Analytical Tools Case1 Prepared for: Prof Madya Sofiah Abd Rahman MKT750 Strategic Marketing Management Prepared by: Muhammad Mazlan Farid b. Mastar 2009306619 EMBA14B Analytical Tools 1. ANSOFF Matrix The Ansoff Matrix is a marketing tool created by Igor Ansoff. The Ansoff Matrix is a tool that helps businesses decides their product and market growth strategy. When to use it Ansoff’s growth matrix suggests that a business’ attempts to grow depend on whether it markets new or existing
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Our Lady of Lourdes Alysia Turnbull 3/25/15 Ms. Marino W.W. Usain Bolt Usain St. Leo Bolt is an Olympic Track and Field athlete. Usain was born on August 21‚ 1986‚ in Sherwood Content‚ Jamaica. Wellesley Bolt and Jennifer Bolt are his parents. Bolt is a 28 year old sprinter. In Usain’s early life he was a cricket player‚ he was an outstanding player. While playing cricket‚ his coach realized a tremendous amount of speed Usain had. The reason Usain started doing track and field
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command‚ speak about 700 words (using a 78-rpm record player)‚ smoke cigarettes‚ blow up balloons‚ and move his head and arms. The PUMA (Programmable Universal Machinefor Assembly‚ or Programmable Universal Manipulation Arm) is an industrial robot arm developed by Victor Scheinman at pioneering robot company Unimation. Initially developed for General Motors‚ the PUMA was based on earlier designs Scheinman invented while at Stanford University. Robots can help us with high quality medical care‚ service
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The Florida Panthers are endangered in the world‚ but we are now focussing more on them. Some of the reasons these animals are endangered is because of human. For example hunting by using dogs as one of the methods‚ building factories in rural areas and climate change due to global warming. This Florida Panthers are becoming extinct and many people are trying to stop it by having acts like endangered species act. History Florida Panthers are the most endangered species in this country. According
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References: Ansoff‚ H.I. (1957)‚ "Strategies for diversification"‚ Harvard Business Review‚ Vol. 35 No.5‚ pp.113-24. Calandro Jr‚ Joseph and Flynn‚ Robert Business Strategy Series‚ ISSN 1751-5637‚ 2007‚ Volume 8‚ Issue 6‚ pp. 409 - 417 CFO Magazine (2004)‚ "Finance
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com). How might Quantas employ such a tool as the Ansoff product/market expansion grid in developing its growth strategies? Ansoff ’s matrix offers strategic choices to achieve the objectives. There are four main categories for selection. Market Penetration
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concentrated at the top as the CEO decides everything. She has a board of advisors to advise her and even a board of directors but at the end of the day the decision lies in the hands of the CEO. Industry Trend: Nike has competitors like Adidas and Puma. Puma and Adidas were one brand till the brothers who owned it separated. Adidas Shares the same divisional organizational design as Nike as Adidas is also an organization involved in multiple businesses in related areas and all of them operate in one
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NIKE | Segmentation‚ Targeting‚ Positioning | NIKE Nepal segmentation‚ targeting‚ positioning | | Nawaraj Gurung | 10/7/2012 | This assignment is about the segmentation‚ targeting‚ positioning of NIKE Company. | Submitted By: Submitted To: Nawaraj Gurung Deborah Grieve
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Strategic Analysis of Adidas AG Table of Contents Sections | | Pages | Ⅰ. | Introduction | 3 | Ⅱ. | Suitability Evaluation | | | 1. Strategic Position | 3 | | 1.1 Competitive characteristic | 3 | | 1.11 Five Forces Framework | 3 | | 1.2 Strategic capabilities | 5 | | 1.21 Dynamic Capabilities | 5 | | 1.22 VRIN | 5 | | 1.3 Vertical Integration | 6 | | 2. Strategic options | 7 | | 2.1 Market development | 7 | | 2.11 Market Driver | 7 | | 2.12 Competitive
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Advantage and Increasing Competition 9 REPORT TO THE BOARD OF DIRECTORS 10 BIBLIOGRAPHY 12 Executive Summary This report mainly aims to identify the business level and the growth strategies of LG‚ with the Bowman strategy clock and Ansoff growth matrix. BIBLIOGRAPHY Liu K W (2008)‚ KFC in China – Secret Recipe for Success‚ John Wiley & Sons Asia Pte Ltd‚ Singapore. Hill W Charles and Jones R G (2004)‚ Strategic Management An Integrated Approach‚ 6th Edition‚ Houghton
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