Positioning: x: (demand) Customer decisionmaking y: (supply) Supplier differentiation Industry KSF: What would provide a sustainable competitive advantage? Competitor Analysis: Value proposition Strengths Weaknesses COMPETITIVENESS What drives: ANSOFF to identify strategic options: -Market penetration -New product development -Market expansion -Diversification -Geographical -Customer -Market attractiveness -entry methods Develop: New Product Development: -innovation & creation -process -IP implications
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com/doc/19835107/Motivation-in-Organization-Behaviour) (Accessed 12th Dec 2012) 9 10. Mayo‚ E. (1933)‚ The Human Problems of an Industrial Civilization‚ Macmillan 11 12. Maslow‚ A. (1961)‚ Towards a Psychology of Being‚ Van Nostrand Reinhold (re-issued in 1998 by John Wiley) 13 16. Ansoff‚ H.I. (1965)‚ Corporate Strategy (revised 1987)‚ McGraw-Hill 17
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References: Anon‚ (2005)‚ “Becoming a better citizen: The value of corporate social responsibility”‚ Strategic Direction‚ n Ansoff H.I.‚ (1977)‚ The Changing Shape of the Strategic Problem‚ Paper presented at a special conference on business policy and planning research: The state of the art‚ Barrier M.‚ (2003)‚ Mervyn King: Principles‚ not Rules‚ The Internal Auditor‚ Available
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CORPORATE STRATEGIC MANAGEMENT Part 1 1.1 Axiata Company profile 1.2 Company mission and Organization Chart Part 2 2.1 Axiata products Models Analysis 2.2 Ansoff Matrix 2.3 Pestle Analyis 2.4 Product life cycle 2.5 The BCG matrix(applied by the Company) 2.6 The 5 forces 2.7 The generic Strategies 2.8 Axiata Competitors(Robi) and SWOT analysis Part 3 Question 1 Question 2 Part 4 4.1 – General opinion about Axiata and suggestions Axiata Group Berhad (AXIATA) 1.1 Axiata Company
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Profit & Loss Statement of Airtel ✓ Balance Sheet of Airtel • Tools used For Environmental Analysis ✓ SWOT Analysis ✓ PEST Analysis ✓ Porters model ✓ GE Matrix ✓ BCG Matrix ✓ ANSOFF MATRIX • Marketing Mix of Airtel • Recommendations • References NEED OF STUDY This report on Bharti Airtel is done to find out certain objective regarding the marketing strategies Adopted by Airtel to stand strongly
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Introduction Cadbury merged with Schweppes in 1969. Currently‚ this successful company is employing approximately about 43‚000 people worldwide. Today‚ Cadbury Schweppes is the world’s fourth biggest supplier of chocolate and sugar confectionery. One of its products‚ Dairy Milk was introduced in 1905‚ and has become the most successful molded chocolate in UK history and the basic ingredient for many other Cadbury products. 95 years later‚ Dairy Milk is one of the world’s most famous brand names
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Ansoff’s View (1991) • Implicit strategy formation • Thinking and action must be performed in tandem • Allow for strategy to evolve organically (trial and error) • Environmental assessment is critical‚ but!!! (not needed information below) Ansoff argued that within a company’s activities there should be an element of core capability. To establish
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consist of a number of business units. However‚ the owner of that business has to take decisions about the extent of investment and activity in each segment. 2. STRATEGY DIRECTIONS The Ansoff product/market growth matrix provides ways of generating four basic directions for corporate strategy. According to Ansoff‚ the organisations basically has a choice between penetrating still further within its existing sphere or increasing its diversity along the two axes of increasing novelty of markets or
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...........................................................................3 2.0 Strategic position (SWOT‚ PEST and PORTER)……………………...................................................................3 3.0 Implications of future (BCG‚ Ansoff and Stakeholders) …………............................................................................5 3.1 Consumption of beer...............................................................................................................5 3.2 Growing
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Just Us! - Opportunity for Branding and Marketing Expansion Executive Summary This executive summary has been provided to allow readers a rapid appreciation of the content of this assignment. This document analyses the marketing situation for a Fair Trade coffee roaster company with business in the wholesale and own retail market. The environment was analyzed by scanning the micro and macro environments‚ giving emphasis to competition and external factors. After that‚ the SWOT analysis
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