A STUDY ON THE SALES PROMOTION STRATERGY OF CADBURY A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES SUBMITTED TO DON BOSCO COLLEGE‚ KURLA SUBMITTED BY MONESH DUMBRE [University Roll No. ] PROJECT GUIDE PROF. PUNIT D’SOUZA SUBMITTED TO UNIVERSITY OF MUMBAI ACADEMIC YEAR 2014-15 A STUDY ON THE SALES PROMOTION STRATERGY OF CADBURY A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE
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4 SWOT Analysis of the Café OKE product on the Italian market 4.1 Strenghts: -High quality: Café Oké is a quality product(« Hand-picked and with attention to detail ») -Unique: Café Oké is not a « chain scale product » it is unique (« sometimes located at heights of up to 2000 metres against the slopes of‚ for example‚ the Andes mountains in South America. » “Café Oké is not only a new brand of coffee‚ but also a rather unique one.” “In many parts of the world‚ coffee is being grown on a much
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Articles recently reported that Tim Cook (Apple’s new CEO) earned $378m in 2011 He inherited a global technology juggernaut‚ renowned for its creativity and innovation; a business with $90 billion in cash reserves (The Guardian). Yet there are serious problems at one of its key suppliers‚ Foxconn‚ where a recent mass suicide threat posed an ethical dilemma facing Apple and its new leader. The Telegraph reported [11th Jan 2012]: Around 150 Chinese workers at Foxconn‚ the world’s largest
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Directional Policy Matrix 1. Introduction Many large companies comprise several distinct divisions or strategic business units (SBUs). So one of the challenges facing the parent company of a multi-divisional company is to allocate resources to each division. So in order to make wise decisions on resource allocation‚ is there a tool that can assist senior executives determine the direction for each division or SBU? Actually there are two tools‚ the BCG matrix and the Directional Policy Matrix (DPM). We have
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INTRODUCTION Cadbury Schweppes is a UK-based beverage and confectionary group founded in 1969 with the merger of two English groups (Cadbury and Schweppes). This family-managed group grew and flourished through the years. It became an international major player in the late 80s and was admired by its peers for such an ascent. In 1990 the group bought two little entities from the same business and merged them into a single unit: Trebor Bassett. The CEO of this unit soon became the CEO of the
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Dot-matrix printers A Tandy 1000 HX with a Tandy DMP-133 dot-matrix printer Main article: Dot matrix printer In the general sense many printers rely on a matrix of pixels‚ or dots‚ that together form the larger image. However‚ the term dot matrix printer is specifically used for impact printers that use a matrix of small pins to create precise dots. The advantage of dot-matrix over other impact printers is that they can produce graphical images in addition to text; however the text is generally
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Grand Strategy Matrix: Grand Strategy Matrix has become a popular tool for formatting alternative strategies besides SWOT Matrix‚ SPACE Matrix‚ BCG Matrix and IE Matrix. Grand Strategy Matrix has four quadrants. All the organization can be positioned in one of the quadrant in Grand Strategy Matrix. Evaluative dimensions: 1. Competitive position and 2. Market growth. DPS has been positioned in the quadrant 1. A firm in quadrant 1 of Grand Strategy Matrix has strategies which put the
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Sociology was profoundly involved in the making of The Matrix. The Matrix is a movie in which a man‚ Neo or Mr. Anderson‚ believes he’s living a normal‚ but slightly troubled life in 1999. Neo is single‚ and suffers from a profound emptiness in his life. Neo is constantly working‚ by day he is computer programmer; by night‚ he’s a hacker‚ providing his labor to other troubled souls. All of sudden he life takes a life changing toll. Neo finds out that the slightly troubled part of his life is nothing
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Matrix Footwear Case Major Decision Issues: Should Matrix foray into premium footwear for youth market/ fashion accessories market? What are the factors you should take into account while taking product line stretching decisions? How does product policy impact the value proposition of the matrix store? How can matrix diversify into unrelated areas like fashion accessories without repeating the mistakes of the past? Recommendation/Inferences on major issues: Yes‚ they should enter into the Footwear
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that play a big role on collective consciousness are anima‚ persona‚ and shadow. Humans must accept these elements to fully develop individuation. Looking into the film “The Matrix”‚ the collective unconscious of isolation and jealousy is what motivates Cypher to betray the idea of realism and surrender himself to the Matrix. My group and I conclude that Cypher becomes jealous of Neo when
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