New | Markets | Existing | Market Penetration | Product Development | | | *Development of more apps (22)(23)*Geographically net sale increased 2010 in (America ‚Europe‚Japan ‚Asia specific) –(iPhone) – (Financial Table 3.4 & 3.5) (21)*Net Sales - increased by Product in 2010 – (Financial Table 3.4 & 3.5) (21) | *Apple pricing decoy(27)*Apple & Microsoft joint force(28)*Apple pushed iPhone for business(29) | | New | Market Development | Diversification | | | *New market for Apple(24)*Consumers
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which illustrate the Principles of “Market Driven Marketing” and how it succeeded by applying those rules or failed by not doing so. Date : 12th May 2011 Submitted To : Submitted By : Student ID : Content Page Introduction …………………………….. 3 Principles of Market Driven Marketing …………………………….. 4 Brand Equity ……………………………... 5 Target Market ……………………………... 7 Market Share ……………………………... 8 Sale‚
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and markets Ansoff’s Product/Market Matrix Product Market Current New Current New Market penetration Market development New product development Diversification Expansion Beiersdorf has expanded in each possible direction. ◗ Market penetration is demonstrated by NIVEA Lip Care products‚ which have been extended with new variants. The latest of these (Pearl and Shine) became the market leader in 2003. ◗ An example of product development is Visage Soft Facial Cleansing Wipes. Market research
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Current Market Conditions Paper Productivity Coca is always looking for ways to improve their productivity to stay a top notch competitive in the market of soft drinks. Currently Coca is introducing a new system call MC9000. Coca-Cola’s deployment of Symbol’s flagship MC9000 mobile computers across EMEA operations is part of a strategic initiative to improve the efficiency‚ productivity and customer service delivered by its mobile workforce. The Symbol mobility platform replaces
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after "okay”. The Philippines’ very own Coca Cola company has been creating a great name here with its product varieties‚ its classic media advertisements or as a trending on the social networking sites because of the programs it’s hosting. Surely‚ Coke has really conquered the Filipinos taste buds when it comes to soft drinks. The latest Coca-Cola Philippines’ billboard along EDSA made The Huffington Post’s Green section on June 28. Coca-Cola Philippines constructed the billboard in conjunction with
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Ansoff Matrix = The product/market grid What is the Ansoff Matrix? The Ansoff Matrix‚ designed by Igor Ansoff‚ classifies and explains different growth strategies for a company. This matrix is used by companies which have a growth target or a strategy of specialization. This tool‚ crossing products and markets of a company‚ facilitates decision making. The Ansoff matrix offers four strategies to achieve the objectives. Penetration of the market ; Extension of the market ; New products
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of lgStrategic Decisions - Definition and Characteristics Strategic decisions are the decisions that are concerned with whole environment in which the firm operates‚ the entire resources and the people who form the company and the interface between the two.Characteristics/Features of Strategic Decisions a. Strategic decisions have major resource propositions for an organization. These decisions may be concerned with possessing new resources‚ organizing others or reallocating others
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Hypothesis: Coca Cola should enter the milk market not through a brand name created by Coca Cola‚ but through acquisition of existing brand(s) of milk while utilizing its already strong distribution network to most profitably get its new milk products on the majority of store shelves in the US. Issue Tree: * What is the market makeup for refrigerated milk in the US? * What is the market share of name brand milk (like Dean’s or Kemps) vs. private label (like Jewel or Target brand)
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ANSOFF MATRIX To analyse the marketing strategies of H&M we are using the Ansoff Matrix. It is a tool that helps businesses decides their product and market growth strategy (Jobber and Fahy‚ 2003). Ansoff matrix consists of product development (Selling new products to existing customers)‚ market penetration (Selling more of the same to the same types of people)‚ market development (Selling the existing products to new types of consumer) and diversification (Selling new products to new consumer)
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are familiar with the product names Coke and Skechers‚ with both brands most likely at some time or another making their way into an American home. Over years we have been indulged with commercials‚ magazine articles‚ billboards‚ television commercials and radio spots‚ which promoted those two companies products. Over the past decade the growth of Globalization has provided these companies room to expand and disburse their products worldwide. However‚ before Coke and Skechers move products forward
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