Threats 16 The VRIO Framework 16 FINANCIAL ANALYSIS 17 PART 3: CURRENT ISSUES AND CHALLENGES FACING THE COMPANY 18 Mergers and Acquisitions 18 Financial Outlay 18 Legislation 19 PART 4: STRATEGIC OPTIONS 19 Ansoff Matrix 19 The TOWS Matrix 20 PART FIVE – EVALUATION OF STRATEGIC OPTIONS 21 OVERVIEW 21 PART 5: DESCRIPTION OF THE TOWS STRATEGY 22 PART SIX – DESCRIPTION OF SELECTED STRATEGY 23 PART 7: CONCLUSION 24 REFERENCES 26
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Bibliography: Ansoff‚ I. 1984. Strategisen johtamisen käsikirja. Keuruu‚ Otava Fred‚ R.D Sjöholm‚ H. 2001. Teknologiastrategian laatiminen ammattikorkeakoulussa. Helsinki. Tekes. www.tekes.fi/fi/document/43369/amk_strategiaopas_pdf. 2.9.2013. Stuart Green & Susan
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Table of Contents Table of Contents............................................................................................................................2 Executive summary..........................................................................................................................3 Brief history…….……………………………................................................................................4 SWOT Analysis…………………………............................................................
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ASSESSMENT 2: Decision-making in a business scenario Introduction It is an analysis of case 3. Firstly Porter’ Generic Strategies will be used to confirm future strategy. Following this strategy and synergy effects‚ two criteria will be raised (including raising one framework which could be used to rate synergy effects). After rough screening‚ five force analysis will be made to test whether this cooperation would enhance any advantages. At last‚ two possible traps in process will be evaluated
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order to increase its sales. 4.To assess whether the effects of the measures that Proton has taken. 5.To analyse whether Proton has to move on to market-orientation method or not. Content Flow : Research Objectives 1.Proton marketing strategy (Ansoff Matrix) 2.Questionnaire ( Primary Research) 3.Factors of Proton business performance (Pest analysis) 4.Ratio Analysis (Secondary research) 5. Statistics on number of Proton and Toyota cars sold in 2012 6. Financial Accounts of Proton in 2012
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Strategic marketing management Company Information Carrefour Group‚ in the past 40 years have grown to turn out to be one of the world’s leading distribution groups. Carrefour began its journey in 1959 which was established in France by the Defforey families and Fournier. The name Carrefour came into existence as shops were located on thoroughfare‚ which literally means a place where it’s convenient to shop. Carrefour hypermarket was first opened outside France in Belgium and the first
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Ansoff Matrix Ansoff’s Matrix: A method by which businesses can classify their strategies for expansion. It includes; Market Penetration‚ Product Development‚ Market Development and Diversification. Market penetration Market penetration is the name given to a growth strategy where the business focuses on selling existing products into existing markets. Market penetration seeks to achieve four main objectives: • Maintain or increase the market share of current products – this can be achieved
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Nigeria Allison‚ M. and J. Kaye‚ 2005. Strategic Planning for Non-profit Organizations. A Practical Guide and Work Book‚ Wiley Publishers. Ansoff‚ H.I.‚ 1991. Critique of Henry Mintzberg ’s. The design school: Reconsidering the basic premises of strategic management Ansoff‚ H.I.‚ D. Miller and P.H. Friesen‚ 2000. Strategy-making and the enviromnent: The third link. Ansoff‚ H.!.‚ C.C Miller and L.B. Cardinal‚ 2001. Strategic planning and firm performance: A synthesis of more than two decades of research
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L’Oreal: Global Brand‚ Local Knowledge L’Oreal: Local Knowledge‚ Global Brand Case Study: What are Some of L’Oreal’s Ways? Author: Ted Landgraf The purpose of this case study is: Show how important market analysis is in all business areas; Know your competition; To strive and prosper‚ be an “ABC Organization”; Think outside of the box; Innovation is powerful; Branding is necessary; Global strategy is fundamental; Know Your SWOT; and Much more. © Above the Standard Procurement Group®‚ Inc.‚ www
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Bibliography: Trefis Team. 2011. L’Oreal Beautifies Emerging Markets‚ Stock Looks Pretty. Trefis Team. 2011. L ’Oreal: Acquire to Survive? Forbes. Retrieved from: http://www.forbes.com/sites/greatspeculations/2011/01/18/loreal-acquire-tosurvive 116 Wednesday‚ March 13‚ 2013 Wednesday‚ March 13‚ 2013 Indonesia & Philippines (Exhibit B) 118 Wednesday‚ March 13‚ 2013 100 Wednesday‚ March 13‚ 2013 Wednesday‚ March 13‚ 2013 New Markets (Exhibit E) 121 Wednesday‚ March 13‚ 2013
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