Understanding the Ansoff Matrix in a new market: Penetration: When marketers try to sell the existing product to the existing customers‚ they engage in penetration strategy. It can be achieved in multiple ways. For example‚ by changing pricing‚ by adding minor features (new and improved!)‚ changing the packaging (shampoo sachets)‚ or highlighting alternative uses. In this commercial‚ we get to how Cadbury India is pushing for chocolates to be used as small gifts instead of more traditional sweets
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Using Coca Cola to Explain Ansoff’s Matrix Ansoff’s Matrix is a useful tool for examining a company’s product range. The four main options are: 1. Market penetration 2. Product development 3. Market development 4. Diversification Information about some of the products produced by Coca Cola is given below. Read this information and complete the tasks over the page: 1. Diet Coke m penetration
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this business plan is to secure a long term funding to open a Secret Recipe Café franchise in Perak. The 5 owners in company are investing Rm 30‚000 each person and total up to Rm 150‚000 in total. The long term loan we are seeking is in the amount of Rm 300‚000‚ and if approved it will be amortized to 10 years. We will be forming a private limited company‚ Infinity Private Limited Company to get the franchisee license from Secret Recipe Cakes & Café Sdn Bhd and open our franchise shop as the first
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Chinese food As a heaven of food‚ Beijing has so many kinds of snacks which have attracted a lot of people from home and abroad. The most popular food are the following. Fried Bread Stick (Youtiao) Youtiao sometimes called fried bread stick‚ is a long‚ golden-brown‚ deep fried strip of dough in Chinese cuisine and is usually eaten for breakfast. It is also known as (Guozi) in northern China. It is also a popular breakfast food in Myanmar (Burma)‚ where it is called e kya kway. You Tiao - Chinese
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Ryan air‚ an Irish airline started in 1985 by Ryan family with a capital share of £1 and a staff of 25. Over the past few years the company has shown tremendous ontogeny. Indeed it is Europe’s largest low cost carrier and fastest growing airlines. Currently it’s operating more than 1‚500 flights every day from over 50 bases and around 1400 low fare routes across 28 countries which connect 165 destinations. Now I am going to discuss Ryan air’s (RA) current strategic position by analysing its macro
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The Ansoff product-market matrix presents 4 different growth strategies – market penetration‚ market development‚ product development and product diversification.. Igor Ansoff was a Russian/American mathematician who applied his work to the world of business. His most famous work is the Ansoff Matrix. The purpose of this matrix is to help managers consider how to grow their business through existing or new products
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with suppliers. EICC member ‚ working to improve working conditions‚ created and reinforces a “Supplier Code of Conduct”.30‚31 (2) Most of the apple’s products are manufactured in Asia Pacific; specifically China thus increases the risk of trade secrets being leaked to competitors.35‚10 | E- INBOUND LOGISTIC:- * Automated receiving system reduces facility
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2.2 Comparison of unemployment rate between two (2) countries and its reasons. Malaysia Year | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | Unemploy-ment rate (%) | 3.53 | 3.475 | 3.611 | 3.544 | 3.534 | 3.327 | 3.2 | 3.3 | 3.6 | 3.3 | Percentage change | 17.59 | -1.56 | 3.91 | -1.86 | -0.28 | -5.86 | -3.82 | 3.12 | 9.09 | -8.33 | Germany Year | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | Unemploy-ment rate(%) | 7.883 | 8.7 | 9.783
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Ansoff Matrix of Virgin Groups‚ McDonald’s and eBay Introduction Ansoff Matrix was introduced by Igor Ansoff‚ a Russian-born pioneer of strategic management and corporate planning. He was also the strategist who first identified the fact that competitive advantage in the market was vital in the element of planning process (2001). Ansoff matrix helps to define two vital factors for marketing: what is sold and who it is sold to. Therefore‚ it pertains on the products
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Secret Recipe uses IBM SurePos & iWaiter solutions to empower staff to increase sales and improve tracking of its franchisees’ sales Secret Recipe Cakes & Cafe (Secret Recipe) is a retail food-services company in Malaysia with more than 80 caf?locations. Established in 1997‚ Secret Recipe is a Malaysian company that produces and markets high-quality cakes‚ desserts and fusion food. Secret Recipe expanded significantly when it opened 82 moderately priced cafe‚ including 11 in Singapore
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