Ansoff Matrix = The product/market grid What is the Ansoff Matrix? The Ansoff Matrix‚ designed by Igor Ansoff‚ classifies and explains different growth strategies for a company. This matrix is used by companies which have a growth target or a strategy of specialization. This tool‚ crossing products and markets of a company‚ facilitates decision making. The Ansoff matrix offers four strategies to achieve the objectives. Penetration of the market ; Extension of the market ; New products
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A PROJECT WORK ON Effectiveness of Training and Development programmes at Wipro consumer care limited‚ Tumkur A dissertation submitted in partial fulfillment of the requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION BANGALORE UNIVERSITY SUBMITTED BY ARCHANA.S (Reg. No: 07XWCM6011) UNDER THE GUIDANCE OF Dr.RAVINDRANATH.V.BADI DIRECTOR‚ SAMS SAMBHRAM ACADEMY OF MANAGEMENT STUDIES BANGALORE-97 STUDENT’S DECLARATION I hereby declare that the internship
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PROJECT REPORT ON SERVICES OFFERED BY WIPRO LTD. SUBMITTED IN THE PARTIAL FULLFILMENT FOR THE AWARD OF THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION 2008-2011 UNDER THE GUIDANCE OF Mr. JATIN VAID FACULTY‚ MAIMS SUBMITTED BY: BHUWAN GUPTA Roll No.:9311 Batch No. –BBA 3rd Semester (2nd Shift) Maharaja Agrasen Institute Of Management Studies Affiliated to Guru Gobind Singh Indraprastha University‚ Delhi. PSP Area‚ Plot No. 1‚ Sector-22‚ Rohini‚ Delhi-110086 SELF DECLARATION I‚ BHUWAN GUPTA
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Company: Maruthi Suzuki India Limited Company Background: Maruthi Suzuki India Limited (MSIL formerly known as Maruthi Udyog Limited) is a subsidiary of Suzuki Motor Corporation‚ Japan. MSIL has been the leader of Indian car market for over two and half Decades. The company has two plants located one at Gurgaon and Manesar‚ south part of New Delhi‚ India. Both the facilities have a combined capability to produce over 1.5 million (1500‚ 000) vehicles annually. And planning to expand more. SZIL
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WIPRO LIMITED AUDITORS’ REPORT To the members of WIPRO LIMITED We have audited the attached Balance Sheet of Wipro Limited as at March 31‚ 2000 and also the annexed Profit & Loss Account for the year ended on that date‚ and report that: 1. We have obtained all the information and explanations which to the best of our knowledge and belief were necessary for the purpose of our audit. In our opinion‚ proper books of accounts as required by law have been kept by the Company so far appears from our
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of lgStrategic Decisions - Definition and Characteristics Strategic decisions are the decisions that are concerned with whole environment in which the firm operates‚ the entire resources and the people who form the company and the interface between the two.Characteristics/Features of Strategic Decisions a. Strategic decisions have major resource propositions for an organization. These decisions may be concerned with possessing new resources‚ organizing others or reallocating others
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Company: Wipro Background: Wipro was founded in 1945 by M.H.Hasham Premji Maharashtra India. Initially‚ Wipro produced sunflower Oil and soaps. Hasham Premji died in 1966‚ and was succeeded by his son Azim Premji.Azim Premji is current chairman of Wipro Limited. Venture: Under Azim Premji’s leadership Wipro is now third largest IT Service Company in India. In 1970s and 1980s Wipro’s started venturing in IT services and business consulting. This is a good example of corporate entrepreneurship. Wipro
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CPA Program—professional level Global Strategy and Leadership Product and market options: Ansoff product-market matrix Case scenarios 2014 Authors: Delyth Samuel and Samantha Winter (updated by Anne Gleeson) Published by Deakin University on behalf of CPA Australia Ltd‚ ABN 64 008 392 452 © CPA Australia Ltd 2014 The contents are for general information only. They are not intended as professional advice‚ for that you should consult a suitable qualified professional. CPA Australia
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ANSOFF MATRIX To analyse the marketing strategies of H&M we are using the Ansoff Matrix. It is a tool that helps businesses decides their product and market growth strategy (Jobber and Fahy‚ 2003). Ansoff matrix consists of product development (Selling new products to existing customers)‚ market penetration (Selling more of the same to the same types of people)‚ market development (Selling the existing products to new types of consumer) and diversification (Selling new products to new consumer)
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An Analysis of Wipro Company Submitted to: Prof. V N Bajpai Submitted By: Amrita Srivastava Ritesh A Shukla Piyush Rathaur Swati Rathaur Maneesh Singh Dinesh Tripathi Current rank of company vs last year rank Current year rank of Wipro is 2 Last Year rank of Wipro is 1 Wipro saw continued improvement in revenue productivity both in offshore and onsite‚ strong cash flow management‚ and 21% increase in IT services revenue. Nearly 46% of the revenue came in from fixed
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