the functions of management where the basics of planning‚ organizing‚ leading‚ and controlling apply to The Body Shop. In 1976 an inexperienced Anita Roddick got tired of unsubstantiated Management and The Body Shop claims of the cosmetics industry that their products couldn’t deliver. She decided to make a decision that would change her life forever. Anita became a manager of her own small business in Brighton England. Selling the natural secrets found throughout the world; learned from extensive
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Anita Desai: Biography Anita Desai (born 1937) has been touted by "British Writers’" A. Michael Matin as "one of the preeminent contemporary Indian novelists‚" even referred to by many as the Mother of the Indian psychological novel genre. Her meticulous depictions of modern Indian life‚ combined with an elevated level of linguistic skill that frequently enters the poetic realm‚ have secured her a place of honor in the pantheon of Indian authors. Early Life Anita Desai was born on June 24‚ 1937
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mid-1990s‚ and by 2002 the company’s profit was shrinking‚ and sales were not growing proportionally to the rapid expansion of stores. Having entered a retrenchment phase‚ they need to focus on profitability without rapid expansion. Is Anita Gone? (CI#2) - Though Anita Roddick stepped down as CEO in 1998‚ and resigned as Executive Chairman in 2002‚ it is unclear how much influence she has on day-to-day operations and strategy. Core Values (CI#3) - By changing top management and governance‚ The Body
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Pearson Education Limited. Landau‚ R.‚ (1982). ‘The Innovative Milieu’‚ in Lundstedt‚ S.B. and Colglazier‚ E.w.‚ Jr (eds) Managing Innovation: The Social Dimensions of Creativity‚ Invention‚ and Technology‚ New York: Pergamon Press. Brown‚ P.‚ (1996). Anita Roddick and the Body Shop Great Britain: Exley Publications
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Shop was founded in 1976 in Brighton (UK) by Anita Roddick.it now has now more than It changed the image of “Glamour and Beauty”. It brought about use of natural “exotic” products to cleanse and polish the skin & hair. Started new movements by refusing animal testing and being environmentally friendly “The business of business should not just be about money it should be about responsibility. It should be about public good‚ not private greed.” Anita Roddick. Core Values - “Simply stated‚ beauty
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rev¬enue growth slowed to around 8 percent. New retailers of naturally based skin- and hair-care products entered the market‚ bringing intense competition for The Body Shop. I Anita Roddick‚ Body and Soul (London: Ebury Press‚ 1991)‚ 105. 2Jean Sherman Chatzky‚ "Changing the World‚" Forbes (March 2‚.1992): 87. 3 Anita Roddick‚ Business as Unusual (London: Thotsons‚ 2000)‚ 56. This case was prepared by Susan Shank and John Vaccaro under the direction of Robert Bruner and Robert Conroy. It was
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Body Shop History: The Body Shop store opened on 26th March 1976 Environmental Projects Department of its own 1‚200 products‚ including cosmetics e.g. Make - up 2‚500 franchised stores in 61 countries Founded by Anita Roddick and is part owned L’Oréal. Brand Essence: “Creating a comprehensive Range of Naturally-inspired personal care products that offer performance‚ indulgence and great value.” Brand Values Body Shop Products 32 YEAR OLD WOMAN. AD Campaigns
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particular secrets for their skin. Weaknesses: A weakness of the Body Shop could be its excessive political involvement‚ which can disturb the sales of the products or cause internal complaints as not every franchiser share the exact same views as Anita Roddick. The company is limited by only reaching out to the female market and has limited products attractive to the male market. In contrary of the environment friendly product the transportation of the products are not as environmental friendly
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THE BODYSHOP Nature’s Way to beautiful? History: • The first Store was opened in 1976 in England by Anita Roddick‚ who you can see in the picture • They are selling cosmetics‚ lotions‚ perfumes and soaps • Their slogan – as you may know or have guessed by now is “Nature’s way to beautiful” • Over the next two years the business expandexpanded rapidly‚ they were opening a lot of new shops and in 1978 they opened their first store outside of England in Brussels • By 1982 two new shops are
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References: Albion‚ M (2006) True to Yourself: Leading A Values-Based Business. San Francisco: Berrett-Koehler. BBC News (2007) ‘Dame Anita Roddick dies aged 64’ BBC News. http://news.bbc.co.uk/1/hi/uk/6988343.stm [Accessed 10 December‚ 2009] Beauchamp‚ T.L Berne Declaration (2005) ‘Public Eye Awards 2005’ Berne Declaration http://www.evb.ch/index.cfm?set_lang=2&page_id=3346 [Accessed
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