Case question 1 Variable manufacturing costs as a percentage of sales and the markup on variable manufacturing cost to establish the selling prices for each of the three product lines in 2008 en 2010: Compared markup 2008 and 2010: The markup is lower in 2010 because Luxor lowered the selling prices for lipstick in 2009 and for nail polish in 2010. They had to do this because the discount chains continued to put pressure on them to reduce the prices for lipstick and nail polish. Case
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Marcia Johnson Professor Khan International Business 10 September 2013 Case Study Assignment #1 The three different types of international orientations that MNC’s project are global‚ multi-domestic and domestic. When a company exhibits a global marketing orientation its marketing strategy is global‚ and its market coverage is the world. The firm or company develops a standardized marketing mix applicable across national boundaries. The product‚ promotion‚ price and place are standard and are
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sugar look like from the point of view of the U.S. market? _The world supply of sugar looks perfectly elastic (horizontal) from the point of view of the U.S. market‚ at a price of 8.3 cents per pound. This conclusion comes from two statements in the case: "Annual world sales of sugar amount to roughly $100 billion" and "Thus‚ for our analysis the 2001 world price of 8.3 cents per pound is assumed to be constant outside the United States." In other words‚ because the U.S. sugar market is a small fraction
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direct marketing models like online ticket sales and souvenir shops are examples for B2C activities in this case. However‚ when we consider the broader definition of the EC‚ which is servicing customers‚ collaborating with business partners and conducting electronic transactions within an organization as well as buying and selling goods‚ we can relate nearly all the EC solutions in this case to B2C or B2B activities. The main aim of the organizers is servicing to customers‚ so the EC solutions like
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Meng Tian and Xueying Tang AC 741 Prof. Jay Thibodeau Feb 19‚ 2014 Case 2.7 1. According to Paragraph 2 of PCAOB Auditing Standard No. 3‚ audit documentation is “the written record of the basis for the auditor’s conclusions that provides the support for the auditor’s representations‚ whether those representations are contained in the auditor’s report or otherwise.” This means that audit documentation is a written documentation that can be used as evidence for the audit conclusion when an auditor
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marketing who later became the CEO. He went to an Italian coffee house in Italy and wanted the same format in Starbucks. The idea was to still sell the same products but with a coffee house setting. This idea is an example of what international business is. International business is a world where business is done globally rather than domestically. An example of this would be‚ 10 years ago Toyota (a Japanese company) would be considered a Japanese car but today it would be considered a global car since
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1. Zara was developed with the initial goal to link customer demand to manufacturing‚ and link manufacturing to distribution. Goals such as short production times‚ decreased inventory risk‚ and great choice of clothes have helped formulate a unique value and shape Zara’s current business model. Zara’s business model is based on three aspects: Zara’s fundamental concept is to maintain design‚ production‚ and distribution processes that will enable Zara to respond quickly to shifts in the consumer
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ALLIANCE—GENERAL MOTORS AND DAEWOO In June 1984‚ General Motors and the Daewoo Group of Korea signed an agreement that called for each to invest $100 million in a South Korean-based 50/50 joint venture‚ Daewoo Motor Company‚ that would manufacture a subcompact car‚ the Pontiac LeMans‚ based on GM’s popular German-designed Opel-Kadett (Opel is a wholly owned German subsidiary of GM). Much of the day-to-day management of the alliance was to be placed in the hands of Daewoo executives‚ with managerial
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[pic] We are using the percentage of sales approach to calculate EFN for Magna International Inc. The Income Statement: We start with the most recent Income Statement for year 2011 to forecast for year 2012. Magna has projected an increase in sales of 10% for the coming year‚ so we are anticipating a sales of $31‚622.80 in 2012 (see Appendix 1 & Appendix 3). To generate a Pro Forma Income Statement we assume that costs and expenses continue to run at the same percentage of sales as they
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Questions 1. Why would a large and complex company like Boeing employ off-the-shelf application-specific software for accounting‚ human resources‚ supply chain management and other core business processes? And why do they choose to own‚ host and operate all of their own software rather than to for example outsource payroll to ADP Corporation or sales force management to Salesforce.com? a. Boeing probably uses off-the shelf application specific software for their core business processes
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