was born in England in 1942‚ to Italian immigrants. She was a human rights activist and an environmental campaigner; she was also the founder The Body Shop. The Body Shop was a cosmetics company that produces and sold beauty products
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