Surf Excel‚ launched in 1954‚ is one of the oldest detergent powders in India and Pakistan. Initially‚ the brand was positioned on the clean proposition of “washes whitest”. However‚ with the emergence of numerous local detergent manufacturers and the entry of other global brands‚ Surf Excel underwent various changes in its Brand Communication; from ’lalitaji’ to ’dhoondte reh jaaoge’ to ’jaise bhi daag ho‚ surf excel hai na’‚ and is today communicated on the platform of ’Dhaag achcha hai’. This
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References: 1. Ruiz‚ F. (2012‚ January 12). Introduction. Retrieved from International MCDM Society: http://www.mcdmsociety.org/intro.html Pirdashti‚ M.‚ Ghadi‚ A.‚ Mohammadi‚ M.‚ & Shojatalab‚ G. (2009). Multi-Criteria Decision-Making Selection Model with Application to Chemical Engineering Management Decisions. World Academy of Science‚ Engineering and Technology(49)‚ 54-59. Multi-criteria decision analysis
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Seminar Paper On PHILOSPHICAL STRAIN IN THE WORKS OF JOESPH ADDISON Course Code: BHE 402 Course Title: Prose Down the Ages [pic] Submitted by: SAMAH RAFIQ ENROLL. NO. A0706110041 Submitted to: DR. DIPANKAR SUKUL LECTURER AT AIESR AMITY INSTITUTE OF ENGLISH STUDIES AND RESEARCH AMITY UNIVERSITY UTTAR PRADESH Joseph Addison is considered to be among the most impactful essayists of all time. His essays mainly appeared in the two famous periodicals The Tatler
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Devilish Ways or Heroic Displays From an early age we are familiarized with the abstraction of a hero. The concept of a hero is something that is not defined with any amount of ease. Children are told tales of men and women whom‚ despite all odds to the contrary‚ overcome whatever obstacle that is preventing them from reaching their ultimate goal. For a person or a force to be accredited with the term “hero‚” they need to remain indomitable in an occurrence of perplexity. Historically‚ heroes
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[pic] EXECUTIVE SUMMARY Big Bazaar is a future group company. In India first it was started in Mumbai in the year of 1987 and the main branch of Big Bazaar is in Mumbai. In Hubli it was started in the year of 2007 on 28th July. The Management system - Big Bazaar 1. 80 well-qualified employees 2. The Security system includes 15 securities regular [Day-12‚ Night-3] & 18 at the weekend. 3. 25 Back staff. 4. 21 House keeping and 5. 15 Part times. This project is on Marketing Department
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INTERNATIONAL MANAGEMENT A PROJECT REPORT ON BRITANNIA INDUSTRIES LTD Submitted to Dr. A.K.Sengupta Submitted By‚ Nivedita Birdawde MBA Britannia Industries Limited is an Indian company based in Bangalore that is famous for its Britannia and Tiger brands of biscuit‚ which are highly recognized throughout the country which was founded in the year 1982. Britannia is one of India’s leading biscuit firms‚ with an estimated 38% market share. Major Activity: The Company’s principal activity is the
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[pic] ASSIGNMENT # 1 OF RURAL MARKETING [pic] SUBMITTED BY - SUBMITTED TO - NIPUN BHARDWAJ Mr. ABHISHEK DUTTA RT1903B38 LIM‚ LPU Company Profile Britannia was incorporated in 1918 as Britannia Biscuits Co LTD in Calcutta. In 1924‚ Pea Freon UK acquired a controlling stake‚ which later passed on to the Associated Biscuits International (ABI) and UK based company. During the 50’s
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Communication and Analysis of Customer Engagement Process in Customer Touch-Points Balaji Institute of Telecom and Management Batch- 2012-14 Section- Dual “C” (Marketing & Finance) Submitted to- Dr. Sangeeta Trott By- Gaurav K. Mishra (TM1211325) Anmol Nagori (TM1211325) Harsh Chitalia (TM1211347) Sanjeev Kumar (TM1211312) Anany Pandey (TM1211358) AMBIENT COMMUNICATION Ambient communication is of special interest to marketers who need to make decisions about the most effective communication mix
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INTRODUCTION OF FMCG INDUSTRY FMCG’s or fast moving consumer goods are the products which are frequently purchased by consumers including toiletries‚ soaps‚ cosmetics‚ teeth cleaning products‚ shaving products‚ detergents‚ other non-durables such as glassware‚ bulbs‚ batteries‚ paper products‚ plastic goods etc. They are such items which are consumed daily or become necessity for human being. Everyone needs toothpaste as soon as they get up to washing their hand from soap after having their
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SUMMER TRAINING PROJECT REPORT (MBA - 035) ON ³STUDY OF RETAIL OUTLET COVERAGE IN RESPECT OF SUPPLIES OF PRIYAGOLD BISCUITS¶¶ AT SURYA FOODS AND AGRO PVT.LTD. LOCATION- NOIDA Submitted in Partial Fulfillments of Master of Business Administration (MBA) Programme: 2009 -11 Of Uttar Pradesh Technical University‚Lucknow SUBMITTED BY NAME-ROHIT PATHAK MBA - 3rd SEMESTER ROLL NO. - 0901470045 Faculty of Management Science Shri Ram Murti Smarak College of Engineering & Technology‚ Bareilly
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