Executive Summary Honda Vietnam plays an important role in Vietnamese market of motorbike‚ with a large market share of 75% (2008). It also can remain the top position by launching a new line of scooter named Air Blade in Vietnam. This report will analyze the situation of this new product including the current market‚ the marketing environment‚ the organization‚ the customer and the competitors. By gathering the information from secondary data‚ the report includes 6 main parts. The first part is
Premium Vietnam Marketing
History Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) is the 100% owned subsidiary of Honda Motor Company Ltd. Japan and is the only Honda in Indian Two-wheeler industry. It started Indian operations in May‚ 2001 at IMT Manesar‚ Haryana and has acquired over 12 Million customers in its 12th year of successful operations. During FY 2012-13‚ HMSI achieved record breaking sales of 27.54 lac units. HMSI is recognized as the fastest growing 2 wheeler company in India and is currently the 2nd largest
Premium Honda
How Starbucks Downsizing in the USA Impacts Global Growth Strategy By: Delilah N. Wesley BUSINESS 401-INTERNATIONAL BUSINESS Dr. Joseph Thomas July 24‚ 2010 Starbucks believes that conducting business ethically and striving to do the right thing are vital to the success of the company. Starbucks closed more than 200 coffee shops in the U.S because they felt that the business in China had not felt the impact of the global economic slowdown and that they might eventually rival with the United
Premium Coffee Starbucks Espresso
Case summary: ‘GE’s Growth Strategy: The Immelt Initiative’ The General Electric Company (GE) is an American multinational conglomerate corporation incorporated in New York. The Company operates through five segments: Energy Infrastructure‚ Technology Infrastructure‚ Capital Finance and Consumer & Industrial. The company has 287‚000 employees around the world. Products are Appliances‚ Aviation‚ Consumer‚ Electrical‚ Energy‚ Entertainment‚ Finance‚ Gas‚ Healthcare‚ Lighting‚ Locomotives‚ Oil‚ Software
Premium General Electric
Character: o demonstrated unmatched level of foresight‚ competence and professionalism while serving as the Unit Supply NCO o possessed the ability to lead‚ motivate and instill pride in his subordinates o maintained company publications‚ key control‚ and Test Measurement and Diagnostic Equipment (TMDE) Program with zero errors or discrepancies presence: o selected as a graduated of the Airborne course at Fort Benning‚ GA o displayed exceptional physical endurance; set the standard for Soldiers
Premium Leadership Soldier United States Army
Possible Growth Strategy The limit of the Turkish Airline’s growth may be the hub airport capacity. Turkish Airlines operates a hub and spoke network out of Ataturk Airport in İstanbul. Since Ataturk Airport has not much room left for major growth‚ this situation may limit Turkish Airlines’ growth. Furthermore‚ the labor pool in Turkey has saturated and the airline has started to recruit internationally‚ which will lead to an increase in labor costs. However‚ Turkish Airlines can sustain its growth
Premium Airline Pakistan International Airlines Lufthansa
AN EXPORT-LED GROWTH STRATEGY Meekal Ahmed * This essay makes no pretence to offer a novel concept or a new development strategy and most economists reading it will probably stifle a yawn and turn the page. Yet it is a subject worth talking about. Many countries round the world‚ most notably the former Asian Tigers‚ China‚ Brazil‚ Turkey and more recently India have followed such a strategy with great success. Pakistan has not and it is well to ask why and what we can do about it. Pakistan has
Premium International trade Inflation Economics
CORNING INCORPORATED: THE GROWTH AND STRATEGY COUNCIL Company Background : Corning Glass Works was founded in 1851 by Amory Houghton‚ in Somerville‚ Massachusetts. The company was known as Corning Glass Works until 1989‚ when it changed its name to Corning Incorporated. Corning Incorporated is an American manufacturer of glass‚ ceramics‚ and related materials‚ primarily for industrial and scientific applications. In 1998 Corning divested itself of its consumer lines of Corning Ware and Corelle
Premium Corning Incorporated
Culture 2.5.3 Politics‚ Rules and Regulations 2.5.4 Technology 3.1 Mission Statement 3.2 Marketing Objectives 3.3 Financial objectives 3.4 Positioning strategy 3.5 Marketing Mix Strategies 3.5.1 Product Strategy 3.5.2 Price Strategy 3.5.3 Promotion Strategy 3.5.4 Place strategy 4.0 References 1.2 Letter of Recommendation Honda Motor Co.‚ Ltd.‚ Mr. Takanobu Ito -1‚ 2-Chome Minami-Aoyama Tokyo‚ 107-8556 Japan Dear Mr. Takanobu Ito‚ I appreciate the opportunity to analyze your
Premium Honda Hybrid electric vehicle Hybrid vehicle
Nokia‚ Samsung and Sony. HTC is now focusing on developing its brand image to grow its market share. This report reviews the current marketing strategy for HTC Android phones. It analyses the marketing mix forth and reviews the areas of weaknesses and opportunities to build upon. Finally‚ the report provides some recommendations for the future strategy forth. : In key areas listed below these are to: • Expand market presence into emerging markets with good intellectual property laws‚ namely India
Premium Smartphone Windows Mobile Marketing