Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.. Q1. Describe the strategy planning tools of Ansoff matrix and BCG matrix. 10 marks (4 for Ansoff matrix +6 (Ansoff matrix : use and factors it considers – 1 mark‚ explanation - 2 for BCG matrix) marks‚ limitation -1 mark; BCG matrix : use - 1 mark‚ explanation including 4 types of SBU’s – 3 marks‚ limitations - 2 marks) Describe
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Make Up Law of supply and demand: Sony‚ Nintendo‚ and Microsoft Many big industries now focus on the production of the best product/services for the people and other companies. Industries such as Sony‚ Microsoft‚ and Nintendo have developed new consoles ranging from prices of $499.99 to $199.99. But how does the law of supply and demand affect their pricing? Also are these products elastic and how many substitutes are available? The Sony‚ Microsoft‚ and Nintendo industries set their prices based on
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McDonalds Marketing techniques: Ansoff matrix – growth strategy. Description: a) Product development Product development is an Ansoff matrix technique when a business will‚ change certain characteristics of an existing product to meet customer’s needs; they may call the changed product “new and improved” or may give it a new title all together. McDonalds has done this in the past in 2007 when they tried to develop a new burger called the “Big ocean burger” this was used to replace another
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such as Nintendo‚ Sega‚ Playstation and eventually also Microsoft. After fierce competition the past three decades companies such as Atari and Sega left the market. When looking at Exhibit 2a we can clearly see that the market for gaming console producers in 2008 consists out of 3 major players with their latest gaming consoles. Microsoft with the Xbox 360 which was launched by the end of 2005‚ the Sony Playstation 3 which was launched a year later in 2006 and the Wii launched by Nintendo at the
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Business Strategy- ASSIGNMENT #1. Outcome | Evidence for the criteria | Detail criteria | Check | Understand the process of strategic planningLO1 | 1.1. Explain strategic contexts and terminology – missions‚ visions‚ objectives‚ goals‚ core competenciesChapter 1 | Role of strategy | | | | Missions | | | | Visions | | | | Strategic intent | | | | Objectives goals | | | | Core competencies | | | | Strategic architecture | | | | Strategic control
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Economics assessment outcome 1 As Sony begins production of their new product‚ PlayStation move‚ define the following costs and explain the short run influences on each. Illustrate your explanation of each cost with a diagram. 1a.As Sony begins the production of their new product‚ the total cost of the firm is the total cost incurred in the production of their output‚ Sony total cost will include their variable and fixed cost‚ an example of variable cost is the raw materials. The variable cost
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more persuasive as the demand for help and support in countries around the world has rocketed they have needed more and more donations to support families in serious poverty‚ people who don’t even have access to running clean water. Ansoff Matrix The Ansoff Matrix is a marketing technique that all
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and Nintendo. Buyer Power The bargaining power of buyers is high because there are many options with very low switching costs. Substitutes Low substitute power because they are not very similar (like TV or other entertainment device) and don’t fulfill the same exact purpose. Sony has few competitors due to high barriers-to-entry and startup costs but buyers and suppliers (game developers) have high bargaining power and low switching costs. Sony should target a new market as Nintendo did
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What hell is a Nintendo? I got my first video game console in the summer of 1991. My parents purchased it from SEARS for my birthday and at which point I had no idea what it was. A couple of the kids and their parents knew that it was and were shocked that my parents spend $100 dollars on something like that. It was still in the box until one afternoon I came home from school. I set it up in the living room‚ only room with a television. Popped in Super Mario Bros‚ this simple 8-bit game
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console gaming market in late 1994 (December 3‚ 1994). The concept for the original PlayStation (under different name‚ SNES – CD) was bought up in a joint partnership between Sony and Nintendo in late 80’s. When the time came to announce SNES – CD‚ Nintendo’s Hiroshi Yamauchi re-read over their contract between Sony and Nintendo and found the agreement to nolonger be satisfactory. As a result‚ Sony took all the research they had done before and the name “PlayStation” was born. Brand: Video Entertainment
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