CHAPTER 1:INTRODUCTION Nike: Nike‚ is an American multinational corporation that is engaged in the design‚ development and worldwide marketing and selling of footwear‚ apparel‚ equipment‚ accessories and services. The company is headquartered near Beaverton‚ Oregon‚ in the Portland metropolitan area‚ and is one of only two Fortune 500 companies headquartered in Oregon. It is one of the world ’s largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment‚ with revenue
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capital 12 - Value of equity 12 Conclusion 13 References 14 Appendix 1: Reformulated Balance Sheet Adidas € mill 15 Appendix 2: Reformulated Balance Sheet PUMA € mill 16 Appendix 3: Reformulated Income Statement 17 Appendix 4: Ratios for Adidas 18 Appendix 5: Ratios for Puma 19 Appendix 6: Multiple analyses 21 Appendix 7: FCF Valuation Model: Economic Balance Sheet 22 Summary The purpose of this report is to evaluate how the Adidas Group did during
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manufacturer in the world.[3] Adidas was founded in 1948 by Adolf Dassler‚ following the split of Gebrüder Dassler Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma‚ which was the early rival of Adidas. Registered in 1949‚ Adidas is currently based in Herzogenaurach‚ Germany. Puma is also based in Herzogenaurach. The company ’s clothing and shoe designs typically feature three parallel bars‚ and the same motif is incorporated into Adidas ’s current official logo.The
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30‚000 employees across all six continents (Nike 2011). Nike Today Nike today is the largest manufacturer of athletic footwear‚ clothing and equipment globally by sales with 2011 revenues of more than US $23billion ahead of closest rivals Adidas‚ Puma‚ K-Swiss and Under Armour which it competes with in the sportswear market. Nike has been steadily increasing its market share of the sportswear market from an initial 3.7% in 2006 to 4.6% in 2011‚ even though this declined in 2009. Many analysts expect
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Copa Mundial Cleats Marketing Sales Preparation (Product and Marketplace) By: Jordan Hodge Product Copa Mundial Cleats Copa Mundial soccer cleats “Copas” have stood the test of time being one of the most popular cleats since 1982. The cleats were first manufactured in 1979‚ but became popular during the 1982 world cup in Spain. Copa Mundial is Spanish for “world cup.” These worldwide best selling cleats have been worn by many famous soccer players and are still worn by many today
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| Threats | 1. Fake imitations from other local brands2. Brands which offer same style at lesser cost3.Nike the parent brand is very established brand may eat the market share of Umbro | Competition | Competitors | 1.Adidas 2.Nike 3.Lotto4.Puma | ASICS | Parent Company | ASICS | Category | Apparel and Accessories | Sector | Lifestyle and Retail | Tagline/ Slogan | Sound mind sound body | USP | Shoes for Sports Enthusiast | STP | Segment | People Enthusiastic about sports
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services plans and executes the concepts‚ prices‚ promotion‚ and distribution of the products and services in order to develop exchanges that will satisfy both the consumers and the organisation (‚ 2006). This paper discusses the contributions of the Ansoff Matrix in strategic marketing management. There are different types of strategies used by business in identifying their market. There is the SWOT Analysis‚ in which it identifies the strengths‚ Weaknesses‚ Opportunities and Threats
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quieted the hints of the Wilderness. Just the strides of a brute can be listened. Local Mexican will say that ’El Tigre’ has turned out. "Pundarikam" in Sanskrit‚ "Panthera" in Latin‚ "πάνθηρ" in Greek‚ "yaguareté" in Tupian. Whatever the name‚ it is a Puma‚ ruler of amazon - and he has turned out for chasing. The locals trust it to be the Lord of Dimness. What’s more‚ they trust that on its skin are the stars of the night sky. As per one indigenous myth‚ the panther procured its spotted coat by smearing
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COMPARITIVE ANALYSIS OF MARKETING STRATERGIES: INDIAN FOOTWEAR INDUSTRY NIKE-ADIDAS-REEBOK-PUMA-INDIAN BRANDS Executive Summary To study and develop substantial market analysis on the primary products these firms (Nike‚ Adidas‚ Reebok‚ Puma and Indian brands) make‚ i.e Athletic Footwear. We will compare their marketing strategies‚ their targeting and their marketing mixes. We will analyze their segmentation and examine their positioning in the Indian market. And lastly we will state
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value of the assets. Moreover‚ some of the heritage assets have dual function. Example given in the PUMA/SBO (2002) is governments offices located in the historical palaces. There is some confusion whether to recognize this building as heritage assets or as normal assets. Military assets also do not exist in private sectors. The issues are whether it should be capitalised and depreciated or expensed. PUMA/SBO (2002) states that in US‚ military assets are divided into two categories which are for general
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