Student’s Name: Nevine El Toukhi Class : 45C Case 01 : Predicting Performance Alix’s Problem Alix Maher is the new admissions director at a small‚ highly selective New England College. She has a bachelor’s degree in education and a recent Master’s Degree in educational administration. But she has no prior experience in college admissions. In spite of Alix’s predecessor had given Scholastic Aptitude Test (SAT)‚ scores (40 %)‚ weights to student selection criteria; Alix has serious reservations
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Velasquez Student No. 732 Marketing case studying 1. What criteria did Sno use to determine the suitability of Japan as an international market for SnoVac products? What criteria did he not use? What may have been the impact on the success of Sno’s marketing plan of his choice of criteria? The criteria were determinate by the size of the market‚ and also for the Australia time zone. Sno didn’t use travelling‚ labelling‚ and quarantine criteria about Australia. The marketing strategy that Sno used
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Marketing and human resource management ASSIGNMENT ADVANTAGES OF CONTINUED RELATIONSHIP MARKETING What is relationship marketing? Relationship marketing is a more personal approach to promotion which encourages a dialogue with customers and allows more targeted communications. If done well‚ benefits include increased customer retention‚ and the generation of ’brand ambassadors’ who promote your product via word of mouth. Advantages of
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Enron Case Answer 1. Who were the key stakeholders involved in‚ or affected by‚ the collapse of Enron? How and to what degree were they hurt or helped by the actions of Enron management? Outline: Key stakeholders involved or affected by the collapse of Enron How were the key stakeholders hurt or helped by the actions of Enron management The degree of Enron management actions’ hurt or helps to the key stakeholders The key stakeholders involved or affected by the collapse of Enron were thousands
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Aussie Pooch Mobile Executive Summary Aussie Pooch Mobile was founded is a continuously growing company since the foundation in 1991. Dog washing with the accessory value added services lift Aussie up to be a dominant company on the market. The introduction of the franchise system increased profitability quickly and the company continued to follow the successful franchise strategy. Aussie Pooch Mobile was considering being a more international company and expands internationally. Different
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The 9 Laws for Building an Agile Marketing Team Your marketing team have a weekly brainstorming session yet delivering results have been slow. You have conducted massive strategy sessions‚ but implementing the tactics have cost you considerable time. You have a number of projects to complete‚ but you are time crunched. Is there a better and more efficient solution to these marketing woes? Yes. Agile Marketing. You need to move toward faster time to revenue for each project‚ make meetings more
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Internet Mini Case #6 Williams-Sonoma Maryanne M. Rouse Williams-Sonoma (WSM) was a specialty retailer of products for the home. The company’s products were sold through two channels: the retail channel and the direct-to-customer channel. The retail segment comprised four retail concepts: Williams-Sonoma‚ Pottery Barn‚ Pottery Barn Kids‚ and Hold Everything. The direct-to-customer segment sold though eight retail catalogs: Williams-Sonoma‚ Pottery Barn‚ Pottery Barn Kids‚ Pottery Barn Bed
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In the case study‚ Sergeant Williams did not make a sound decision because he knew that officer Tibet engaged in extra-marital affairs since his colleagues often referred to him as a Lady’s Man. However‚ Officer Tibet was the best field officer and that the attractive Officer Robert had a lot of common sense and a "no-nonsense" demeanor to flirtatious male officers. Therefore‚ the sergeant assumed she was not likely to give in to any inappropriate approaches that Officer Tibet would make towards
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Marketing: Marketing is communicating the value of a product‚ service or brand to customers‚ for the purpose of promoting or selling that product‚ service‚ or brand. Marketing techniques include choosing target markets through market analysis and market segmentation‚ as well as understanding consumer behaviour and advertising a product’s value to the customer. Adding value is the key value in marketing. Mary Kay Inc. Company background: Mary Kay Ash founded Mary Kay Cosmetics in 1963 with her life
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Case 27 “The Ritz-Carlton‚ Millenia Singapore” Summary Walter Junger is the executive assistant manager in food and beverage department of the Ritz-Carlton Millenia Singapore hotel. He came up with the event “first annual New World of Food and Wine Festival” The management believed his suggestion would be beneficial and backed the concept with budget‚ personnel and managerial support. Event also had another purposes like creating publicity for the hotel and developing scholarship fund for students
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