Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.. Q1. Describe the strategy planning tools of Ansoff matrix and BCG matrix. 10 marks (4 for Ansoff matrix +6 (Ansoff matrix : use and factors it considers – 1 mark‚ explanation - 2 for BCG matrix) marks‚ limitation -1 mark; BCG matrix : use - 1 mark‚ explanation including 4 types of SBU’s – 3 marks‚ limitations - 2 marks) Describe
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McDonalds Marketing techniques: Ansoff matrix – growth strategy. Description: a) Product development Product development is an Ansoff matrix technique when a business will‚ change certain characteristics of an existing product to meet customer’s needs; they may call the changed product “new and improved” or may give it a new title all together. McDonalds has done this in the past in 2007 when they tried to develop a new burger called the “Big ocean burger” this was used to replace another
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Business Strategy- ASSIGNMENT #1. Outcome | Evidence for the criteria | Detail criteria | Check | Understand the process of strategic planningLO1 | 1.1. Explain strategic contexts and terminology – missions‚ visions‚ objectives‚ goals‚ core competenciesChapter 1 | Role of strategy | | | | Missions | | | | Visions | | | | Strategic intent | | | | Objectives goals | | | | Core competencies | | | | Strategic architecture | | | | Strategic control
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more persuasive as the demand for help and support in countries around the world has rocketed they have needed more and more donations to support families in serious poverty‚ people who don’t even have access to running clean water. Ansoff Matrix The Ansoff Matrix is a marketing technique that all
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soff’s ansoff product-market matrix The Ansoff product-market matrix helps to understand and assess marketing or business development strategy. Any business‚ or part of a business can choose which strategy to employ‚ or which mix of strategic options to use. This is one simple way of looking at strategic development options: [pic] Each of these strategic options holds different opportunities and downsides for different organizations‚ so what is right for one business won’t necessarily
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Informative report Cougar The cougar also known as the mountain lion‚ puma‚ panther‚ painter‚ mountain cat‚ or catamount‚ is a large cat of the family Fieldale native to the Americas. Its range‚ from the Canadian Yukon to the southern Andes of South America‚ is the greatest of any large wild terrestrial mammal in the Western Hemisphere. An adaptable‚ generalist species‚ the cougar is found in most American habitat types. It is the second heaviest cat in the New World‚ after the jaguar. Secretive
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Explain the difference between positioning and repositioning and discuss why marketing managers may regard repositioning a product necessary. Give example. Positioning is means that to determine a reasonable location in potential customer’s mind. It doesn’t mean that the company should create a new product‚ something different or services. Instead‚ positioning is tried to manipulate people’s mind and idea. Positioning is an important strategy in marketing strategy and if the company wants to success
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critically analyse the characteristics of the traditional mindset and the 21st century landscape to gain better understanding of their thought‚ and also to study and question the different approaches given to the issue by great strategists such as Igor Ansoff‚ Henry Minztberg‚ Michael Porter‚ and Jay Barney. The scope of this research is to determine if the traditional mindset is obsolete and intend to prove the hypothesis of strategic management for the 21st century as a mix of traditional and modern
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Converse Case Study [Online] Available on < http://www.slideshare.net/guest3e25ef/converse-case-study > [Accessed 28/11/2013] Nikebiz (2013) Corporate Responsibility Report [Online] Available on < http://www.nikebiz.com/crreport/ > [Accessed 28/11/2013] Puma (2013) Sustainability [Online] Available on < http://about.puma.com/sustainability/ > [Accessed 28/11/2013] Sri‚ U.‚ (2010) CSR Strategies: Corporate Social Responsibility For A Competitive Edge In Emerging Markets‚ Singapore: John Wiley & Sons (Asia)
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review will review theories from Igor Ansoff‚ Henry Mintzberg‚ Michael Porter‚ and Kenichi Ohmae. The purpose will be to gain a better understanding of how these theories shape organizational performance. An analysis will be conducted to evaluate the practice of and the future direction of these theories. The choice to review these four theorists over all of the others is because of their legacy and robust contributions to the field of strategic management. Ansoff was one of the earliest writers on
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