BCG matrix The Boston Consulting Group matrix allows a multinational company to manage its portfolio by studying the relative market share and the industry growth rate of each division relative to all other divisions in the organization. It consists of 4 basic elements: 1. Question Marks(?)- falls in Quadrant I that has a low relative market share position but compete in a high-growth industry. 2. Stars- falls in Quadrant II that has a high relative market share and even has a high-growth industry
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Millenium Development Goals Table of Figures Figure 1 - Unilever ’s Sustainable Living Plan with turnovers from 2009‚ 2010* and 2020** 3 Figure 2 - Unilever ’s Greenhouse Gas Footprint 5 Figure 3 - Leaders in sustainability‚ % of analysts polled 6 Figure 4 - Kraljic ’s Matrix of Unilever ’s Supply Positioning 7 Figure 5 - Market Segmentation Matrix 8 Figure 6 - Swot Analysis Table 10 Summary This report’s aim is to study and understand how Unilever builds its relationships with suppliers and partners
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MATRIX FOR THE EASTERN AND WESTERN PHILOSOPHY |Eastern Countries |Religion |Origins & History | | |Senses are source of knowledge |Definition of soul as level of life
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Hindustan Unilever [Rural marketing] Product Mix of HUL. HUL is India’s largest marketer of Soaps‚ Detergents and Home Care products. It has the country’s largest Personal Products business‚ leading in Shampoos‚ Skin Care Products‚ Colour Cosmetics and Deodorants. HUL is also the market leader in Tea‚ Processed Coffee‚ branded Wheat Flour‚ Tomato Products‚ and Ice cream‚ Soups‚ Jams and Squashes. Home & Personal Care • Personal Wash • Fabric Wash • Home Care • Oral Care • Skin Care • Hair Care
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FINAL PROJECT Unilever Bangladesh Faculty Member: Nadia Asraf (NAF) Course BUS 101‚ Sec 9 Submitted by: Shah Asif‚ Id: 081170030 Sabrina Akther -1210680030 Sufia Akhter Suma-1130043030 Rubiya Jahan Chowdhury -1210677030 Date: 15-04-2012 NORTH SOUTH UNIVERSITY Table of Contents Titles | Page Number | Executive Summary | 5 | Introduction | 6 | SWOT Analysis | 6 | Functional Management in Uniliver Bangladesh ltd | 10 | Promotional Strategies and Tools | 13 | Conclusion | 16 | Reference
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Stars I have categorized iPhone and iPod in Star category which means they both need further investment in product development and there are greater opportunities available in the marketfor growth. Latest figures reveal that the growth rate for iPods is currently 28% and for thoseof iPhone’s its 48%.Apple enjoys 60% more market share in iPod than its closest rivalScandisk in the market. In iPhone’s‚ Apple is not the market leader but has 28% market sharewhere manufacturer of Blackberry RIM has 41%
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U 2011 Unilever in India: Hindustan Lever’s Project Shakti- Marketing FMCG to the Rural Consumer Riddhi Biswas PGP/14/236 Section E Q1. What are the key features of Shakti? What are its positive aspects and what are its drawbacks? Key features of Shakti: Axiomatic truly ‚ ‘Rural caravan’ of HUL as it can be popularly called is Project Shakti. Untapped and unexplored for years Indian rural market remain unnoticed and undiscovered as par as the business opportunities‚ especially
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EASTWEST UNIVERSITY Assignment on International Business of Coca Cola and Unilever SUBMITTED TO Dr.M.Zillur Rahaman Guest Facalty SUBMITTED BY Rajib kundu(2010-2-10-329) Razuan Ahmed (2010-2-10-271) Date of Submission July 23‚ 2012 Course : International Business Course Code : ITB (301) Section : 5 Table of Content | Details | Page No |
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Boston Matrix Strategy Skills Team FME www.free-management-ebooks.com ISBN 978-1-62620-952-7 Copyright Notice © www.free-management-ebooks.com 2013. All Rights Reserved ISBN 978-1-62620-952-7 The material contained within this electronic publication is protected under International and Federal Copyright Laws and treaties‚ and as such any unauthorized reprint or use of this material is strictly prohibited. You may not copy‚ forward‚ or transfer this publication or any part of it‚ whether in electronic
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BUSINESS ENVIRONMENT- ASSIGNMENT #2. Outcome | Evidence for the criteria | Detail criteria | Check | Understand the behaviour oforganisations in their marketenvironmentLO3 | Explain how market structures determine the pricing and output decisions of businessesExplain how market structures in the above case deviate determine the pricing and output decisions of businesses | - Market type as one of perfect competition‚ monopoly‚ monopolistic competition‚ oligopoly‚ duopoly.- Decisions of the company
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