Ansoff Matrix = The product/market grid What is the Ansoff Matrix? The Ansoff Matrix‚ designed by Igor Ansoff‚ classifies and explains different growth strategies for a company. This matrix is used by companies which have a growth target or a strategy of specialization. This tool‚ crossing products and markets of a company‚ facilitates decision making. The Ansoff matrix offers four strategies to achieve the objectives. Penetration of the market ; Extension of the market ; New products
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of lgStrategic Decisions - Definition and Characteristics Strategic decisions are the decisions that are concerned with whole environment in which the firm operates‚ the entire resources and the people who form the company and the interface between the two.Characteristics/Features of Strategic Decisions a. Strategic decisions have major resource propositions for an organization. These decisions may be concerned with possessing new resources‚ organizing others or reallocating others
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CPA Program—professional level Global Strategy and Leadership Product and market options: Ansoff product-market matrix Case scenarios 2014 Authors: Delyth Samuel and Samantha Winter (updated by Anne Gleeson) Published by Deakin University on behalf of CPA Australia Ltd‚ ABN 64 008 392 452 © CPA Australia Ltd 2014 The contents are for general information only. They are not intended as professional advice‚ for that you should consult a suitable qualified professional. CPA Australia
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ANSOFF MATRIX To analyse the marketing strategies of H&M we are using the Ansoff Matrix. It is a tool that helps businesses decides their product and market growth strategy (Jobber and Fahy‚ 2003). Ansoff matrix consists of product development (Selling new products to existing customers)‚ market penetration (Selling more of the same to the same types of people)‚ market development (Selling the existing products to new types of consumer) and diversification (Selling new products to new consumer)
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Documentary facts Negroes were proud to be black The people were more acceptant of the African American culture Business‚ industry‚ culture Another america in the 1920’s had only candle and lanterns until electricity came Surge of new power went to new cities first Cars gave American freedom to leave Women started to wear more revealing stuff In Tennessee first law in the country ‚ to prohibit teacher from teaching evolution Fundamentalist people who believe that every you believe
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Electricity Electricity: The Mysterious Force What exactly is the mysterious force we call electricity? It is simply moving electrons. And what exactly are electrons? They are tiny particles found in atoms. Everything in the universe is made of atoms—every star‚ every tree‚ every animal. The human body is made of atoms. Air and water are‚ too. Atoms are the building blocks of the universe. Atoms are so small that millions of them would fit on the head of a pin. Atoms are made of even smaller
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Maslow’s Hierarchy of Needs In the most basic sense‚ Maslow’s hierarchy identifies five primary areas of needs experienced by most humans. Beginning with physiological‚ or basic life survival‚ needs‚ the model progresses in subsequent steps through safety and security‚ love and belongingness‚ self-esteem and finally self-actualization. Maslow postulated that as man meets the needs at the first level‚ he moves toward the next‚ then the next and so on. More recent studies have added levels to the
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ANSOFF MATRIX MARKETING STRATEGY The Ansoff Product-Market Growth Matrix is a marketing tool created by Igor Ansoff. The Ansoff matrix is a marketing tool that allows marketers to consider ways to grow business via existing and/or new products in existing and/or new markets. The ansoff matrix helps companies decide what course of action should be taken given current performance. The Ansoff ’s matrix provides a very simple but very effective focus for considering different options for growth‚ and
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Instructions for converting Word documents to PDF files and combining the files into one document. These instructions have been written to be used in the submission of HSC internal grant programs to the Sponsored Programs Proposal Upload System. Contents I. Introduction II. Convert word documents into Adobe Acrobat PDF format 1. Convert to PDF format – Windows-PC A. in MS Word using Distiller (Acrobat 5.0) B. in MS Word using
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