The current issue and full text archive of this journal is available at www.emeraldinsight.com/0263-4503.htm Corporate branding versus product branding in emerging markets A conceptual framework Henry Yu Xie College of Charleston‚ Charleston‚ South Carolina‚ USA‚ and David J. Boggs Eastern Illinois University‚ Charleston‚ Illinois‚ USA Abstract Purpose – To build a conceptual framework for the development of branding strategy from the pint of view of a Western firm entering a market
Premium Brand Marketing Brand management
------------ 4 General Overview Market Structure Emerging Industry Trends 4 8 10 2. REGULATORY OVERVIEW ------------------------------------------------------------------------ 14 2.1 2.2 2.3 Foreign Access to the Chinese Automotive Market Automobile Emissions Standards Automotive Industry Policies 15 16 17 3. 3.1 3.2 MARKET OPPORTUNITIES ------------------------------------------------------------------ 18 Current Opportunities Key Industry Events 19 23 APPENDIX I: LOCATION OF MAJOR
Premium Automotive industry Automobile
University of Phoenix Material The Fabulous Fifties Matrix Choose ten items from the following list and identify their significance during the 1950s: The Mickey Mouse Club Interstate highways Dishwashers Automobiles Hi-Fis and stereos Poodle skirts Drive-in theaters Levittown Dr. Spock Ozzie and Harriett I Love Lucy Persistent poverty Black urban migration Urban renewal Beatniks (beats) American Bandstand Elvis Presley James Dean Event Significance
Premium Elvis Presley Rock music
AUTOMOBILE INDUSTRY IN INDIA The automotive industry in India is one of the larger markets in the world and had previously been one of the fastest growing globally‚ but is now seeing flat or negative growth rates. India’s passenger car and commercial vehicle manufacturing industry is the sixth largest in the world‚ with an annual production of more than 3.9 million units in 2011. According to recent reports‚ India overtook Brazil and became the sixth largest passenger vehicle producer in the world (beating
Premium Automotive industry
As U.S. automobile firms rebuild their brand image‚ distribution networks and workforce from the massive government-sponsored corporate restructuring in recent years‚ and Japanese firms continue to struggle with under-capacity due to the Tohoku earthquake and tsunami‚ Korean-based firms have flourished (Ramsey & Takahashi‚ 2011). In particular‚ Hyundai has experienced rapid market growth in the U.S. market due in part to the recent struggles of its main competitors. Their success‚ however‚ is also
Premium Marketing Supply and demand Sales process engineering
External Audit The external audit is an effective way for Ford to locate areas that their company can improve. These areas are called opportunities and threats. In order to create an external audit‚ Ford will need to look at several key external forces that play an important role in the company’s future. Ford will need to look for forces that include: Economic Forces‚ Social‚ Cultural‚ and Demographic Forces‚ Political‚ Governmental‚ and Legal Forces‚ Technological Forces‚ and Competitive Forces
Premium Ford Motor Company Hydrogen vehicle General Motors
Case Summary Bandag Automotive Case Summary Bandag Automotive was established in 19 years ago. Before 2005 it was managed by Jim’s father and after that he (Jim Bandag) took over the business. Number of employees 300 Bandag Automotive distributes replacement mufflers‚ bulbs‚ engine parts‚ engine parts etc) Division Supplies service stations and repair shops‚ Bandag Automotive auto supply stores HR
Premium Equal Employment Opportunity Commission Human resources Employment
AUTOMOBILE INDUSTRY IN INDIA: CURRENT TRENDS. By: Apoorva Kumar S Y ‘B’ Roll no- 2069 Automobile industry in India: Current Trends The Automobile industry in India is one of the largest in the world and one of the fastest growing globally. India manufactures over 17.5 million vehicles (including 2 wheeled and 4 wheeled) and exports about 2.33 million every year. It is the world ’s second largest manufacturer of motorcycles‚ with annual
Premium Automobile Automotive industry Automotive industry by country
TOWS Matrix Analysis The Threats?Opportunities?Weaknesses?Strengths(TOWS) Matrix is an important matching tool that helps managers develop four types of strategies: SO Strategies‚ WO Strategies‚ ST Strategies‚ and WT Strategies. TOWS Matrix could be applied to the development of tactics necessary to implement the strategies‚ and to more specific actions supportive of tactics. SO Strategies SO Strategies use a firm’s internal strengths to take advantage of external opportunities. All managers
Premium Mercedes-Benz
Meta Description: Hyundai Creta brings a notable blend of performance and features. Its refined diesel engine with AT variant makes it a strong entrant in SUV segment. Hyundai Creta The success of Renault Duster and Ford EcoSport exemplified the potential of monocoque SUVs in the Indian market. It is surprising to see that the leading carmakers of India – Maruti and Hyundai entered the market rather late. Meanwhile‚ there were several hatchbacks that came as superficial SUVs. They had plastic claddings
Premium Manual transmission Automatic transmission Diesel engine