UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS GCE Advanced Subsidiary Level and GCE Advanced Level MARK SCHEME for the May/June 2012 question paper for the guidance of teachers 9713 APPLIED INFORMATION AND COMMUNICATION TECHNOLOGY 9713/12 Paper 1 (Written A)‚ maximum raw mark 80 This mark scheme is published as an aid to teachers and candidates‚ to indicate the requirements of the examination. It shows the basis on which Examiners were instructed to award marks. It does not indicate
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Dove Campaign For Real Beauty 2004 to 2006 Case Evaluation Situation Analysis In 2004 ‚ In England‚ Dove started the Campaign For Real Beauty ‚ with the aim to make women feel confident about their physical appearance no matter their age and their size. Target Audience All women regardless their size and their age. Research To get to know their audience‚ Dove begin a study about how women fell about their physical appearance. The conclusion was that women feel that physical attractiveness
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The Ansoff product-market matrix presents 4 different growth strategies – market penetration‚ market development‚ product development and product diversification.. Igor Ansoff was a Russian/American mathematician who applied his work to the world of business. His most famous work is the Ansoff Matrix. The purpose of this matrix is to help managers consider how to grow their business through existing
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Effective Campaigns: Dove “ Campaign for real Beauty” I find the Dove “ campaign for real beauty” supremely effective and powerful. The campaign consists on taking real woman‚ as opposed to supermodels‚ to be the model in their commercials. In the campaign‚ we can see women that may be not to pretty or not to skinny to be models‚ but because Dove enforces real and common beauty‚ we perceive them as such. As happy and proud women of their bodies‚ even though they are not the perfect stereotype of
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treatments are out there that don’t work‚ we would think twice before seeking medical treatment. This is the case with applied Kinesiology also known as AK. Applied kinesiology is‚ according to its believers‚ a system that evaluates structural‚ chemical‚ and mental aspects of health using manual muscle testing alongside conventional diagnostic methods. The essential premise of applied kinesiology that is not shared by mainstream medical theory is that every organ dysfunction is accompanied by a weakness
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BTEC Extended Diploma in Applied Science Assignment Four: Physiology & Function of Human Body Systems Task One Draw a large annotated diagram of the lymphatic system‚ Identify the different types of cells of the lymphatic system and relate their structure to their function‚ including the role of tissue fluid and drainage. (P7) Task Two Make a clear written explanation detailing how the lymphatic system is involved in the protection of the human body and
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Journal of Applied Psychology 1973‚ Vol. 58‚ No. 1‚ 116-121 EFFECTS OF ITEM FORMAT ON ITEM DISCRIMINATION AND DIFFICULTY ARTHUR L. DUDYCHA 1 AND JAMES B. CARPENTER 2 Purdue University The tests and measurement literature is replete with multiple-choice item construction rules‚ most of which have little or no empirical verification. Item stem orientation (positive/negative)‚ structure (open/closed)‚ and the presence or absence of an inclusive alternative were systematically investigated
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MTH540 Statistics Final Exam 1. Identify the population and the sample. Thirty-eight nurses working in the San Francisco area were surveyed concerning their opinions of managed health care. Answer: Population is the thirty-eight nurses working in San Francisco The sample is the area that was surveyed concerning opinions and managed health care. 2. Identify the population and the sample. A survey of 1420 U.S. undergraduate English majors asked which Shakespearean play was most relevant
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FINAL PAPER- APPLIED LEADERSHIP INTRODUCTION What is leadership? How does people perceive leadership in their everyday Life? Can we still today‚ in a world oriented more an more towards individualism and commitment to achievement of personal goals‚ talk about leadership? Starting from with the question of what is making a person a good leader‚ I will analyse interviews to 5 people about leadership‚ then offer an excursus on selected papers about leadership and release‚ basing on those information
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appearance strayed from the stereotypical beauty standards that are commonly seen in the media.The Dove Campaign for Real Beauty was communicated to the public through print and television advertisements‚ Web site‚ workshops and films. Dove wanted to get “real” feedback by having the ads ask viewers to judge the women’s appearances. In February 2007‚ the third phase of the campaign was introduced with Dove using advertisements that targeted women 50 years and older. This celebrated the beauty in older
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