Advertising –A tool of sales promotion for Micro Small Medium Enterprise’s 1. N.Prabakaran (Resource Scholar‚ Dept.of Business Administration‚ Annamalai University) 2. Dr.S.K.Nagarajan (Assistant Professor‚ Dept of Business Administration‚ Annamalai University) E-mail:prabamba87@gmail.com‚naga_skn@yahoo.com Abstract – In these modern days‚ the marketing manager’s are able to find new techniques and tools of
Premium Advertising
its booming and trendsetting entertainment industry. The new image gained from the Hallyu Wave has also paved the way for smoother global transaction and relation. (Lee‚ Sue Jin 2-3) This new image embodies the more positive yet intrinsic qualities of the Korean spirit: A spirit of industrialism‚ passion and innovation for their work. The Korean government has also recognized the potential of the Hallyu Wave as the nation’s prime export. Hallyu has been deemed as the nation’s ‘soft power’ due to its
Premium Super Junior South Korea Korean wave
March 16‚ 2010 Chapters 5 and 6. Substance Strategies Tribes Chiefdom States Band societies: (hunter/gathers) Small groups (40) Nomadic (mobile) Loose territory Circulation of kin/groups Advantages: Variety Resource Consumption exchange Egalitarian (equal) gender roles craft special p.o.p sustainability guns germs and steel… movie March 18‚ 2010 tribes: sociocultural system No centralized Authority diffused
Premium Sociology Hunting Native Americans in the United States
Sirius Satellite Radio Inc (initially called Satellite CD Radio) was one of the two initial players in the satellite radio industry created by two passionate guys David Margolese and Robert Brckman back in 1997 in Canada. The second player in the industry was XM Radio‚ backed by AMS Corp.‚ and Hughes Electronic (a subsidiary of GM). Market situation for both companies was similar‚ but Sirius somehow fell a few steps behind XM Radio‚ therefore I will analyze in particular problems of and opportunities
Premium Sirius XM Radio
BREAKING NEWS: RISING GANG VIOLENCE SPARKS 80% OF OUR CRIME. With these headlines popping up here‚ there and everywhere‚ stereotypes are gradually formed. If we walk past a young adult with his hood up‚ we immediately clutch our bags in terror of being mugged. However‚ is every single youth of today really that dangerous‚ or are the media creating a moral panic to make us believe so? It can be said that the media sensationalizes crime to create moral panic. This is used to control the way in which
Premium Islam Jihad Terrorism
Why Radio is popular? radio was the quickest‚ most widespread‚ most important‚ and most direct form of mass communication between the government or Party and the Chinese people. Mobility So instant and personal:Radio has found itself better situated to respond to certain localized demands and needs of audiences for news‚ information‚ and debate. These include on-the-spot‚ live‚ local news broadcasts‚ local sports reporting‚ travel news‚ local social news‚ and information about local events. Some
Premium Broadcasting Radio News
The basis for an understanding of sound‚ music and hearing is the physics of waves. Sound is a wave which is created by vibrating objects and propagated through a medium from one location to another. In this unit‚ we will investigate the nature‚ properties and behaviors of sound waves and apply basic wave principles towards an understanding of music. As discussed in the previous unit of The Physics Classroom‚ a wave can be described as a disturbance that travels through a medium‚ transporting
Premium Wave Frequency Electromagnetic radiation
Big Band Jazz Across the world there are thousands of languages that we as people use to communicate with one another. Many of these languages have been developed out of others‚ therefore sharing similar dialects‚ accents‚ and in some cases even some words are very similar. Yet of all the languages that are spoken across the world‚ there is only one that is fluently spoken and understood on every continent‚ and that is the language of Music. Yet because this language is spoken in so many different
Premium Big band Jazz Duke Ellington
Market a. Families b. Young Adults c. Women 2. Store Location a. Vaughan b. Toronto Annex Area c. The Beaches d. Oakville 3. Promotional Campaign a. Toronto Star b. Now Magazine c. 104.5 Chum FM d. Pattison Outdoor e. Canada Post Direct Mail Pros & Cons 1. Target Market a. Families – Pros i. Parents were often engaged in family activities ii. Showed great potential with children
Premium Marketing Sales Customer service
INTRODUCTION In the business context‚ advertising is a marketing tool that is aimed at convincing consumers to purchase goods and services offered by the advertiser. In this vein‚ advertisement has been recognized as a marketing tool with a broader exposure and a long lasting effect in the viewers mind (Abideen & Saleem‚ 55). Abideen and Saleem (55) further point out that the concept of advertising is based on promotion as one of the 4P’s in the marketing mix. It promotes product awareness
Premium Mobile phone Vodafone Telecommunication