Ryanair - The Low Fares Airline Strategic Analysis / 222621-0004 Strategic Management dr Maria Aluchna Ivan Martinov № 50170‚ e-mail: imartinov@gmail.com S. M. Sabbir № 50185‚ e-mail: ssmm0002@student.umu.se Assignment | 222621-0004 Strategic Management | Fall Semester 2010 | SGH Table of Contents 1. 2. Introduction ........................................................................................................................................... 3 Strategic Analysis .....
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Ryanair’s launch strategy seems it will be successful because of their ability to enter the market without setting off alarms with competitors (BA & AL). They plan to do this by entering the market slowly with only one route (Dublin-London)‚ a 44-seat turboprop as opposed to a large 747 and by servicing only secondary airports. This strategy is key because it does not confront the major airlines directly and will allow Ryanair to build its brand‚ knowledge of the industry and a customer base without
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Using Coca Cola to Explain Ansoff’s Matrix Ansoff’s Matrix is a useful tool for examining a company’s product range. The four main options are: 1. Market penetration 2. Product development 3. Market development 4. Diversification Information about some of the products produced by Coca Cola is given below. Read this information and complete the tasks over the page: 1. Diet Coke m penetration
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Understanding the Ansoff Matrix in a new market: Penetration: When marketers try to sell the existing product to the existing customers‚ they engage in penetration strategy. It can be achieved in multiple ways. For example‚ by changing pricing‚ by adding minor features (new and improved!)‚ changing the packaging (shampoo sachets)‚ or highlighting alternative uses. In this commercial‚ we get to how Cadbury India is pushing for chocolates to be used as small gifts instead of more traditional sweets
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Fuel prices in 2012 were projected to increase by forty percent compared to 2009 levels (§1.15). The airline industry‚ low-cost and conventional carriers alike are taking a heavy toll from the fuel price hikes‚ which have contributed to a surge in operating costs up to twenty-nine percent(§1.15). Ryanair‚ a low-cost carrier‚ wasn’t spared by the rising operating expenses that plagued the airline industry. Nevertheless‚ Ryanair’s position as the leading low-cost carrier and its strategies has turned
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Ryan Air Case Study Strategic Management Names: Table of Contents Step 1: Identifying the positioning questions 1.1 Summary of the case pg. 2 1.2 Main Questions & Problems pg. 3 1.3 How was the strategy developed? pg. 3 Step 2: Gathering & analyzing the facts 2.1 Ryan Air Environment Analyses pg. 3 2.2 Ryan Air Strategic Capability Analyses pg. 5 2.4 Ryan Air Competitive Strategy & Business Model Analysis pg. 5 2.5 Ryan Air Stakeholder expectations & purposes Analysis
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Business Report on Ryan Air 1. Terms of reference 2. Procedures 3. Findings 3.1 External analysis 3.1.1 Legal issues 3.1.2 Competition 3.2 Strengths 3.3 Weaknesses 3.4 Opportunities 3.5 Threats 4. Conclusions 5. Recommendations 6. Bibliography 1. Terms of reference This report is an analyse of the low cost airline Ryan Air. It is going to look at the external factors influencing the industry and analyse the internal factors using a SWOT analysis. The
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Macro-environmental analysis the macro-environment describes all factors which influence the company as a whole but are out of their direct control including wider social‚ political and economic factors (Hooley‚ Saunders‚ Piercy‚ 2004). The analysis of those factors is therefore often known as Pest analysis (Johnson‚ Scholes‚ 1999). Since the airline industry is very much influenced by changes taking place in the environment and has undergone rapid and dramatic changes during the last decades
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Ryan Air was founded in 1985 by the Ryan family to provide scheduled passenger airline services between Ireland and the UK‚ as an alternative to the then state monopoly carrier‚ Aer Lingus. According to (2001) Ryan Air was the first low-cost‚ nor frills airline that had an impact on the European airline industry. When launched in 1985 targeted the Irish ethnic market between Ireland and the United Kingdom by offering a more or less traditional type of service with a two-class cabin but at significantly
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the External perspective on Strategy: Entry 1. Describe Ryan Air’s entry strategy: Ryan Air started ‘small’ by initially focusing on the Dublin-London service four round trips per day with a 44-seat turboprop. At this time‚ they have yet to receive permission to fly larger jet aircraft on the route. They also focus on 2 main areas: First-rate customer service and simple‚ single-fare tickets with no restrictions. Additionally‚ Ryan Air would offer meals and amenities that were comparable to what
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