BCG Matrix Opportunity - Threat Analysis Submitted to: Professor Clyde By : Parth Mithani Roll No. 60 F.Y.M.M.S. Alkesh Dinesh Modi Institute for Financial & Management Studies. 1) The BCG Matrix The BCG / Growth-Share matrix is a model developed by the Boston Consultancy Group in the early 1970’s. It is a well known tool for a marketing manager. It is based on the observation that a company’s business units can be classified into four main categories based on combinations of market growth
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Ryan air‚ an Irish airline started in 1985 by Ryan family with a capital share of £1 and a staff of 25. Over the past few years the company has shown tremendous ontogeny. Indeed it is Europe’s largest low cost carrier and fastest growing airlines. Currently it’s operating more than 1‚500 flights every day from over 50 bases and around 1400 low fare routes across 28 countries which connect 165 destinations. Now I am going to discuss Ryan air’s (RA) current strategic position by analysing its macro
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BCG Matrix Product Relative Market Share Market Growth Classification Note D 2 Leader 3% Low Cash Cow Generates more cash than needed to maintain business. Requires frequent “milking” and very little investment. A 3 Leader 20% High Star Requires a high level of funding to battle competitors and maintain growth rate. When industry slows‚ has potential to become cash cow if market share is retained. C 1 Co-Leader 25% High C 1 Co-Leader 25% High Question Mark Potential to gain market share and
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ANSOFF’S MATRIX Product and Growth Matrix Ansoff’s Matrix • Developed by Igor Ansoff • Explains different growth strategies for a company via existing products and new products‚ and in existing markets and new markets • Used after having the SWOT Analysis • Suggests for possible strategies: Market Penetration‚ Market Development‚ Product Development and Diversification Existing Products New Products Established Market Market Penetration Product Development New
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The Ansoff product-market matrix presents 4 different growth strategies – market penetration‚ market development‚ product development and product diversification.. Igor Ansoff was a Russian/American mathematician who applied his work to the world of business. His most famous work is the Ansoff Matrix. The purpose of this matrix is to help managers consider how to grow their business through existing or new products
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The best likeness among The Matrix‚ Plato’s cave analogy similarity‚ and Descartes’ thoughts is that every one of the three question whether the truth experienced through the faculties is for sure unmistakable and objective‚ or in the event that it is‚ however a figment. The Matrix is the account of a PC created "the truth"‚ Plato’s give in relationship inquires as to whether what is thought to be reality could simply be shadows contemplated that‚ since we are equipped for being misled‚ we could
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BCG Matrix the Boston Consulting Group (BCG) Matrix is a simple tool to assess a company’s position in terms of its product range. It helps a company think about its products and services and make decisions about which it should keep‚ which it should let go and which it should invest in further. High Analyse RAte of MARket GRowtH ? « Invest Milk High Stars Stars generate large sums of cash because of their strong relative market share‚ but also consume large amounts of cash because
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Boston Consultancy Group (BCG Matrix) This product portfolio matrix classifies product lines into four categories. The BCG models suggests that organisations should have a healthy balance of products within their range. The Boston Consultancy Group classified these products as following: Dogs These are products which have low market shares and low market growth rates. The options for many companies is to phase these products out‚ however some organisation do go for the strategy of
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The widely popular science fiction movie‚ “The Matrix‚” directed by the Wachowski brothers deals with a false reality. In this‚ people are kept in shells as energy sources and plugged into a computer simulation of a world that they believe is real and concrete. The premise is that artificially intelligent machines surpassed the intellect of humans and have risen up against them. Cut off from the sun‚ their source of energy‚ they turn to humans as the ultimate renewable source of energy. The story
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Plato‚ Descartes‚ and The Matrix Anthony Albizu Phil 201 Liberty University Coming to the realization that your entire life is all an illusion would be frightening‚ painful‚ and hard to believe. This is the main concept of the movie‚ The Matrix. The main character‚ Neo‚ is told that the world he has been living in is nothing more than a simulation controlled by a computer program. After being told this information‚ Neo‚ being apprehensive at first‚ has to then decide what he will do;
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