Case Study: BMW of North America: Dream It. Build It. Drive It. Brief Description: Set in 2011‚ this case describes how BMW‚ the leading luxury car manufacturer in the U.S.‚ successfully implemented a new marketing initiative based on its online video services and increased sales of customized vehicles. The case addresses the challenges of catering to the North American consumer‚ where most car buyers want or have become conditioned towards immediate gratification with their purchases. Main
Premium Manufacturing BMW Marketing
Turning autumn leaves descend upon the firm October soil; cool‚ crisp air infiltrates my nostrils with cinnamon scents‚ Grandma’s famous pumpkin rolls‚ and incomparable to them all - harvested crops. These harvest aromas occupy the October air and stimulate the senses from my childhood. Memories of my combine commutes replay in my head like a broken record; my tiny feet dangle over the petite passenger seat as the equipment head seizes my sights. Time transcends‚ and I return today as Dad and I pack
Premium Family English-language films Mother
1.0 Executive summary The Coffee Cup is a beverage retailer‚ which has applied a method that is not very known to the beverage and food industry. The Coffee Cup will give its customers the opportunity to drive through and order their choice of beverage or food that will be freshly made and customized in a very simple‚ convenient and time efficient manor. It will definitely have a comparative advantage in comparison to gas stations & institutionalised fast food chains. The Coffee Cup serves
Premium
Evolving Technologies To Drive Competitive Advantage in Hospitality Industry In today’s fast paced competitive and cut-throat marketplace where no other quote would be more apt than ’Survival of the fittest’‚ tour & travel companies‚ travel agents‚ hotel distribution companies‚ hotel chains‚ airport transfer and car hire companies are grappling with how to bring convergence between their brick and mortar and the emerging technologies that are multiplying and growing as
Premium Client-server Hotel Server
According to author Alisa J. Rubin in article‚ “Fear of Taliban Drives Women out of Kunduz”. Author explains how women are treating in Afghanistan‚ men force their commands and laws on women. If women don’t agree to follow them‚ they either kill or abuse them. “Hassina Sarwari she is a bad woman‚ and if we had captured her‚ she would be hanged in the main circle in Kunduz city” (Rubin .8). According to author Rubin‚ Hassina Sarwari is a coordinator of women organization who opened shelter home for
Premium Taliban Pakistan Afghanistan
Google Drive vs. SkyDrive vs. Dropbox vs. iCloud Jia Shi Yidi Zhang Nan Song Ly Le INTRODUCTION Along with the development speed of technology‚ the amount of data passing by or consumed by people around the world keeps growing rapidly. The storage devices seem to unable for storing growing data amount. In addition‚ maintenance and back-up of data are needed just in case of accident. To meet the needs mentioned above‚ the cloud computing is developed especially cloud storage which have
Premium Cloud computing Windows Vista Microsoft
Running head: THE UNION DRIVE AT APOLLO CORPORATION The Union Drive at Apollo Corporation [Name of Student] Kaplan University MT203: Human Resource Management [Name of Professor] [Date of Submission] The Union Drive at Apollo Corporation The case study of labor relations at Apollo Corporation concentrates on the violations committed by the Human Resource Director with regards to the termination of employment of a long-time employee despite the employee having substandard qualities in terms
Premium Management Employment Human resource management
Best Environmental Practices of MARKS & SPENCER A Case Study 2009 Best Environmental Practices of Marks & Spencer: A Case Study www.greeningretail.ca 1 Greening Retail Best Environmental Practices of Leading Retailers from Around the World 2009 Prepared by Dr. Leigh Sparks Email: Leigh.Sparks@stir.ac.uk Web: www.irs.stir.ac.uk Greening Retail Best Environmental Practices of Leading Retailers Around the World Through the Greening Retail program‚ 15 leading retailers were interviewed
Premium Corporate social responsibility Efficient energy use Management
The Long Drive: Will You Re-Up Next Year? A cow town is simply a town in which cattle were taken to put on railroads. The only problem is‚ these towns are located in Kansas‚ about 1000 miles from Texas‚ a trip that usually takes up to 3 months. Because of this and water worries‚ low pay‚ and lack of sleep‚ I‚ along with 2/3 of those on this year’s drive‚ will not re-up for next year’s long drive. With the constant worry of a flooded river‚ unable to be crossed‚ or a stampede of thirsty cows
Premium Cattle Cowboy Anxiety
This report has been generated for the external forensic investigation of a USB Flash drive provided by Practical Gaming Solutions. The USB drive was received in a sealed envelope with profile data and registry content of a former employee‚ Mr. George Dean. PAGS would like to verify the contents of the USB drive to determine if there is any indication of activities by him which would violate the company’s employment agreement. After validating the integrity of the image by comparing the MD5 hash
Premium Computer security Security Computer