Existing | New | Markets | Existing | Market Penetration | Product Development | | | *Development of more apps (22)(23)*Geographically net sale increased 2010 in (America ‚Europe‚Japan ‚Asia specific) –(iPhone) – (Financial Table 3.4 & 3.5) (21)*Net Sales - increased by Product in 2010 – (Financial Table 3.4 & 3.5) (21) | *Apple pricing decoy(27)*Apple & Microsoft joint force(28)*Apple pushed iPhone for business(29) | | New | Market Development | Diversification | | | *New market
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the TT100.biz website Growing a business by developing products and markets Ansoff’s Product/Market Matrix Product Market Current New Current New Market penetration Market development New product development Diversification Expansion Beiersdorf has expanded in each possible direction. ◗ Market penetration is demonstrated by NIVEA Lip Care products‚ which have been extended with new variants. The latest of these (Pearl and Shine) became the market leader in 2003. ◗ An example of product
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Ansoff Matrix = The product/market grid What is the Ansoff Matrix? The Ansoff Matrix‚ designed by Igor Ansoff‚ classifies and explains different growth strategies for a company. This matrix is used by companies which have a growth target or a strategy of specialization. This tool‚ crossing products and markets of a company‚ facilitates decision making. The Ansoff matrix offers four strategies to achieve the objectives. Penetration of the market ; Extension of the market ; New products
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resources and the people who form the company and the interface between the two.Characteristics/Features of Strategic Decisions a. Strategic decisions have major resource propositions for an organization. These decisions may be concerned with possessing new resources‚ organizing others or reallocating others. b. Strategic decisions deal with harmonizing organizational resource capabilities with the threats and opportunities. c. Strategic decisions deal with the range of organizational activities. It
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CPA Program—professional level Global Strategy and Leadership Product and market options: Ansoff product-market matrix Case scenarios 2014 Authors: Delyth Samuel and Samantha Winter (updated by Anne Gleeson) Published by Deakin University on behalf of CPA Australia Ltd‚ ABN 64 008 392 452 © CPA Australia Ltd 2014 The contents are for general information only. They are not intended as professional advice‚ for that you should consult a suitable qualified professional. CPA Australia
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News Corporation (News Corp) was formerly local newspaper‚ The News‚ established in 1923 in Adelaide‚ Australia by Rupert Murdoch’s father. With the helm of Rupert Murdoch‚ the 1980s News Corp has accelerated its development‚ not only focusing on traditional product areas of newspapers and magazines but also transforming into a vertically integrated global media group‚ with a place in all parts of that industry from newspaper to television‚ from magazines to film. Firstly‚ News Corp entered to
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ANSOFF MATRIX To analyse the marketing strategies of H&M we are using the Ansoff Matrix. It is a tool that helps businesses decides their product and market growth strategy (Jobber and Fahy‚ 2003). Ansoff matrix consists of product development (Selling new products to existing customers)‚ market penetration (Selling more of the same to the same types of people)‚ market development (Selling the existing products to new types of consumer) and diversification (Selling new products to new consumer)
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MARKETING PLAN FOR NEWS CORPORATION IN THE BRITISH NEWSPAPER MARKET PERIOD 2012-2015 Students: Annie – 11026399 Fiona – 12020379 Max – 10020416 Tiffany – 11026952 November‚ 2012 CONTENT * Introduction * Mission statement * SWOT& analysis * Assumptions * Marketing Objectives * Marketing Strategy * Marketing Mix Recommendations * Reference * Appendix 1. Introduction News Corporation is a global media corporation controlled by Rupert
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Case 2 The News Corporation Case 2 Strategic Management in the Media The News Corporation Leeuwarden March 23‚ 2011 Content Executive Summary 4 Introduction 1 1. What where the most important occurrences in the past and how did the new corporation adjust to the new situation? 2 1.1 Key historical developments and recent developments 2 1.2 Recent developments 3 1.3 Historical analysis 5 2. What are the global and corporate strategies ensuring a successful development
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McDonald’s Corporation in the New Millennium Case 2 The Problem McDonald’s Corporation’s slow adaptation of customer’s preferences and tastes. Objectives To help McDonald adapt customer’s preferences and tastes quickly. To help the McDonald’s Corporation improve their earnings and sales growth in the market. To recommend several actions that may help them in solving the problem that arises. Situational Analysis Jack Greenberg was the C.E.O of McDonald’s Corporation. “Big
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