Summary About Tata Nano： - The Project was kept as a secret in the Tata Motors’R&D section and named PROJECT X3. - Started with its first plant in Singur‚ West Bengal from 2007 - Lead by Girish Wagh (General Manager‚ Tata Motors Ltd.) - Objective was to create very low cost transportation system with four wheels for the bottom line of Pyramid. - Used coopetition system (suppliers have to collaborate but simultaneously compete with each other) - Guaranteed long-term contracts for specific components
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TATA NANO SINGUR CASE TATA NANO SINGUR CASE INTRODUCTION: Tata Motors announced in 2006‚ that the Nano would be manufactured in Singur‚ West Bengal‚ helped in part by a forced acquisition and reuse of farmland by the West Bengal state government to entice Tata to build there. In May 2006‚ the West Bengal Government decided to acquire 997 acres (initially 1013 acres were asked for) for the Tata Motors small car factory in Singur of Hooghly district.Almost 6‚000 families‚ including many agricultural
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TRANSACTIONS ON ELECTRICAL AND ELECTRONIC MATERIALS Vol. 11‚ No. 3‚ pp. 93-105‚ June 25‚ 2010 Invited Paper pISSN: 1229-7607 eISSN: 2092-7592 DOI: 10.4313/TEEM.2010.11.3.093 Challenges for Nanoscale MOSFETs and Emerging Nanoelectronics Yong-Bin Kim Department of Electrical and Computer Engineering‚ Northeastern University‚ Boston‚ MA 02115‚ USA Received April 26‚ 2010; Accepted May 3‚ 2010 Complementary metal-oxide-semiconductor (CMOS) technology scaling has been a main key for continuous progress
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Sdfsfdaretfafvas rThis Nano IC Engine Internal Combustion Engine Mech Seminar For Students deals with the history‚ construction of a nano IC engine‚ their merits & their future prospects Nanotechnology is the much discussed technology these days – a realm in which machines operate at scales of billionth a metre. It is actually a multitude of rapidly emerging technologies based upon the scaling down of existing technologies to the next level of precision and miniaturization. In the field of nano technologies
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Positioning the Tata Nano (A) and (B) This case deals with the positioning of the Tata Nano - for its launch and after its launch - ‚ a new version of ultra-low-cost cars produced by Tata Motors Ltd. for the India’s market. The Tata Nano aimed to revolutionize the India’s market. First‚ the goal of the Tata Nano was to be the smallest in order to be maneuverable‚ as the streets in India were extremely small and unsafe. At the same time‚ the Tata Nano had to be the most affordable car in India‚ at a
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the consumers and the organisation (‚ 2006). This paper discusses the contributions of the Ansoff Matrix in strategic marketing management. There are different types of strategies used by business in identifying their market. There is the SWOT Analysis‚ in which it identifies the strengths‚ Weaknesses‚ Opportunities and Threats of the target market. Another is the BCG Product Portfolio Matrix which is used by businesses with multiple portfolios or product lines in examining the products
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ANSOFF MATRIX MARKETING STRATEGY The Ansoff Product-Market Growth Matrix is a marketing tool created by Igor Ansoff. The Ansoff matrix is a marketing tool that allows marketers to consider ways to grow business via existing and/or new products in existing and/or new markets. The ansoff matrix helps companies decide what course of action should be taken given current performance. The Ansoff ’s matrix provides a very simple but very effective focus for considering different options for growth‚ and
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Questionnaire Dear respondents‚ I am a student of GITARATTAN INTERNATIONAL BUSINESS SCHOOL. As a part of my curriculum I am conducting a study on “consumer perception & future potential for TATA NANO ” It would be a great help if you please spare some of your time to fill this questionnaire. The responses would be kept strictly confidential & use to data analysis A) NAME ----------------------------------------------------- B) AGE * 20-30 * 31-40 * 41-50 * 50
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The case focuses on positioning a new brand‚ the Tata Nano. The car has been widely publicized as the world’s cheapest car at Rs.1 lakh. Students must consider the gap between the ultimate target‚ the huge emerging middle class of Indian consumers‚ and the limited capacity and distribution available in choosing a target. They also must select between alternative competitive frames and the various points of difference they highlight. The case unfolds in two stages. The first decision point is in 2009
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BRAC University Journal‚ Vol. IV‚ No. 2‚ 2007‚ pp. 55-66 PERCEPTIONS OF THE CUSTOMERS TOWARDS INSURANCE COMPANIES IN BANGLADESH-A STUDY BASED ON THE SURVQUAL MODEL Tamzid Ahmed Chowdhury Faculty of Business and Economics Daffodil International University Dhaka‚ Bangladesh and Masud Ibn Rahman Faculty of Business and Economics Daffodil International University Dhaka‚ Bangladesh and Syeda Rownak Afza BRAC Business School BRAC University Dhaka‚ Bangladesh ABSTRACT This is the
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