------------------------------------------------- Estee Lauder Companies ------------------------------------------------- Ethical Strategy Analysis Jennifer Isikwe Analysis of the Ethical Strategy of the Estee Lauder Companies I. Background Information A. Brief History B. Other Relevant Information (Industry‚ environment‚ etc) II. Analysis of the Ethical Strategy A. Stated Ethical Strategy 1. Philosophy section of the mission statement 2. Explicit statements about ethics
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Ansoff’s Matrix Igor Ansoff in 1957 created the Matrix. It is a marketing planning tool‚ used for identifying and categorising growth opportunities. The matrix considers on two dimensions: markets and products. |Existing Products|New Products|Risk| Existing Markets|||| New Markets|||| Risk|| Market Penetration| Involves:|Methods:|Use when:| • Increasing market share in current markets with current products.• Securing dominace in growth markets‚ but saturated markets are hard to
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macro environmental factors 1.2 Compare and contrast a minimum of two tools such as SWOT and POWER SWOT and apply to business solutions 1.3 Critically contrast Primary and Secondary research methods 2.1 Evaluate the use of tools such as Boston and Ansoff Matrix to business situations 2.2 Analyse the effectiveness of models such as Porter’s Generic Strategies 3.1 Evaluate consumer buying behaviour and the adoption process 3.2 Analyse the role of marketing mix to specific products 3.3 Evaluate the Product
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Introduction of Ansoff Matrix This well known marketing tool was first published in the Harvard Business Review (1957) in an article called ’Strategies for Diversification’. It is used by marketers who have objectives for growth. Ansoff’s matrix offers strategic choices to achieve the objectives. There are four main categories for selection. The market penetration strategy is the least risky since it leverages many of the firm’s existing resources and capabilities. In a growing market‚ simply maintaining
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Estee Lauder Companies‚ Inc Strategic Management: Case Study Report Submitted to: Miss Farah Zarak Submitted by: Muhammad Owais Rana Abdur Rehman Bakhshi Muhammad Waqas Ranjha Jawwad Jahan Jahanzeb Khan Khawaja Omer Javed Dated: 22nd November 2011 Estee Lauder: Introduction Founded in 1946‚ this technologically advanced‚ innovative company has gained a worldwide reputation for elegance‚ luxury and superior quality. Estee Lauder Companies‚ Inc is a U.S manufacturer and marketer of skin care‚
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Barriers to ChangeIndividual and Organisational Barriers to Change Obama | IYou must be the change you want to see in the world “Despite the potential positive outcomes‚ change is often resisted at both the individual and the organisational level” (Mullins‚ 99) It is in human nature to resist change. "We resist change. We choose to keep our habits‚ rather the comfort of our habits" (Dr. Claude Brodeur PhD‚ http://members.tripod.com/zenol/humanism.html). Change and the phenomenon of it‚ is fundamental
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Profitability Return on Investment Estee Lauder - 482.4/1965.4 = 24.5% L’oreal - 2242/14865.8 = 15.1% Return on Capital Employed Estee Lauder – 789.9/1965.4+1798 = 21% L’oreal – 3056.9/14865.8+2596.6 = 17.5% Operating Margin Estee Lauder – 789.9/7795.8 = 10.1% L’Oreal – 3056.9/19495.8 = 15.7% Gross Margin Estee Lauder – 5966.4/7795.8 = 76.5% L’Oreal – 13799.3/19495.8 = 70.8% Sales Growth Estee Lauder – 7795.8-7323.8/7323.8 = 6.4% L’Oreal – 19495.8-17472.6/17472
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Executive Summary The purpose of this situation analysis is to identify internal and external factors that will have an impact on Estee Lauder’s integrated marketing communications program (IMC). A situation analysis is necessary to determine the position Estee Lauder is currently occupying‚ in terms of finances‚ promotional strategies‚ product range and brand image. A thorough analysis will help identify any opportunities and potential threats that the company may come across and the effect that
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Strengths | Weaknesses | Fast decision making | Negative image of the Middle East | Oil money‚ booming economy | Barren desert‚ the lack of natural resources | Political neutrality and impartiality | Only 20% of UAE nationals | Unique beauty‚ hotels and attractions | The lack of fundamental infrastructure: transportation‚ water | Luxury experience includes relaxing beaches and invigorating sport and exploration opportunities | Luxuries might appeal too small a segment
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Character: o demonstrated unmatched level of foresight‚ competence and professionalism while serving as the Unit Supply NCO o possessed the ability to lead‚ motivate and instill pride in his subordinates o maintained company publications‚ key control‚ and Test Measurement and Diagnostic Equipment (TMDE) Program with zero errors or discrepancies presence: o selected as a graduated of the Airborne course at Fort Benning‚ GA o displayed exceptional physical endurance; set the standard for Soldiers
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