ANSOFF MATRIX To analyse the marketing strategies of H&M we are using the Ansoff Matrix. It is a tool that helps businesses decides their product and market growth strategy (Jobber and Fahy‚ 2003). Ansoff matrix consists of product development (Selling new products to existing customers)‚ market penetration (Selling more of the same to the same types of people)‚ market development (Selling the existing products to new types of consumer) and diversification (Selling new products to new consumer)
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Peggy Sue Professor McIntosh English 101 4 November XXXX The Golden Arches Go Green: McDonald’s and Real Lettuce In recent years‚ the country has begun to take nutrition more seriously. While there are still those who choose to eat poorly‚ current studies and philosophies are swaying more and more people to eat healthily. For decades‚ McDonald’s has been known not as a place that reflects this health-conscious philosophy‚ but rather as a mecca of supersized indulgences‚ like the Double Quarter
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Case Study on McDonald’s Environmental Strategy Bipul Chandra Saha Brajesh Kumar Dhirendra Kumar G.B.Chandramouli G.V.Ramana Overview on McDonald’s History Started business in 1948 at California with single drive–in Restaurant Owned $13 billion of the $ 93 billion fast food industry in 1991 Operation of 12400 restaurants in 59 country till 1991 and serving 18 million people per day in US only Second best known global brand Known brand for formulating and implementing its strategy for
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staff well versed in Customer service skills (hamburger University) Positive company social-image (Ronald McDonald House) Impressive core competencies in franchising and logistics Target market is children and teens Weaknesses Fast Food is viewed by many as poor quality and unhealthy‚ often associated with “cheap and greasy‚” especially the baby boomers who built the brand in the 50’s and 60’s less than 6% of the over 100 item entrée menu is less than 200 calories more than half the entrees are high
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which resulted in lower operating income. Even though McDonald prides its success in its simple formula QSCV‚ it was not performing up to consumers’ expectations (i.e. consumers perceived McDonald to be of lower quality‚ service and cleanliness as compared to other fast-food chains). Moreover‚ McDonald is also struggling with its pricing decisions because they have not find a price structure that is feasible across different states. Mostly‚ McDonald is having problems due to the way it communicates
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performance‚ distinctive competitive strategies and the high integrity of our people. Approximately 85% of McDonald’s restaurant businesses world-wide are owned and operated by franchisees .All franchisees are independent‚ full-time operators. McDonalds Vision Mission Statement and Values * Vision: To be the best & leading fast food providers around the globe. * Mission: To be the world’s best quick service restaurant experience. Being the best means providing outstanding quality‚ service
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Primary activities – create customer value Inbound logistics – routines and processes that bring resources into the organization Because McDonald’s criteria is very high‚ so they require the products are of top quality base on the low cost. They purchase raw vegetables and other raw materials from its fixed‚ pre- defined suppliers only‚ some like local grocery and farm‚ to make raw materials is fresh. For example the soft drinks‚ the only supplier is Coca-Cola. McDonald’s has practiced a backward
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------------------------------------------------- CASE ANALYSIS REX V MCDONALD AND MCDONALD St Qd [1904] 151 ------------------------------------------------- INTRODUCTION In order for criminal liability to be placed‚ an accused must not only commit a specific act but also a breach of a duty concerned1. This concept was brought to the forefront in the case of R v McDonald and McDonald St R Qd [1904] 151. The Supreme Court of QLD2 was called to consider the case of Angus and Flora McDonald‚ appealing against joint charges of
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Explain how the ‘Ansoff matrix’ can be applied to help develop strategic marketing options for an enterprise. What other analytical tools and techniques can be employed to develop alternative marketing strategies? Table of contents 1. Introduction 2. The Ansoff Matrix 3. Market Penetration 4. Product Development 5. Market Development 6. Diversification 7. Limitations of the Ansoff matrix 8. Other analytical tools and techniques 9. Conclusion 10. References Introduction
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Danielle Lundberg August 23‚ 2008 Case Study #1 McDonald’s Corporation: Regilding the Golden Arches McDonald ’s Corporation is the world ’s leading food service organization because customers come to McDonald ’s for their signature products and service. Today‚ customers are more health conscious and have an increase in the amount of healthy options that are available. Some of the main issues in this case study were the amount of CEO turnover in the beginning‚ changing the negative perception
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