L’Oreal: Global Brand‚ Local Knowledge L’Oreal: Local Knowledge‚ Global Brand Case Study: What are Some of L’Oreal’s Ways? Author: Ted Landgraf The purpose of this case study is: Show how important market analysis is in all business areas; Know your competition; To strive and prosper‚ be an “ABC Organization”; Think outside of the box; Innovation is powerful; Branding is necessary; Global strategy is fundamental; Know Your SWOT; and Much more. © Above the Standard Procurement Group®‚ Inc
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ANSOFF MATRIX To analyse the marketing strategies of H&M we are using the Ansoff Matrix. It is a tool that helps businesses decides their product and market growth strategy (Jobber and Fahy‚ 2003). Ansoff matrix consists of product development (Selling new products to existing customers)‚ market penetration (Selling more of the same to the same types of people)‚ market development (Selling the existing products to new types of consumer) and diversification (Selling new products to new consumer)
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Study 2 – L’Oreal Thailand 10/1/2013 Mohammad Ali‚ Ali Haider‚ Ali Raza‚ Ashwin‚ Krishna & Prasanth CONTENTS Introduction……………………………………………………………………………………..2 Analysis…………….……………………………………………………………………………...3 Strategic Choice …….…………………………………………………………………………6 Strategic Gap …………………………………………………………………………………...7 Implementation Plan ………………………………………………………………………..9 Conclusions and Recommendations ………………………………………………..11 INTRODUCTION L’Oreal is a beauty
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The key issues/ challenges the L’Oreal brand and its Plénitude line of products face in the U.S. market can be summarized in three main categories; the consumer’s brand and product perception‚ the consumer’s point of sale (“POS”) experience‚ and the current positioning of the Plénitude line. Insights into key issues concerning consumer perception‚ buying experience‚ and reactions to current positioning have been identified in a number of custom market research studies and consumer focus groups‚
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cosmetics and beauty company (L’Oreal Group 2013)‚ and it headquartered in Paris‚ France. L ’Oreal was founded by a young chemist with an entrepreneurial spirit called Eugene Schueller(L’Oreal Group 2013). The company got its start in the hair-colour business‚ its founder developed a hair dye formula called Aureale(L’Oreal Group 2013). The group ’s mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity (L’Oreal Group 2013). L ’Oreal is
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L’OREAL BUSINESS STRATEGY REPORT Marieli Venegas; ID: 21250913 MIBM Business Strategy University of West London May 2014 Table of Content Introduction……………………………………………………………….. p. 3 Value Chain………………………………………………………………...p. 5 Core Competence……………………………………………………………p. 6 Strengths and Weaknesses ………………………………………………… p. 8 Financial Position……………………………………………………………p. 10 L’Oreal Culture……………………………………………………………...p. 10 TWOS…………………………………………………………………….... p. 11 L’Oreal Strategies…….…………………………………………………
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References: 1. Euramerica a journal of European and American Studies vol. 41‚ no. 4 (december 2011)‚ 885-916 2. Jones‚ G. (2010b). Globalization. In G. Jones & J. Zeitlin (Eds.)‚ The Oxford handbook of business history 3. L’Oreal and the Globalization of American Beauty. Jones‚ G‚ Kiron‚ D (2006) Harvard Business School 4. Kim‚ T. (2003). Neo-Confucian body techniques: Women’s bodies in Korea’s consumer society. Body & Society. 5. http://www.polity.co.uk/global/whatisglobalization
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Case Study The Universalizaton of L’Oréal Marketng Planning - Année 2014-2015 Situaton Analysis : Industry Grooming Market : 91% shaving / 8% masks & scrubs Face Care Market : 28.8 billion in 2010 (25%) Skin Care Market : 1‚7 billion (41%) « The men’s beauty segment in India is growing twice the rate as the overall market » « When I look good‚ I can concentrate and get more work done » Situaton Analysis : Industry Situaton Analysis : Compettors N°1 Emami Limited (37
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th Clichy‚ October 30 ‚ 2013 at 6 p.m. Sales at September 30th‚ 2013 L’ORÉAL CONTINUES TO IMPROVE ITS WORLDWIDE POSITIONS Sales: 17.21 billion euros +6.0% at constant exchange rates +4.9% like-for-like +2.9% based on reported figures Dynamics maintained in the New Markets Solid growth in Western Europe North America impacted by market slowdown and inventory reduction in distribution Confidence in a further year of growth in sales‚ results and profitability
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Plenitude by L’Oreal was introduced to the US market in 1988. Eight years since its introduction‚ it has quickly become the #2 brand in the market only to lose it later to Pond’s. Plenitude also hit a four-year sales plateau and was still not making any money in the US market. L’Oreal’s problems and root causes should first be identified and addressed. The root causes of L’Oreal’s problems are: 1. Wrong assumptions of the target market 2. Applying a market strategy based on the those assumptions
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