Using Ansoff’s matrix‚ analyse the strategies that a business can use to market its products or services .Explain how a business can select an appropriate strategy As a famous Irish airline‚ Ryanair is known for its low-priced airline services. This company has currently become the largest low-cost airline in Europe. In the mission statement of Ryanair‚ it clarifies that this business will continue providing ‘low-fare-no-frills’ flight services in order to become the most successful low-cost airline
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ANSOFF’S MATRIX Product and Growth Matrix Ansoff’s Matrix • Developed by Igor Ansoff • Explains different growth strategies for a company via existing products and new products‚ and in existing markets and new markets • Used after having the SWOT Analysis • Suggests for possible strategies: Market Penetration‚ Market Development‚ Product Development and Diversification Existing Products New Products Established Market Market Penetration Product Development New
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Ansoff Matrix Ansoff’s Matrix: A method by which businesses can classify their strategies for expansion. It includes; Market Penetration‚ Product Development‚ Market Development and Diversification. Market penetration Market penetration is the name given to a growth strategy where the business focuses on selling existing products into existing markets. Market penetration seeks to achieve four main objectives: • Maintain or increase the market share of current products – this can be achieved
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Growth Analysis on Starbucks Ansoff Matrix Market Penetration | Product Development | Market Development | Diversification | Starbucks have achieved market penetration by promoting its products in many ways. Their promotion allows Starbucks product to be known all around the US. They are constantly improving their products and making new coffee flavors to give the consumers different choices at he moment of ordering. Their USP‚ which is quality‚ makes the costumer’s loyalty to the brand
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INTRODUCTION In 1976‚ Apple Computer‚ Inc. was established and was incorporated in 1977. Apple’s first product was the Apple I which began the personal computer revolution. In 2007‚ Apple Computer‚ Inc. changed their name to Apple‚ Inc. They made this change because they shifted their focus from only producing computers to producing other products for industries such as entertainment and mobile telecommunications. BCG MATRIX iPod iTunes iPod iTunes iPhone iPad iPhone
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soff MatMarket Penetration: -The signature product that made Apple‚ Apple‚ was the Macintosh. It first had a famous Television Advertisement in the US in 1984 introducing its signature product the Macintosh. This was led by Anya Major who was chased by agents of Thought Police‚ threw a sledgehammer into the screen of big brother David Graham. At the end‚ it says‚ “Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like 1984.” This screen of big brother David Graham supposedly
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people are bringing to market first and observing what seems to be gaining traction‚ then very rapidly coming up with their own version of that innovation." Samsung’s aggression has gotten it into trouble in the past‚ losing a high profile case to Apple for imitating its design. But the reputation hit and the fine were a small price to pay. The company pivots and produces quickly‚ coming out with a variety of devices. It sees what the market responds to‚ pushes successes‚ and kills failures. And
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Tax laws in the U.S. and other countries * Foreign trade laws * Environmental Factors * Apple products are made from a high grade titanium which is to reduce pollution during the making and be recyclable as well * Products are also energy star qualified so they do not burn as much energy as traditional laptops do Porter Five Forces Threat of New Entrants-Low * As the Apple leads the market with the different products like Pc‚ iPhone‚ iPad and iPod which are full of the features
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Top 5 Vendors‚ Worldwide Tablet Shipments‚ Fourth Quarter 2012 (Preliminary) (Units Shipments are in millions) Vendor 4Q12 Shipments 4Q12 Market Share 4Q11 Shipments 4Q11 Market Share 4Q12/4Q11 Growth 1. Apple 22.9 43.6% 15.5 51.7% 48.1% 2. Samsung 7.9 15.1% 2.2 7.3% 263.0% 3. Amazon.com Inc. 6.0 11.5% 4.7 15.9% 26.8% 4. ASUS 3.1 5.8% 0.6 2.0% 402.3% 5. Barnes & Noble 1.0 1.9% 1.4 4.6% -27.7% Others 11.6 22.1% 5.5 18.5% 108.9% All Vendors
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your assignment and write your name‚ roll number and subject at the top of each page. (Detailed instructions/guidelines will be uploaded on portal) Note: Attempt any one question. ASSIGNMENT Questions 1 With the help of BCG Matrix (Boston Consultancy Group Matrix) of classifying the business of a firm into four distinct categories namely: Stars‚ Question Marks‚ Cash Cows and Dogs; please classify different products/ companies in the same industry. Questions 2 Please share the marketing
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