MSL 116 – MARKETING MANAGEMENT 1. Introduction to Marketing Management: Marketing philosophies – Importance of marketing‚ Functions and Scope of marketing management - Evolution of marketing ideas - Core concept of marketing management – Marketing Mix - Delivering Customer value and satisfaction. (10 hours) 2. Marketing Planning: Strategic planning and process – Marketing Information System and Marketing Research- Marketing Environment.(8 hours) 3. Product
Premium Marketing
A PROJECT REPORT ON Study of Customers Satisfaction towards the “ Pure it” (HUL) (With special reference to Cuttack city) For partial fulfillment of MBA degree course of Biju Pattnaik University of Technology [pic] Submitted By: Soumya Prakash Pani Roll No. B/10/01 Reg. No.1006281028 MBA 2010-12 External Guide: Internal Guide: Mr. Pratim Chatterjee
Premium Drinking water Water purification Water supply
Chapter 4: Industry Analysis: Indian FMCG Sector 164 Chapter 4: Industry Analysis: Indian FMCG Sector 4.1 Introduction to Economy 4.2 Indian Economy 4.3 Indian FMCG Sector 4.4 Indian FMCG Sector 165 Chapter 4.1: Introduction to Economy 1. Introduction 2. Evolution of Economy 3. World Economies 4. Types of Economies 166 4.1: Introduction to Economy 1. Introduction An economy consists of the economic system of a country or other area‚ the labor‚ capital
Premium Economics Economic system Planned economy
http://www.indiamart.com/company/2989003/ http://chethanwaster.wordpress.com www.redporn.com‚ www.youporn.com ABSTRACT Hindustan Unilever Ltd. is a well-known and largest FMCG company in India. HUL has always revamped its products to meet the changing needs of the consumer without compromising on the quality. This report deals with one of its premier brands "LUX". HUL leads the market in the toilet soap category with 54.3% market share. Lux has inched up to be on par with Lifebuoy in HUL’s soaps
Premium Unilever Brand
As the bee searches for nectar‚ flowers are pollinated‚ crops grow.... Every small action makes a big difference. SUSTAINABLE DEVELOPMENT REPORT‚ 2009 CONTENTS 1 Introduction 2 Our business & brands 4 Sustainability strategy Making a difference through our brands Enhancing livelihoods through partnerships Building responsible leaders HIGHLIGHTS 45‚000 Shakti entrepreneurs serving more than 1‚00‚000 villages across India 10 Consumers 18 Business partners 22 Employees 19 tea estates
Premium Sustainability Hygiene Drinking water
Page - 1 of 24 Financial Statement Analysis. Abstract Financial Statements are summaries of monetary data about an enterprise. Hence Financial Statement Analysis will help one to assess the Viability‚ Stability‚ Profitability and Liquidity of an enterprise. In this Assignment‚ an attempt‚ to analyze the financial performance of two companies in Textile Industry (S.Kumar Nationwide Ltd. & Gokaldas Export Ltd.) has been made. As the result of this assignment I found the performances of S.Kumar
Premium Balance sheet Asset Generally Accepted Accounting Principles
A PROJECT REPORT ON A Study on marketing mix & competitive analysis of “Pure it” (HUL) Submitted By: Smruti Ranjan Das Roll No. 049 PGDM-RM 2009-11 UNDER THE GUIDANCE OF Dr. R. Padmaja (Assistant Prof. Marketing) IN PARTIAL FULFILMENT FOR THE AWARD OF THE DEGREE OF POST GRADUATE DIPLOMA IN MANAGEMENT (RETAIL & MARKETING) INSTITUTE OF PUBLIC
Premium Drinking water Water purification Water supply
Research Paper No. 2006/98 The Public Distribution Systems of Foodgrains and Implications for Food Security A Comparison of the Experiences of India and China Zhang-Yue Zhou1 and Guanghua Wan2 September 2006 Abstract A comparative study of the public distribution systems of foodgrains in India and China is expected to reveal lessons and experiences that are valuable to policymakers. This is particularly important for developing countries in their endeavour to ensure food security. This paper
Premium Food Poverty Food security
ROLE OF DISTRIBUTION CHANNEL IN FMCG •Distribution channel (marketing channel) Distribution (or placement) is one of the four aspects of marketing. A distributor is the middleman between the manufacturer and retailer. After a product is manufactured‚ it may be warehoused or hipped to the next echelon in the supply chain‚ typically either a distributor‚ retailer or consumer. The other three parts of the marketing mix are product management‚ pricing‚ and promotion. Frequently there may
Premium Marketing Fast moving consumer goods
International Journal of Hospitality Management 36 (2014) 31–40 Contents lists available at ScienceDirect International Journal of Hospitality Management journal homepage: www.elsevier.com/locate/ijhosman Entrepreneurs choice in business venture: Motivations for choosing home-stay accommodation businesses in Peninsular Malaysia Syed Zamberi Ahmad ∗ ‚ Fauzia Jabeen‚ Mehmood Khan Management Department‚ College of Business Administration‚ Abu Dhabi University‚ P.O. Box 59911‚ Abu Dhabi
Premium Tourism Business Motivation