In this assignment I am going to be looking at the roles of marketing in two contrasting organizations‚ Tesco’s and the Oxfam. Tesco is a multinational food chain based in the UK and is the second largest retailer in the world after Wal Mart. On the other hand Oxfam is an international charity consisting of seventeen organisations which work together with partners and local communities throughout 90 countries to try and help erase poverty‚ this is a non-profit company as at the end of the day it
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Shoes Industry – PEST Analysis Political • Recent merger between Adidas and Reebok • Use of leather to make shoes by Bata‚ Red tape • India is not a sporting Country and hence lesser demand for sports shoes. • home market lobbying/pressure groups • Very few sporting events apart from cricket fixtures to attract customers Economic • Marginal share of 2.44 percent in global trade worth US$ 97.606 billion
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Andrew’s pocket. Later John saw a Puma shirt priced at 50$ & swapped the price tag with another shirt marked 30$ & paid the lower price. At the exit point Mark the shop detective blocked Andrew & perform a body search. As a result of the search Mark discovered sun glasses in Andrew’s pocket. In continuing the search procedure Mark took John & Andrew to a room to check the items that they had purchased from Tesco store. While he was checking he found a Puma shirt with wrong price tag. Mr
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story.html (Accessed on 1/11/2011) Thompson‚ J.L UK country profile (2011). The UK: In depth PESTLE insights. (Cover story)‚ p1-81. Zekaria‚ S Figure 1: Ansoff’s Matrix‚ Available at: http://www.paramountlearning.co.uk/wp-content/uploads/2010/02/ansoff-matrix.jpg (Accessed on 1/11/2011)
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November 9th 2004 Mountain Lions Have Returned: Can We Make Room For Them? By Jacob Kay Specific Purpose Statement: To persuade my audience that mountain lions are in trouble‚ and that we need to address their current situation‚ and help where it is needed. Thesis: Societies are increasingly endangering cougar’s lives as well as their own by continuously infringing more and more on their territory. Intro I. (Attention Getter) On January 8th 2004‚ a female bike rider was attacked by a mountain
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MARKETING MANAGEMENT CASE ANALYSIS LECTURER: Boaz K. Ingari General Motors (K) ltd An Introduction General Motors East Africa Limited was formed in 1975 and is a joint venture between General Motors Corporation (57.8%)‚ Industrial and Commercial Development Corporation (20%)‚ Centum Investments (17.8%) and Itochu Corporation (4.4%). The vehicle manufacturing plant in Nairobi assembles a wide range of Isuzu trucks and buses. It is the largest manufacturer of commercial vehicles in the Eastern
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achieve its goals. In this case the marketing plan is to advertise two different types of holidays for its current and possible customers. One is to do a painting holiday in Tuscany and the other is to do a walking holiday in Turkey. Igor Ansoff created the Ansoff matrix‚ there are four different types of strategy within his matrix that have to potential to be market development‚ these include; Market Penetration‚ Product development‚ Market development and Diversification. Jeremy is planning broadening
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CEOs say merger will strengthen their brands. [online]. Ohiolink Batabases. [cited 10 September 2005]. Available from World Wide Web: (http://etextb.ohiolink.edu/bin/gate.exe?f=doc&state=c7759p.2.1) Adidas-Salomon Cordes‚ Renee. 2005. Nike bid for Puma in doubt. [online]. TheDeal.com. [cited 18 September 2005]. Available from World Wide Web: (http://www.thedeal.com/NASApp/cs/CS?pagename=TheDeal/StArticle&bn=NULL&c=TDDArticle&cid=1125016658268) Driscoll‚ Marie. 2005. "Standard & Poor ’s". Stock Report
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Being admitted to the University of California‚ Berkeley was a shock to my family. Nevertheless‚ everyone was full of joy and support. My mother and father offered immediate advice for my well-being. Yet‚ I was full of uncertainty. Attending UC Berkeley was not within my plans. Being family oriented‚ I could not imagine leaving home. I could not picture myself 200 miles away from my family. Living in a city where the school campus itself is bigger than my town was inconceivable. However‚ becoming
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industry are; Nike‚ Adidas‚ Reebok and Puma. Adidas emerged in the industry before Nike and now the Adidas Group owns both Reebok and Adidas. Adidas is the largest sportswear manufacturer in Europe and second largest in the world (“Adidas Group History”). On the other hand‚ Puma is well known for its soccer shoes and formula one and NASCAR clothing. Presently‚ they distribute products in more than 120 countries (“PUMAs new archive 2007”). Both Adidas Group and Puma originated in Germany. Product innovation
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