important shoe in the all of puma products. The price strategy of this shoe divides in some different part. Develop marketing strategy First， puma should analysis the market segmentation and consider the target about this product and positioning. Puma is famous in the sports products and they divide the market in different part with different price. And the target of this product is the fashion young age group who like driving and sports. Based on these factors puma can price this product. Make
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INTRODUCTION Puma AG is a German company established on October 1st 1948. The company designs‚ develops and markets premium sportswear‚ quality footwear‚ and sporting equipment accessories for men‚ women and children under the brands Puma‚ Cobra Golf and Tretorn. Puma’s products are sold through retail accounts through wholesale channels‚ owned retail stores‚ internet sites and a mixture of independent distributors‚ factory outlets‚ franchisees and licensees worldwide.With Puma’sstrategic objective
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sports the athletes wear a combination of different items of clothing‚ e.g. sport shoes‚ pants and shirts. In some sports‚ protective gear may need to be worn‚ such as helmets or American football body armour.Here is a comparative study of Nike and Puma. Introduction of Nike: Nike‚ Inc. is an American multinational corporation that is engaged in the design‚ development and worldwide marketing and selling of footwear‚ apparel‚ equipment‚ accessories and services. The word ‘Nike’ has transcended its
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ANALYSIS OF; * NIKE INC * PUMA * ADIDAS Contents * Executive Summary | * Nike INC | * Puma | * Adidas | * Financial Ratios | * DOL & DFL | * Analysis of Financial
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Berenberg Capital Markets Equity Research Game plan adidas – Buy (initiation) Puma – Hold (initiation) John Guy Analyst +44 20 3465 2674 john.guy@berenberg.com Bassel Choughari Analyst +44 20 3465 2675 bassel.choughari@berenberg.com Rupert Trotter Specialist Sales +44 20 3207 7815 rupert.trotter@berenberg.com 25 April 2013 Sporting Goods For our disclosures in respect of section 34b of the German Securities Trading Act (Wertpapierhandelsgesetz – WpHG) and our disclaimer please see the end of
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Mast’s Jägermeister 5 3.2 Marketing of Jägermeister in Germany by Günter Mast 6 3.3 Marketing of Jägermeister in the USA by Sidney Frank 6 3.4 Jägermeister today – Lessons learnt 8 4 International Marketing Strategies: Comparison of Adidas and PUMA 8 4.1 The origins and overview of the companies 8 4.2 PUMA’s Marketing Campaigns 9 4.3 Adidas’s Marketing Campaigns 10 4.4 Sponsorship and Social Media 11 5 Conclusions 12 References 13 1 Introduction Germany is the largest
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CHAPTER 1:INTRODUCTION Nike: Nike‚ is an American multinational corporation that is engaged in the design‚ development and worldwide marketing and selling of footwear‚ apparel‚ equipment‚ accessories and services. The company is headquartered near Beaverton‚ Oregon‚ in the Portland metropolitan area‚ and is one of only two Fortune 500 companies headquartered in Oregon. It is one of the world ’s largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment‚ with revenue
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30‚000 employees across all six continents (Nike 2011). Nike Today Nike today is the largest manufacturer of athletic footwear‚ clothing and equipment globally by sales with 2011 revenues of more than US $23billion ahead of closest rivals Adidas‚ Puma‚ K-Swiss and Under Armour which it competes with in the sportswear market. Nike has been steadily increasing its market share of the sportswear market from an initial 3.7% in 2006 to 4.6% in 2011‚ even though this declined in 2009. Many analysts expect
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Copa Mundial Cleats Marketing Sales Preparation (Product and Marketplace) By: Jordan Hodge Product Copa Mundial Cleats Copa Mundial soccer cleats “Copas” have stood the test of time being one of the most popular cleats since 1982. The cleats were first manufactured in 1979‚ but became popular during the 1982 world cup in Spain. Copa Mundial is Spanish for “world cup.” These worldwide best selling cleats have been worn by many famous soccer players and are still worn by many today
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| Threats | 1. Fake imitations from other local brands2. Brands which offer same style at lesser cost3.Nike the parent brand is very established brand may eat the market share of Umbro | Competition | Competitors | 1.Adidas 2.Nike 3.Lotto4.Puma | ASICS | Parent Company | ASICS | Category | Apparel and Accessories | Sector | Lifestyle and Retail | Tagline/ Slogan | Sound mind sound body | USP | Shoes for Sports Enthusiast | STP | Segment | People Enthusiastic about sports
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