General Information: Programme Title and Level BTEC National Diploma in Business Level 3 Programme Number JW478 Unit Number and Title Unit 3 Introduction to Marketing Unit Code Y/502/5411 Coursework Title Assignment 1 Marketing Techniques Coursework Number 1 Information about each Coursework Task: Task No Assessment and Grading Criteria Assessment Methods / Evidence Hand out Date Hand in Date 1-3 Task 1 addresses P2 Task 2 Addresses
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3.1 Product strategies with the regard to BCG-Model and the Ansoff-Matrix This section of the report deals with the product strategy and aims to assess the application of the BCG-Model and the Ansoff-Matrix to the Red Bull Company in the provided case study. In the first part of the section we will briefly touch upon the product strategy to highlight its critical importance as it is a key marketing decision area‚ being one of the elements of the marketing mix. Another significant matter that will
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efficiency of capital markets. Explain to Joy when financial analysis can add value‚ even if capital markets are efficient. 2. In 2005‚ Puma was a very profitable sportswear company. Puma did not produce most of the shoes‚ apparel and accessories that it sold. Instead the company entered into contracts with independent manufacturers‚ primarily in Asia. Puma also licensed independent companies throughout the world to design‚ develop‚ produce and distribute selected range of products under its
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Introduction The Ansoff matrix presents the product and market choices available to an organisation. The Ansoff matrix is also referred to as the market/product matrix in some texts. Some texts refer to the market options matrix‚ which involves examining the options available to the organisation from a broader perspective. The market options matrix is different from Ansoff matrix in the sense that it not only presents the options of launching new products and moving into new markets‚ but also involves
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response to his anger (Puma‚ 2007). As the bell rang for 2nd hour for P.E. class‚ the conversations surrounded the actions of Coach Knight and the inactions of Indiana University to discipline him. Coach Knight emerges to be a high on neuroticism due to his open hostilities (Northouse‚ 2010). He is considered to be among the big five personality traits which have been identified in Trait theory. He micro-manages every area of his player’s live in both fields; on and off (Puma‚ 2007). He also elevated
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The Forest’s Beast It was an early morning awakening for a mother mountain lion with four cubs. She woke to vast mountains and the bright morning sun. Her stomach was rumbling with the dissatisfaction of emptiness as were her cubs’‚ so she took off into the vast mountains‚ hoping for her next meal. She used her fur to blend in with her surroundings and‚ luckily‚ came upon a group of white tailed deer. She snuck upon the group‚ leapt on the large male buck‚ and grabbed hold of his throat; the fight
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Historical Background Back in 1924 Dassler Brothers established the Gebruder Dassler shuhfabrik which was the predecessor company of Adidas. After the World War II the two brothers had a rival‚ the company dissolved and Rudi Dassler established PUMA and Adi Dassler‚ renamed the Gebtuder Dassler Shuhfabrik to Adidas (combination of his first and last name). Adidas continued to be the most innovative company with many patents such as the track shoes with screw in-spikes. The most of the athletes
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1 NIKE 64th Intake/ DSM 402 / Group assignment for Marketing Communication We declare that this report is 3991 words in length Cordially consolidated by: Leader: Michelle Zheng Pei Yi (S8822344Z) Members: Noorjanah Khatoon Bte Mohd Khan Sarattee (S7930425E) Eugene Nah (S7925122D) Nike Huang PeiLing (S8827406G) 1|Page 2 NIKE Content Page 1.1 Nature of Business……………………………………………………………………... Page 3 1.2 Nike Origin and Background…………………………………………………………... Page 3 1.3 Nike Popularity…………………………………………………………………………
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contents Introduction 1 1. MODELS & ANALYSIS 2 1. Models choices 2 2. Use of models 2 1. Porter’s five forces 2 2. BCG Matrix 3 3. Ansoff matrix 4 4. SWOT analysis 5 Bibliography 7 Table of figures Figure 1 : Porter’s five forces 2 Figure 2 : BCG Matrix 3 Figure 3 : Ansoff Matrix 4 Figure 4 : SWOT Analysis 5 * Introduction Nowadays‚ in a growing world trade‚ more and more companies are developing themselves at an international
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work‚ sweat‚ perseverance and the desire to succeed. ********************************************************************* PUMA Puma is a large German-based multinational company.The company is perhaps best known for its football shoes. In the United States‚ the company is probably best-known for the suede basketball shoe. it introduced in 1968. Point Of Parity (POP) Puma catagorize under high-end athletic shoes. Point Of Difference (PODs) Puma’s market consists mainly of customers who are interested
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