qualitative analysis Chapter 19 Decision Analysis LEARNING OBJECTIVES Chapter 19 describes how to use decision analysis to improve management decisions‚ thereby enabling you to: 1. Learn about decision making under certainty‚ under uncertainty‚ and under risk. 2. Learn several strategies for decision-making under uncertainty‚ including expected payoff‚ expected opportunity loss‚ maximin‚ maximax‚ and minimax regret. 3. Learn
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1 Wall Street (Drama) ( 1987) © 2000 by Raymond Weschler Major Characters Bud (Buddy ) Fox…………………………………….Charlie Sheen A young‚ smart and very motivated stock broker (seller) who dreams of making millions of dollars. Gordon Gekko………………………………………….Michael Douglas A very rich‚ ruthless and immoral stock trader and “corporate raider‚” which is a person who buys and sells companies‚ often with horrible results for company workers. Darien Taylor……………………………………………Daryl Hannah A young and beautiful interior
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} 18 Key Activities KA Key Partners KP Key Resources KR Cost Structure C$ CR 19 Customer Relationships } CS Customer Segments VP Value Propositions CH Channels R$ Revenue Streams CS 20 } 1 Customer
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Maximum mark Your mark Grade % mark Class average % 60 Graphics calculators are permitted provided you answer the questions as asked Show all working clearly. Unless otherwise stated in the question‚ all numerical answers must be given exactly or to three significant figures. You are advised to show all formulae used. Please turn over 1. Simplify each of the following‚ expressing your answers without brackets or negative indices:
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Case 1: HubSpot: Inbound Marketing and Web 2.0 1. Customer lifetime value = lifetime (in months) * monthly payments (Exhibit 7) – acquisition cost (pp. 8) Customer life time = 1/churn rate (Table A) Marketer Marys: CLV = (1/ 3.2%) * 500 – 5‚000 = 10‚625 Owner Ollies: CLV = (1/ 4.3%) * 250 – 1‚000 = 4‚813.95 B2B: CLV = (1/ 3.3%) * 375 – 3‚000 = 8‚363.64 B2C: CLV = (1/ 6.0%) * 375 – 3‚000 = 3‚250 2. HubSpot is not finding and serving the right set of customers. Even if at first it was very important
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Winfield Scott a. President Lincoln and General Scott exchanged many letters over the course of the civil war detailing their strategic plans. In this particular document‚ Lincoln writes to Scott about the movement of Maryland into the war. “The question has been submitted to‚ and considered by me‚ whether it would not be justifiable‚ upon the ground of necessary defense‚ for you‚ as commander in Chief of the United States Army‚ to arrest‚ or disperse the members of that body.” Weapons 12. Springfield
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October 14‚ 2013 Brose Case Study 1. What is the Brose Groups business and what are the critical success factors (CSF’s) in a business like Brose’s? [lists] a) The Brose Groups business Supplies auto mobile parts such as windows‚ doors‚ seat adjusters‚ and so on to more than 40 auto brands Runs 45 factories in 25 different countries. Ex) production plants and joint ventures in Song-Do‚ Korea Manages the procurement of raw materials‚ manufacturing‚ and distribution of finished goods on a
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The Novel Miguel Street has been variously classified as a group of short stories‚ as a series of sketches‚ and as a novel. The latter classification is supported by the fact that it is unified by a single narrator and by several patterns and themes. Furthermore‚ although each chapter is dominated by a single character‚ those major characters reappear as minor characters in other chapters. At the end of the book‚ all the characters who still live on Miguel Street gather to present to the narrator
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Nestlé was founded in 1866 by Henri Nestlé and is today the world’s biggest food and beverage company. Henri Nestlé developed the first infant food in 1867 to save the life of a friend’s baby who could not be breastfed. (this is a combination of cow’s milk‚ wheat flour and sugar). Since then‚ the company has looked to build on a tradition of providing nutritious products. The Nestlé Group invests around 1.5 billions swiss franc in R&D every year. It’s more than any other food company. Every
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The scheme manager who had supported me through this process was impressed with how I handled the case much to the dissatisfaction of the link worker who felt she should have been the one to make that call. The manager reassured me that I did the right thing and that if ever faced with a similar situation in future I should go ahead and take the same actions I had taken to remedy the situation. Decision Judgement The ability to make a well-informed decision often requires a considerable level of
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