Assignment/Project Front Sheet CIM Membership Number: 14645314 Unit Title: Unit 1 – The Marketing Planning Process Level/Award: Professional Diploma in Marketing (OPDM16) Accredited Study Centre CIM Academy By submitting this assessment I confirm that I understand and abide by the CIM’s plagiarism and collusion regulation. I confirm that in forwarding this assessment for marking‚ I understand and have applied the CIM policies relating to word count‚ plagiarism
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Strategy assignment “ Edinburgh Zoo ” The preparatory group work was undertaken by: Introduction to the assignment and to Edinburgh Zoo This document reflects on a group work in respect of the current and estimated future strategy of Edinburgh Zoo. The group looked at the organisation using the contextual framework of an animal-related day-out fun-opportunity for families and tourists in Scotland‚ in particular for the inhabitants of Glasgow and Edinburgh. Due to collaboration limitations
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Definition of marketing The management process from when the goods or services go from the concept to the customer. It bases on four major factors‚ the 4p’s 1. Product 2. Price 3. Place 4. Promotion Marketing is all based on marketing what the customer wants or needs and what is going to make you want that specific product more than any other one. A normal business process is consisting of a tightly integrated effort to discover‚ create‚ arouse‚ and satisfy customer needs. http://www
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Business Week Charter‚ M. (1999). Greener Marketing: A Global Perspective on Greening Marketing Practice. Greenleaf Publishing. Doz‚ H.-J. H. (June‚ 2013). L’Oréal Masters Multiculturalism. Retrieved 7 october‚ 2013‚ from Harvar: http://hbr.org/2013/06/loreal-masters-multiculturalism/ar/1 DU Yuping‚ M Ecodesign Resource . (2012). Body Shop packaging. Retrieved 15 oct‚ 2013‚ from Ecodesign Resource: http://ecodesign.lboro.ac.uk/index.php?section=128 Edward ’s‚ S Ethical Consumer. (17 march ‚ 2006). L ’OREAL
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c) Product concept b) Selling concept. d) Marketing concept 3- Which one of the following model is known as growth share matrix? a) BCG matrix c) Henry Assael model b) GE matrixd. d) Ansoff model 4- Valuable competencies‚ physical assets and human assets represent companies a) Strengths c) Weaknesses b) Opportunities d) Threats 5- The example of macro environment isa. a) Supply chain c) Competitor b) Customer
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KA YEUNG LAU GROUP 1 Introduction Marks and Spencer（also know as M&S）is the UK’s largest transnational retail group. It is also one of the British representative enterprise‚ it has highest profitability in UK. Marks and Spencer also ranks first in the number of export goods retailers in UK. Their products include: food‚ clothes‚ furniture‚ electrical and appliances. Marks and Spencer opened 600 stores in the British‚ and across the UK each city and area‚ the 40 countries in the world were opened
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FACULTY OF COMMERCE DEPARTMENT OF MARKETING MASTER OF SCIENCE IN MARKETING STRATEGIC MARKETING MODULE ANALYSIS OF ECONET WIRELESS INTERNATIONAL AND THE AFRICAN TELECOMMUNICATIONS INDUSTRY Presented by: Group Two Date: 01 August 2014 Activities to be completed in this presentation: Carry out a SWOT analysis for Econet Wireless International‚ identifying the key issues that Econet needs to address from the results of your analysis. Undertake an industry analysis of the African
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A PROJECT REPORT ON A consumer behavior study on [pic] And Its brand perception among Indian women In partial fulfillment of the requirement for the award of degree of Bachelor of business administration (BBA.) DECLARATION I do hereby declare that this piece of Project report entitled “A consumer behavior study on Lakme And Its brand perception among Indian women” for partial fulfillment of the requirements for the award of the degree of “Bachelor of
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Debenhams Plc Strategic Business Environment MGT2530 Assignment 2 Module Tutor: Waris Ali Group: Time: 12:00 TO 13:00 (Monday) GROUP MEMBERS | Name | Student No. | Allocated Company | 1 | Maureen Fischer | M00315169 | Debenhams Plc | 2 | La ’Vonne Ryan | M00254582 | | 3 | Greta Sidlauskaite | M00317668 | | Debenhams Plc. * Debenhams is a leading department stores group with a total of 167 stores in the UK‚ Republic of Ireland and Denmark. The company as a department
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business is already in. At the corporate level‚ it is generally entering a promising business outside of the scope of the existing business unit. Diversification is part of the four main marketing strategies defined by the Product/Market Ansoff matrix: Ansoff pointed out that a diversification strategy stands apart from the other three strategies. The first three strategies are usually pursued with the same technical‚ financial‚ and merchandising resources used for the original product line‚
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