Executive summary LI-NING limited company was found in 1980. At the beginning of its establishment‚ it cooperated with Olympic team of China to push the development of sports goods. At the same time‚ LI-NING spared no effort to sponsor all kinds of matches. In 1995‚ it became the leading sports brand of China. Through exploration over 20 years‚ it gradually becomes a famous international sports brand representing China. In this report‚ it makes a marketing plan for the next three years according
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References: 5.1 Product In order to sustain growth of the brand‚ Ansoffs (1957:114) matrix can be used as a guide for opportunities‚ threats and resource requirements (see figure 2) Figure 3: Categories of innovation (Roger‚ 1995) cited by (Baine et al‚ 2008: 94) Consumers use price as a method of judging a products quality
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Index Introduction 1 Company Overview 1 History 1 Objectives 2 Financial Images 3 Market Inventory 5 SWOT of the brand 5 SWOT of the competitors 6 Market analyze 7 3 Circle Analyze 7 Ansoff Matrix 8 Boston Consulting Group Matrix 9 Brand Image Inventory 10 Corporate Design 10 Logo 10 Corporate Communication 12 Advertising 12 Sales Promotion 17 Sponsoring 18 Public Relations 20
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Strategic Management IKEA Case Study Table of Contents Introduction Page 3 IKEA Strategy Description: Porter’s Generic Strategy Options Page 4 IKEA Strategy Description: Ansoff Matrix Page 7 IKEA Strategy Evaluation: Suitability Page 9 IKEA Strategy Evaluation: Porter’s 5 Forces Page 9 IKEA Strategy Evaluation: Capabilities Page 11 IKEA Strategy Evaluation: SWOT-Analysis Page 12 Stakeholder Expectations: Page 14 Conclusion: Page 15 References:
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private army. At first the local people fed this stranger. The roads of Inca Empire stretched 3000 miles from Chile to Ecuador and it led to Inca himself town of Cajamarca. Our father Inca‚ they deceived him and put him to death. He with the heart of a puma‚ the cleverness of a fox and they killed him like a llama. Pizarro traveled south of the Inca royal road 1000 miles to the capital of Inca Empire “Cuzco”. On the November 15‚ 1533‚ the Spaniard reached Cuzco. Cuzco is the richest town in Indies. Founded
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Serena Jameka Williams was born September 26‚ 1981 in Saginaw Michigan. She was the youngest of five daughters. Her parents Richard and Oracene Williams have two daughters‚ Serena and her sister Venus‚ which became two of tennis great champions. Their father Richard was determined to see his two daughters succeed in tennis. He moved his family out to Compton‚ California where he trained his daughter. He used tennis records and videotapes to train them on how to play the game. At the age of three
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place‚ a lot of people visit Dubai to see Dubai mall. Dubai mall includes more than 1‚200 shops and most of them are expensive but some of them are affordable. Clothes shops such as Mark & Spencer and H&M‚ sports stuffs such as Nike and Puma‚ Electronic shops‚ Candy stores‚ Shoes shops such as Aldo‚ Shoe Mart and Crocs ‚ And for sure baby shops such as Mother care and many others . In the 2nd floor‚ there where you can find the Food Court which filled with many different kinds
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Competition As a leader of the sports and athletic apparel industry‚ Nike competes directly with Adidas‚ Under Armor‚ Puma‚ and New Balance for market share and position. Nike is currently the top producer in this industry. Currently‚ Nike holds 53.94% of the market. Nike currently owns close to 700 retail stores‚ and they sell their products to more than 23‚000 distributors worldwide. Nike aims to generate $28 to $38 billion in revenue by 2015 through their continued sales of their most popular
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Corporate Restructuring is the corporate management term for the act of reorganizing the legal‚ ownership‚ operational‚ or other structures of a company for the purpose of making it more profitable‚ or better organized for its present needs. Alternate reasons for restructuring include a change of ownership or ownership structure‚ demerger‚ or a response to a crisis such as positioning the company to be more competitive‚ survive a currently adverse economic climate‚ or poise the corporation to move
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bstract: This report critically analyses how the external and internal factors affect the strategies of M&S and modifies its business strategies. Even though M&S has good strategy and marketing plans they haven’t used it to their advantage. It also tells how the macro and micro environment affect their strategy and their plan. The report uses frame works like PESTEL‚ SWOT and porter 5 forces. It further investigates the strengths‚ weaknesses‚ opportunities and threats of M&S. This report highlights
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