AIDA Model ATTENTION A = PAN-TASTIC OFFER FREE PIZZA INTEREST I = Hot Online 1 =RM 22 = Hot Online 2 = RM 29 = Hot Take-Away 1 = RM 19 = Hot Take-Away 2 = RM 26.90 = Add RM 3 to upgrade to Supremes Pan Pizza DESIRE D = The image of delicious Pizza ACTION A = PIZZA HUT ONLINE ORDERING- www.pizzahut.com.my- = Halal Logo = Valid until 15 December 2011 ADVERTISER In Wichita‚ brothers Frank and Dan Carney opened the first Pizza Hut restaurant on June 15‚ 1958
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image. * To increase sales. * To improve the company image. Different Types of Advertising Advertising media | Advantages | Disadvantages | Examples of suitable products/ services to advertise using this method. | Television | * The advert will go out to millions of people. * The product can be shown in a more attractive way. * It reaches the biggest number of audience. | * Very expensive form of advertising | * Food products and drinks * Famous car brands * Household
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ever seen an advert and thought " i want that product"? Well I have‚ and this sudden urge can only be blamed on adverts. We see them all the time‚ for example: when watching a TV Show‚ the average person will come across 5 advertisement breaks. These breaks each contain around 3 advertisements each‚ this would mean that every 30 minutes‚ we see 15 adverts. Advertising is all about making money by introducing and encouraging people to buy new products or use services. The more adverts a TV show has
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Ethics in advertisement of United Colors of Benetton Are Benetton´s advertisements ethical or not? Contents Introduction: 3 The United Colors of Benetton strategy 3 Three separate cycles of building Benetton’s value 4 Utilitarianism approach 6 Deontological approach 7 Conclusion 9 References 9 Introduction: As the students of MME (Economics and Management studies)‚ we have chosen the topic‚ which involves our study program‚ which is the Marketing and Consumer behavior. Our topic is focused
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The radio advert will be used to promote an event in the local area that is being run by the governments Community Spirit initiative. The audio clip (advert) will inform people of the event who listen to the radio‚ maybe in the car on the way to work or when parents are picking up their children from school. The radio advert will use both primary and secondary sounds. The primary sounds will be those that have been recorded by myself‚ such as the narration and dialog in the advert. The secondary
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is the use of Robin Thicke’s video and song “Blurred Lines” to promote the Beats Pil Speakers. This resulted in nearly a hundred complaints to the UK Advertising Standards Authority resulting in the partial withdrawal of the Radio Shack / Beats Pil Advert‚ (Renaud-Komiya 2013). As reported in the Observer (Boffey 2013)(pressure groups UK Feminista and Object are continuing to campaign to persuade Tesco to ban the sale of Zoo and Nuts in their stores. Fang Liu et al (2009) identify the way in which
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1. A summary of the advert that beggars belief. The article “The advert that beggars belief” by Alexander Chancellor is about beggars in India and Great Britain‚ they talk about how many beggars there are and what they are using their money on when they get some. Many people try to convince themselves that it’s a stupid idea to give beggars money because they use them quite often on many stupid things. Westminster Council making a campaign there says if you give beggars money you “actually” are
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social medias such a facebook. However‚ what is cause for concern for these companies is the fact that they do not know how to advertise without being intrusive‚ or breaking privacy rules. According to IDC 3 in 5 individuals actually clicked on the advert while using facebook ‚ and less than 11 percent actually purchased the items advertised on facebook. Developing new customers strategies through social media is futile. There are many factors that influence the customers mind such as their attitude
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popular. But how else does the company make money? Advertisement. Adverts could be shown before the game‚ during levels‚ and at the end. Also‚ in a free game named ‘Mega run’ to get money for the game you have to watch an advert to gain twenty mega run points to play the game with. Also‚ ‘Draw something’ (a popular game) relevant adverts are used‚ because the people with the draw something app will want a similar advert like an art advert. Another reason for the growth in gaming is that there has been
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P3 Advertising Agencies What are advertising agencies? An advertising agency is a service based business dedicated to creating‚ planning‚ and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client’s products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients. Why would a business hire an advertising agency? For a business
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