Napster is an online trading program that allows users to look into another persons hard-drive in order to trade music. "Napster and similar software provides users with a method of searching thousands of other users computers to share thousands of high quality music‚ music that is stored in the compressed .mp3 format."(Internet). Music of the popular artist is traded through the Internet at no cost. In other words instead of having to pay market price for music users of Napster receive the music
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VII. Physical evidence 7 VIII. Reference: 8 I. Product Napster offers music tracks that can be stored on customer’s hard disks in MP3 format. According to Chaffer 2009‚ this type of product is digital product which typically is information products that can delivered over the web. Napster differentiates itself from traditional music providers at the time when it offers customers convenience in finding and listening to music without putting efforts in go to stores to buy CDs. With the offer
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Forces in the marketing environment that lead to changes in the past 5 to 10 years to the company ’s marketing mix: The different aspects of the marketing mix will be assessed with regards to the forces in the marketing environment for ice-cream and food retailer‚ the Swenson ’s Group ("the Company") operating in the Thai market. The context in which the changes in marketing mix will be examined will be based on their products‚ eg: ice-cream and food economic and the services‚ eg: customer service
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science student at Northeastern University.‚ was launched in the US‚ changing the global music industry forever. Napster was a system which enabled persons to locate music available in the MP3‚ and WMA1 music formats. The website made it possible for its users to freely share their music files through the Internet with other users around the world. however‚ Napster maintained a database of music files held on the computer hard-drives of other registered Napster users. this allowed a user‚ looking for a
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Marketing Mix The marketing mix is essentially about meeting the needs of the customer. Companies must make determinations about what “works” and what does not “work”. In order to assess where the company stands with their product or service‚ a marketing mix that is focused on the customer will help in addressing the changes that should be made. Companies can address such things as the packaging of the product or service. Warranties can be
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BSBMKG502B Establish and Adjust the Marketing Mix Summary ------------------------------------------------- The largest moto fashion retrailer in AUS is the slogan of Braaap. This paper would explained the market mix strategies used at Braaap to become a successful company in business of dirt bike‚ pit bike and mini bike. Pricing‚ Promotion‚ Products‚ Channels of distribution and Customer Serviced are the key ingredients at Braaap. The report would give the samples approaching to customer
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this chapter you should be able to: LO1 Creating Customer Relationships and Value through Marketing INNOVATION AND MARKETING AT 3M: HOW DISCOVERING STUDENT STUDY HABITS LAUNCHED A NEW PRODUCT David Windorski‚ a 3M inventor‚ faced a curious challenge—understanding how college students study! Specifically‚ how do they read their textbooks‚ take class notes‚ and prepare for exams? After finding the answers‚ he needed to convert this knowledge into a product that actually helps students improve their
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Assessment 1 part1 TASK 1 Identify the key characteristics of visual music products or services by gathering relevant information about the product and services of visual music from the case study and other resources that are applicable A) You will need to provide a paragraph or brief explanation of the following characteristics of products or services below Brand The brand or branding of a product is the image of how a company is view among the general public‚ the brand is their
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Marketing Mix Paper Marketing mix might be considered the most important term in marketing. The marketing mix components are basic foundation of a marketing plan. The marketing mix consists of the four P ’s which are price‚ place‚ product‚ and promotion. By using the marketing mix you can vary the offers of services that you give to your customers. For instance when you are a big name brand corporation you might focus more on promoting and desensitize the focus on price. According to the marketing
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My Marketing Mix I am now going to create a marketing mix for my chosen product using the 4 P’s‚ Product‚ Place‚ Price and Promotion. Product The product I will be re-launching is the Cadburys Double Decker bar with less calories than a traditional bar. This new re-launch of a chocolate bar will be a limited edition chocolate bar. The idea being limited edition is to make a substantial profit in a short period of time. Although the product will say limited edition I aim to keep these
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