forefront of the 50 or so brands that fall under the LVMH umbrella is the company’s flagship marque– Louis Vuitton (LV). Despite a recent slump in demand within the luxury leather goods industry‚ LV has proven to be representative of the adaptable nature of the conglomerate as a whole. Whereas for many‚ the must-have features of yesterday are today’s can-live-withouts (Quench‚ 2008)‚ LV has adopted a consistent‚ innovative marketing strategy to ensure that whatever it chooses to sell never falls into
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Abstract This brand audit report is for Louis Vuitton. The purpose of doing this is to evaluate the brand equity of Louis Vuitton‚ both from the customers’ and firm’s perspective. As the brand equity is based on brand knowledge‚ (Keller‚ 2003) the brand audit is carried out through a survey designed to measure two components of brand knowledge; namely brand awareness and brand image. In conclusion‚ it was found that the consumer can recall Louis Vuitton and they do recognize the brand. They also
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| Report on expanding ‘Louis Vuitton’ a brand of LVMH in India. | November 28‚ 2012 | | | | | Preface This report is made to understand whether a brand like Louis Vuitton can enter the diverse and upcoming Indian market. This report has surveys and analysis about all the current sale and marketing scenario of Indian market. It also aims to help our CEO to decide whether to invest in this market or not. The next question is in which part of this market to enter first. And
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Issue 2 Sept. 2009 NGFL WALES BUSINESS STUDIES A LEVEL RESOURCES. Page 1 The Ansoff Matrix Specification requirement -The Ansoff Matrix – marketing strategies with differing degrees of risk. The Ansoff Matrix approaches product mix or portfolio management from a different point of view to Product Life Cycle Analysis and the Boston Matrix. Instead of focusing on profitability or sales‚ the Ansoff Matrix outlines the options open to firms if they wish to grow‚ improve profitability
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Evaluate the contribution of Mintzberg’s concept of 5 Ps for strategic thinking‚ illustrating your answer with appropriate examples. Mintzberg (1989) has suggested the 10 different schools of thought for strategy. In the 10 schools of thoughts‚ they are categorized into two major approaches to strategy; one is the Prescriptive approach while another is the Descriptive approach. The Prescriptive approach focusses on the formulation of strategy in intended manner while the Descriptive approach views
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2012 STRATEGIC MARKETING PLAN FOR OMAN CABLE INDUSTRIES SAOG Table of Contents Executive Summary 3 INTRODUCTION 3 MARKET OVERVIEW 4 PEST Analysis 4 KEY COMPETITORS 5 SEGMENTATION AND TARGETING 6 SITUATION ANALYSIS 7 Strengths- Weakness- Opportunities-Threats Analysis 7 COMPETITOR ANALYSIS 9 GROWTH MATRIX 10 MARKETING OBJECTIVES 12 MARKETING MIX STRATEGIES 13 Price 13 Product 13 Place 13 Promotion
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We started building from the capsule and parachute. First under the capsule we added decoupler and followed that with advance S.A.S‚ FL-T500 fuel tank‚ and a LV-T45 liquid fuel engine. After that we used three symmetry tool and placed radial decouplers as low as possible and placed AV-R8 winglets on it as low as possible as well. We used decouplers because we want it to detach on our way back and used winglets because it makes best landing‚ they are light‚ and they will not band or fall off. After
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The Heart • What does it generate? • Why is that so important? • Found in the… • Apex points at… • Base points at… • Sits atop the… • Medial to… • Anterior to the… • Posterior to the… Fibrous Pericardium • Made of… • Encloses. • Stabilizes. • Prevents... Serous Pericardium • Deep to the… • 2 layers • Parietal pericardium • Visceral pericardium • Pericardial cavity. 3 Layers of the Heart Wall • Epicardium • Myocardium • Endocardium. Heart Chambers
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of the DAB. Switching period‚ TS = 1/fS . HV port voltage. LV port voltage. Defines the boundary between different operating modes of the DAB. AC volt. generated by the HV full bridge. AC volt. generated by the LV full bridge. I. I NTRODUCTION N OMENCLATURE D1 D2 ϕ fS iT1 iT2 IS1‚sw‚min IS2‚sw‚opt L n P1 P2 Pout Pout‚d P ‚a‚max P P ‚b‚max ‚V2 lim‚max Popt‚a‚min Duty cycle used for the HV full bridge. Duty cycle used for the LV full bridge. Phase angle between vT1 and vT2 . Switching frequency
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companies to grow and expand has been known to drive product and marketing innovation‚ which in turn prompts them into adopting different organisational strategies‚ based on the products they sell and markets they target (Ansoff‚ 1984). The Ansoff Matrix‚ developed by Igor Ansoff in 1957 highlights four major strategic options (Figure 1) through which an organisation could adapt its new or existing products into a new or existing marketplace. The matrix is employed by businesses in decision-making
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