company was first named Dassler shoes and later became Adidas. By the Dassler shoes being seen in the Olympics this really helped the company get it’s name known. However‚ in 1948 Rudolf Dassler leaves to start his own company which is now known as Puma. Once Rudolf left his brother came up with the famous three stripes logo and changed the name to Adidas. The 3 stripes were created to keep the foot stable‚ but ended up being the logo. Its iconic three stripes branding has its own history. Adidas
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Nike is one of the largest corporations in the athletic apparel‚ footwear and equipment industry. The company’s headquarters is located in Beaverton‚ Oregon and the current President/CEO is Mark Parker (Nike‚ 2014). It was founded in 1964 under the name Blue Ribbon Sports by Phil Knight and Bill Bowerman. The founders’ goal was to produce quality running shoes and the business began by selling the shoes at track events. In 1971 the company changed its name to Nike‚ which means Greek goddess of
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Nike pays top athletes in many different sports to use their products and promote/advertise their technology and design. Nike is the official kit sponsor for the Indian cricket team for 5 years‚ from 2006 till end of 2010. Nike beat Adidas and Puma by bidding highest. Nike also sponsors some of the leading clubs in world football‚ such as Manchester United‚ Arsenal‚ FC Barcelona‚ Inter Milan‚ Juventus‚ Shakhtar‚ Porto‚ Steaua‚ Red Star‚ Club América‚ Aston Villa‚ Celtic and PSV Eindhoven.
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see seasons don’t exist like here the people generaly don’t use boots. If you live in the North Pole‚you probably will need to used shoes that are made with animals furs. Then‚exist differents companies that make shoes like Nike‚ Puma‚ Sckechers‚ etc... . Each company uses different materials to make their shoes like plastic‚leather‚yarn‚ and other differents materials. There are also differents prices on shoes depending on the quality of the shoe‚ probably when its animal skin
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The Amazon Rainforest‚ and Amazon is the largest rainforest in the world. Located in South America‚ encompassing parts of Peru‚ Ecuador‚ Colombia‚ Venezuela‚ Guyana‚ Suriname‚ French Guiana‚ Bolivia and much of Brazil. The Amazon‚ like the rest of the forests‚ has a great variety of fauna‚ flora and mineral deposits. All are important for balance‚ both climate and ecological. The Amazon forest is developed around the Amazon River and its watershed. The title of "lungs of the planet" that holds the
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Task 4 1) How has your primary and secondary research informed you about Vodafone’s current position? An example of primary research is actually exploring the needs of customers at vodafone which as a result‚ I did research such as the questionnaire that I issued‚ this is primary research which gave an idea of different aspects of what people want and their needs from vodafone this included areas such as: If they had ever used vodafone before and what they thought of vodafones quality of service
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developments that will have a far-reaching impact on the industry. (Peder & Farrag‚ 2010) For firms to succeed‚ they can deploy strategic issue management (SIM) as a measure to assist in fulfilling and protecting their corporate objectives. According to Ansoff and McDonnell (1990)‚ it is through SIM that a firm will be able to relate itself to the environment to ensure its success and also secure itself from surprises brought about by the changing environment. Kenya is a transit route for goods being imported
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instead of profitability. * Nike’s brand acquisitions and giving them the independence in pulling resources and expertise. * Keeping pace with the tough competition and techno-battle against strong competitors like Adidas‚ K-Swiss‚ Diesel and Puma. Alternative Courses of Action Nike may have been quite lucky in its sales especially when Air Jordan was first released in the market and when it expanded into acquiring several shoe brands. However‚ success of one organization doesn’t just depend
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Introduction PT. Tritama Multisindo Lestari is a private company that has been doing business in the promotional items industry for 6 years. The company is owned by three owners – it was initially a partnership before converting to private limited status. Though not too big‚ it is a fairly stable company. The promotional items industry is a rapidly growing industry in Indonesia‚ due to the increasing demand for souvenirs designed to promote a particular company to its customers. PT. Tritama Multisindo
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Discuss the reason for the change using relevant motivation theory to argue the case. [10 marks] Analyse the differences between marketing clothes under the family brand Gladrags and marketing the individual brand “Sassy”. [8 marks] Using the Ansoff Matrix‚ propose a future marketing strategy for Gladrags Ltd. [8 marks] With the help of four ratios‚ discuss how the financial situation of Gladrags Ltd has changed between 2004 and 2006. [12 marks] (a) (b) 3. M07/3/BUSMT/SP1/ENG/TZ0/XX
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