Aims and Objectives: Long term objectives: * To always be the first choice of customers * To make sure that customers stick with primark and should not opt any other store that is competitor of primark * The business within the organization will always be customer centric. * The remain the leader of the market all the way * To train all the employees up to international standards and let them aware of customer relationship management. * To train the employees for managerial
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|UH | |[British Home Stores: Current Strategies] | |[Business Strategy] | |[module code:3bus0336]
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companies to grow and expand has been known to drive product and marketing innovation‚ which in turn prompts them into adopting different organisational strategies‚ based on the products they sell and markets they target (Ansoff‚ 1984). The Ansoff Matrix‚ developed by Igor Ansoff in 1957 highlights four major strategic options (Figure 1) through which an organisation could adapt its new or existing products into a new or existing marketplace. The matrix is employed by businesses in decision-making
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the best quality products and service in a clean family oriented environment (Pizzaboys.com 2015). Church’s Chicken is seeking to identify growth opportunities for its products with the use of the Ansoff Matrix to guide this venture. The Ansoff Matrix is a market planning tool designed by H. Igor Ansoff‚ used to assist companies with decisions that pertain to product and market growth strategies. It highlights ways of growing the business through existing or new products and in existing or new markets
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According to‚ the Ansoff Product-Market Growth Matrix is an instrument in marketing that was developed by Igor Ansoff. In the Ansoff matrix‚ it allows the marketers to look at different ways to grow the business through existing products and markets and new products and markets. Moreover‚ the matrix is composed of four various strategies: - Market Penetration- market penetration is composed of existing products and markets‚ it occurs when an organisation enters an existing market with current
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General Information: Programme Title and Level BTEC National Diploma in Business Level 3 Programme Number JW478 Unit Number and Title Unit 3 Introduction to Marketing Unit Code Y/502/5411 Coursework Title Assignment 1 Marketing Techniques Coursework Number 1 Information about each Coursework Task: Task No Assessment and Grading Criteria Assessment Methods / Evidence Hand out Date Hand in Date 1-3 Task 1 addresses P2 Task 2 Addresses
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3.1 Product strategies with the regard to BCG-Model and the Ansoff-Matrix This section of the report deals with the product strategy and aims to assess the application of the BCG-Model and the Ansoff-Matrix to the Red Bull Company in the provided case study. In the first part of the section we will briefly touch upon the product strategy to highlight its critical importance as it is a key marketing decision area‚ being one of the elements of the marketing mix. Another significant matter that will
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Introduction The Ansoff matrix presents the product and market choices available to an organisation. The Ansoff matrix is also referred to as the market/product matrix in some texts. Some texts refer to the market options matrix‚ which involves examining the options available to the organisation from a broader perspective. The market options matrix is different from Ansoff matrix in the sense that it not only presents the options of launching new products and moving into new markets‚ but also involves
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Competitors: Naturally as it is a fashion market and there are many firms in this market there is also a lot of rivalry from other competing firms such as ZARA and M&S. H&M try to stay ahead of the competition by using weekly updates and designs of stock. Primark being on the lower end of the quality has recently been growing as it sells products of lower quality at lower prices; this is not in H&M’s favour as consumers can easily switch between the two. Threats of new entrants: As there is monopolistic
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Author: Mark Tottman tutor2u Opening thought… “Fashion fades‚ style is eternal” Yves St Laurent tutor2u Strategy Toolkit Contents • Introduction • Thinking strategically • Strategic analysis of SuperGroup’s business • Strategic options for SuperGroup tutor2u Introduction • • • • • This presentation reviews the market for fashion retailing and takes you through the key corporate strategy issues facing SuperGroup PLC‚ a British clothing and fashion company based in Cheltenham‚ England It
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