Nokia as a company Overall Nokia has detailed many personality characteristics for its brand. The main focus of Nokia is relationship marketing; the company personality is like a trusted friend. Building friendship and trust is the main objective of the Nokia brand. When Nokia positions its brand in the crowded mobile phone marketplace‚ its message is to “bring people together”. This gives consumers a sense of trust and consideration by the company‚ as though to say that Nokia understand what
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NOKIA COMPANY BACKGROUND Company Information Nokia Corporation (Nokia) is player in mobile industry. The Company makes a range of mobile devices with services and software that enable people to experience music‚ navigation‚ video‚ television‚ imaging‚ games‚ business mobility and more. Nokia also provides equipment‚ solutions and services for communications networks through Nokia Siemens Networks. From January 1‚ 2004 through March 31‚ 2007‚ Nokia had four business groups: Mobile Phones‚ Multimedia
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NOKIA MARKETING PLAN PROJECT INTRODUCTION Nokia was founded in 1865 as a paper mill in Finland. It went on to establish it’s self as a renowned mobile phone manufacturer and one of the most powerful brands in the world. In 1992 Nokia shifted its focus to primarily telecommunications and appointed Jorma Ollila as its CEO. Six years later in 1998 Nokia had established it’s self as the world’s largest mobile phone manufacturer with a turnover of 31 billion. In 2006‚ Olli-Pekka Kallasvuo replaced
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NOKIA History of NOKIA The name NOKIA comes after the Nokia River in southern Finland‚ next to which the original Nokia wood pulp mill was located. The first Nokia century began with Fredrik Idestam ’s paper mill on the banks of the Nokianvirta river. Between 1865 and 1967‚ the company would become a major industrial force; but it took a merger with a cable company and a rubber firm to set the new Nokia Corporation on the path to electronic. In 1967‚ all 3 companies merged-up to form the NOKIA
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NOkia Organisation structure at Nokia Introduction Nokia is an international producer of computer software‚ internet and telecommunication equipment‚ it is one of the major candidates competing in the smart phone industries (Studymode2013). Dominating the market around 15 years‚ Nokia was perceived as the more dominant and relentless brand within its industry. However‚ due to a number of problematic issues within the company‚ Nokia was forced into making implosive and drastic design resulting
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Assignment 1 – Nokia Case Study Introduction: As a former global leader in the cell phone industry‚ Nokia have a history of great ability to adapt new markets with a solid strategy. Formed in 1865‚ Nokia started out as a lumber mill and moved on to the production of electricity and rubber. In 1992‚ Nokia decided to focus solely on the cell phones industry and rapidly obtained great market share‚ and later became pioneers of the wireless revolution which derived the smartphones. Despite this impressive
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The beginning of Nokia goes back to the year 1865 with the establishment of a forestry industry enterprise in South-Western Finland by mining engineer Fredrick Idestam. While in the year 1898‚ the Finnish Rubber Works Ltd was found‚ and in 1912‚ Finnish Cable Works began operations. Gradually‚ the ownership of this two companies and Nokia began to shift into hands of just a few owners. Finally‚ these three companies were merged to form Nokia Corporation in 1967. Nokia Corporation engages in the
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Nokia Case Study February 27‚ 2011 I. Introduction This case study will examine the development and implementation of corporate strategy of the Nokia Corporation. This case study will examine in particular recent events involving Nokia’s cellular phone business. Nokia is a Finnish company that is the world’s largest manufacturer of mobile devices. In addition‚ Nokia offers communication services‚ software‚ as well as‚ phone and internet based content. Nokia includes a network
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4&5 Nokia’s mission/vision statement analysis Page 6 Appendix Page 7 Nokia Mission/Vision Statement Page 8 References Mission Statement As a formal written document intended to capture an organization’s unique and enduring purpose‚ practices
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